Sir Martin Sorrell Has Harsh Words for Facebook’s Fake Data in ‘Overstategate’

In case you missed it (you didn’t): advertisers everywhere are up in arms after it was revealed that Facebook has “vastly overestimated” the average viewing time for videos on its platform, according to a scoop in The Wall Street Journal. And because every scandal needs to have -gate added to it, this one has become known as “OverstateGate.” UGH.

Several weeks ago, Facebook admitted, via a post on its Advertiser Help Center, that the metric it used to measure average video view team was flawed because it only took into account videos viewed for more than three seconds. In the same post, Facebook reassured advertisers it was introducing a new metric to fix the problem. But the full scope of just how much Facebook overestimated video viewing times came to light more recently, when the social network told Publicis Media and WPP’s Group M that it likely overestimated the amount by 60-80 percent. 

“We recently discovered an error in the way we calculate one of our video metrics,” Facebook said in a statement. “This error has been fixed, it did not impact billing, and we have notified our partners both through our product dashboards and via sales and publisher outreach. We also renamed the metric to make it clearer what we measure. This metric is one of many our partners use to assess their video campaigns.”

Perhaps unsurprisingly, WPP CEO Sir Martin Sorrell weighed in on the matter, expressing his displeasure with the situation and insinuating the larger underlying problems suggested by it. He told Bloomberg that it underscore the need for a third party, such as ComScore (which WPP has invested in) to oversee such metrics. 

“We have also been calling for a long time for media owners like Facebook and Google not to mark their own homework and release data to ComScore to enable independent evaluation,” he told the publication. “The referee and player cannot be the same person.”

Rival holding company Publicis is in agreement with Sorrell. “In an effort to distance themselves from the incorrect metrics, Facebook is deprecating [the old metrics] and introducing ‘new’ metrics in September. Essentially, they’re coming up with new names for what they were meant to measure in the first place,” The Wall Street Journal reports that an unnamed Publicis executive said in a memo to clients. “This once again illuminates the absolute need to have 3rd party tagging and verification on Facebook’s platform. Two years of reporting inflated performance numbers is unacceptable.”

Publicis PR referred all related media queries to Facebook, but let us all assume that they are rightly pissed as we wonder whether Andrew Keller has received some pointed queries from his agency contacts this week.

The unfortunate conclusion here is that Facebook will catch only momentary heat for this one. Note how restrained Sorrell’s quote was given the scale of the “error” and consider the fact that Publicis and WPP and all the other partners don’t have much of a choice but to continue advertising with Zuck. Happy Friday.

Publicis Makes Key Promotions

Publicis Communications CEO Arthur Sadoun announced a series of key promotions within the holding company’s network today, Adweek reports

Among the promotions, Carla Serrano and Bill Kanarick were appointed as co-chief strategy officers of Publicis Communications. Serrano will also continue to lead Publicis New York as CEO, while Kanarick will retain his role as CSO of Publicis digital hub Publicis.Sapient. 

“Our ambition is to be our clients’ indispensable creative partner in their transformation,” Sadoun told Adweek. “With these appointments, we are creating closer ties with Publicis.Sapient to deliver the interdependent model of the future to all of our clients. We are strengthening our leadership teams to continue to raise the bar for creative excellence.” 

Sadoun added in an internal memo that part of the strategy involves leveraging SapientNitro’s digital capabilities across Publicis’ agency network.

Kate Stanners was also appointed global chairwoman of Saatchi & Saatchi, while continuing to serve as global chief creative officer. She takes over for Kevin Roberts in the role, following  Roberts’ resignation at the start of the month in the wake of his controversial remarks about gender diversity issues in a Business Insider interview that “The fucking debate is over” and he doesn’t spend “any time” worrying about diversity issues at his agencies. 

Leo Burnett Canada CEO and CCO Judy John will now also serve as Leo Burnett chief creative officer, North America, while Brent Nelson will take on the role of chief strategic officer for Leo Burnett, North America. John and Nelson will join global CEO Rich Stoddart and global CCO Mark Tutssel to complete Leo Burnett’s leadership team, and will be responsible for uniting the agency’s operations in the U.S. and Canada. 

Rounding out the series of promotions, Publicis Conseil CEO Valérie Henaff will take on the additional role of Publicis Worldwide global president, while Loris Nold will now serve as Publics Communications chief operating officer, Asia and the Middle East and Justin Billingsley will serve as COO for Latin America and Europe. 

“We are reinforcing the spirit of Power of One by simplifying our structures at local levels to foster greater collaboration and seamless access to resources,” Sadoun said. “In just nine months, our approach has delivered some fantastic results, and I know that with these latest moves the best is yet to come,” he added, referring to the restructuring moves last December which also led to Sadoun’s appointment as Publicis Communications CEO.


Check Out Heineken's Eye-Popping Art Project at the Abandoned Miami Marine Stadium

Heineken and Publicis New York show their can-do spirit in a video that celebrates Miami Marine Stadium.

The landmark structure on Biscayne Bay hosted world-class powerboat races, concerts and other events for 30 years until sustaining damage from Hurricane Andrew in 1992. Since then, it’s been abandoned—and become a draw for graffiti artists, who covered its concrete surfaces with intricate artwork and colorful designs.

Now, efforts are underway to restore the arena. Miami Mayor Tomás Regalado has pledged as much as $4 million to the cause, and an Indiegogo push set up by the National Trust for Historic Preservation, as well as Heineken, has raised more than $100,000 so far. (The brewer’s involvement ties into its multifaceted “Cities” campaign.)

The stadium’s copious spray-painted frills, however, will endure, even after its walls and columns are scrubbed clean and the dilapidated seats have been replaced.

read more

Publicis Seattle Names Melissa Nelson as President

Publicis promoted Melissa Nelson to president of its Seattle office, Adweek reports.

In the newly-created position, Nelson will act as senior business lead for all accounts run out of the Seattle office, while reporting  directly to Publicis Worldwide North American CEO Andrew Bruce.

Nelson joined Publicis Seattle as executive vice president, managing partner last December and has led the agency’s T-Mobile account.

Melissa’s leadership on T-Mobile and her passion for their brand and business will be enriched in her new post,” Bruce said in a statement. “Additionally, now her expertise and leadership will extend to all clients and the talented individuals who fuel our agency here in Seattle.”

Before joining Publicis, Nelson spent a year with Droga5 New York as group account director on the Motorola account (which the agency resigned in May), following three years as group brand director with 72andSunny L.A. Before that she spent four years as an account director with Goodby Silverstein & Partners, working with brands such as HP, Target and Chevrolet.

“Diving into and leading the T-Mobile business has been a phenomenal experience. It is an amazing brand, with a really strong POV,” Nelson said. “T-Mobile is a brand, and business, which is pivotal not only to the Seattle marketplace, but to our agency. I am proud to continue to partner with T-Mobile and additionally, to now lead, grow and expand Publicis in Seattle.”

General Mills Insists That Its Future Agencies Meet Specific Diversity Quotas

Yesterday, General Mills CMO Ann Simonds revealed to AdAge that the company has some very specific diversity requirements for its creative review: it wants its agencies’ creative departments to be staffed with at least 50 percent women and 20 percent people of color. Regarding the new quotas, she added, “we are very excited about that. If you are going to put people you serve first, the most important thing is to live up to it and make it a key criteria.”

Simonds is leading that review — which was launched a little over a month ago and originally thought to be closed — along with CCO and former Fallon chief strategy officer Michael Fanuele. Fanuele told AdAge the goal of the review is to find “one core agency to handle the bulk [of the work] but to supplement with other partners, which might be technology platforms or media partners,” or, put another way, “an anchor agency supplemented with a roster of interesting partners.”

According to our sources, the review is now down to three unnamed finalists from a pool including 72andSunny, McCann, Deutsch, Mother, Ogilvy and a Publicis “holding company solution.”

Fanuele told AdAge that McCann pitching as an IPG holding company solution remained a possibility, saying, “The clay is still wet on the proposal,” and “This an exercise in finding the right partners, not the right model.”

The fact that the diversity requirements specifically target agency creative departments is telling. It speaks to recent discussions spurred by groups like the The 3% Conference, whose most recent survey found that just 11.5 percent of agency creative directors are female.

The significance of the diversity requirements and the possibility it may impact other brands in the future is not lost on Simonds. “It feels like a first,” she said. “I think it’s rare and it is important.”

So far there’s no word on how, exactly, General Mills plans to enforce these requirements … or how quickly the agencies in question are scrambling to meet them.

22squared Hires Matthew Zaifert as Its Newest Creative Director

Independent agency 22squared appointed Matthew Zaifert as a creative director. In the role, he will work out of 22squared’s Tampa office across the several of the agency’s key accounts, while reporting to executive creative director Kevin Botfeld

“Matthew is an extremely talented, no ego creative writer, with a breadth of big brand experience. He’s exactly the type of leader and enthusiastic storyteller we were seeking for the growth of our clients and agency,” Botfeld said in a statement. “We’re excited to welcome Matthew to the 22squared family.”

Zaifert joins 22squared from Publicis New York, where he has spent over two years as a creative director, working with brands including Wendy’s, Cadillac, and Samsung. Before Publicis he spent eight years as an associate creative director with BBDO New York, working with such brands as AT&T, Snickers, M&M’s, Footlocker, Autism Speaks, and Mountain Dew, winning several Cannes Lions for his work on Snickers and AT&T. Prior to that he served a short stint as a copywriter with mcgarrybowen.

The Atlanta headquarters of 22squared has also made several additions to its creative department in recent months since promoting John Stapleton to CCO in the same move that sent Botfeld to Florida. Albert Patton moved over from R/GA to run the team in April, and the indie shop hired Bryan Lee (formerly with BBDO Atlanta) as CD last month.

Publicis Seattle Hires New EVP, Executive Strategy Director on the T-Mobile Account

Publicis Seattle hired Jason Tarantino as executive vice president, executive strategy director on the agency’s T-Mobile account. In the new role, he will direct strategy while leading a team of seven executives and reporting directly to EVP and managing partner Melissa Nelson.

“Jason is an incredibly thoughtful strategic leader and we’re thrilled to have him on board,” Nelson said in a statement. “As a truly hybrid thinker, he’s well suited to lead our growing T-Mobile strategy team here in Seattle.”

Tarantino joins Publicis following nearly a year as a freelance strategic planner, a period during which he worked on various projects for Los Angeles-based agency Phenomenon. Prior to that he spent a year as vice president, planning director with RPA, leading strategy on and Intuit’s QuickBooks.

The RPA gig followed a nine month stint with TBWAMedia Arts Lab as group planning director. Tarantino previously spent a year as SVP, group planning director with The Martin Agency on the Walmart account, two years leading the planning department at R/GA’s San Francisco office, and a year with W+K as a senior strategist working with clients including Verizon, Levi’s, Electronic Arts and Target.

“It’s invigorating for me to work with a team that has done not only bold creative work, but drove results,” Tarantino said. “After all, there’s nothing better than great work that does great things. And I’m looking forward to continuing that trend by bringing a deep understanding of T-Mobile’s business together with provocative insights into people, culture and brands.”

Saatchi & Saatchi Chairman Kevin Roberts to Resign: ‘I Failed Exceptionally Fast’

Publicis announced this morning that Saatchi & Saatchi executive chairman and Publicis Groupe head coach Kevin Roberts will resign as of September 1 — ahead of his previously scheduled May 1, 2017 retirement.

Roberts had been placed on a leave of absence following a Business Insider interview in which he made controversial comments regarding gender diversity issues. He told Lara O’Reilly saying “The fucking debate is all over” and he sees no need to spend “any time” worrying about gender diversity at his agencies. He also dismissed those who spend time campaigning over the issue, taking aim at Cindy Gallop specifically as having “problems that are of her own making.”

The press release from Publicis read simply:

“Publicis Groupe announced today the resignation of Kevin Roberts Head Coach de Publicis Groupe, Executive Chairman of Saatchi & Saatchi/Fallon, Member of the Management Board. The Supervisory Board and the Chairman and CEO of Publicis Groupe took note of Kevin Robert’s decision to step down with effect from September 1st 2016, prior to his retirement date due in May 2017.”

Roberts’ PR firm released his own statement to media in which he apologized for the “upset and offence” caused by his “miscommunication on a number of points.” Here’s the statement in full: 

“Fail Fast, Fix Fast, Learn Fast” is a leadership maxim I advocate.

When discussing with Business Insider evolving career priorities and new ways of work/life integration, I failed exceptionally fast.

My miscommunication on a number of points has caused upset and offence, and for this I am sorry.
I have inadvertently embarrassed Saatchi & Saatchi and Publicis Groupe, two companies I love and have been devoted to for almost 20 years.

I have expressed my regret and apology to the companies for the furor my remarks and language stimulated, and I extend this to colleagues, staff and clients.

So that we can all move forward, I am bringing forward my May 1, 2017, retirement from the company, and will leave the Groupe onSeptember 1, 2016.

There is a lot of learning to reflect on, and within the thousands of tweets, comments and articles there are many powerful and passionate contributions on the changing nature of the workplace, the work we do, what success really looks like, and what companies must do to provide women and men the optimal frameworks in which to flourish.

I believe that new thinking, frameworks and measures are needed to make more rapid progress on diversity in all its forms, in all professions and occupations. Hopefully, the focus on this serious and complex issue will gather momentum.

Cindy Gallop, who Roberts mentioned directly, released her own statement to Business Insider in response to the news of Roberts’ resignation. She claims Publicis could have made a greater statement to the women it employs if it had fired Roberts but says she anticipates greater change moving forward.

Gallop’s statement in full:

I’m pleased to see that Kevin Roberts has resigned, given that his comments made him non-credible as a chairman charged with inspiring, motivating and promoting into leadership the thousands of women who work for Saatchi and Saatchi Worldwide; as a coach charged with training and developing the industry leaders of the future; and a leader whom huge clients selling brands. products and services to millions of women trust with their own brand reputation, communication and sales.

However, given he was forced to resign, PublicisGroupe would have made a far greater statement to every woman working within their network, at every client brand they represent, and to the industry as a whole, if they had fired him.

I look forward to Maurice Levy and Publicis Groupe now spearheading a very dramatic seachange in the way the white male leadership of our industry welcomes women and people of color up to the leadership ranks shoulder to shoulder with them, and to seeing tangible, visible action on their part in the coming weeks. Starting with Maurice Levy attending and speaking at the 3PercentConference in NYC this Nov 3/4 (where I will also be speaking) – the perfect platform to address the female talent and creativity in our industry and demonstrate how much he values it.

Some context for the interview that led to this imbroglio: O’Reilly declined to speak to us about it directly, but we hear that a PR firm that represents Roberts as a client (but has no relation to the Saatchi or Publicis organizations) set up the meeting when Roberts happened to be in London last month.

This interview was more about promoting Roberts as a thought leader than discussing any of his work or future plans for Saatchi & Saatchi/Publicis Groupe. During the same session, O’Reilly asked him to comment on the current U.S. presidential election; he noted that Donald Trump has a simple and effective slogan and said that Hillary Clinton is “bereft of a selling line … bereft of a dream.”

There do not appear to have been any PR professionals in attendance during the interview. Otherwise someone surely would have told Roberts to either avoid the issue of gender equality altogether or to stop while he was ahead.

It’s not clear at this time whether Saatchi & Saatchi plans to name a successor.

Publicis Places Saatchi Chairman Kevin Roberts on Leave of Absence Over Diversity Comments

A quick summary of the weekend’s events surrounding Saatchi & Saatchi global chairman Kevin Roberts, in case you missed it:

On Friday, we wrote about Roberts’ London interview with Kara O’Reilly of Business Insider. In that conversation, he made some controversial statements about gender issues in advertising, essentially saying diversity in terms of male/female leadership was no longer an issue and that he doesn’t spend “any time” on such matters at his agencies. In his own words, “The fucking debate is all over.”

He went on to dismiss some who campaign on the issue, listing Cindy Gallop in particular as having “problems that are of her own making.”

Various parties seemed thoroughly unimpressed by his comments, and the situation escalated quickly.

Early Saturday morning — after the BI post ran and we aggregated it — Publicis Groupe CEO Maurice Levy sent an email to Campaign in which he wrote: “The opinion expressed by Kevin is neither shared nor supported by myself or the Groupe. It is his own, expressed in his unique and provocative way and does not reflect the Groupe opinion or policy.”

Kat Gordon of the 3 Percent Conference then told Adweek that her group’s own research disproves Roberts’ points, stating, “I can say with complete statistical backup that Mr. Roberts is wrong about gender bias being solved in the ad world.”

12 hours later, Roberts was pushed out of his position — at least temporarily. On Saturday evening, Publicis PR sent a statement to Adweek and others about the decision, explaining how Publicis Groupe Chairman & CEO, Maurice Lévy had also sent out an internal memo distancing himself from Roberts comments and reiterating the holding company’s “no-tolerance policy towards behavior or commentary counter to the spirit of Publicis Groupe” and its commitment to diversity. Roberts’ long-term future with Publicis and Saatchi & Saatchi will ultimately be determined by the Publicis Groupe Supervisory Board. 

Adweek then reported that Saatchi & Saatchi CEO Robert Senior also released a statement disavowing Roberts’ comments. “Kevin has given what are his personal views on the subject of gender diversity. However, those views are not mine, and nor are they the position of the agency,” he said. 

“Saatchi & Saatchi is, and has always been, a meritocracy. We live and die by our people, our talent, and it makes no difference to us whether that talent is male or female,” he continued, adding that 65 percent of the agency’s staff are female, including senior leadership roles.

“However, the issue of gender diversity is not in any way over for our industry. It is live, emotive and vital for the communications business that we continue to insist that the best people, whatever their gender, are able to achieve their potential,” he added. This is what we strive for at Saatchi & Saatchi, and is what we will continue to strive for alongside all of the best agencies in our industry.”?

Mr. Roberts himself has yet to make a comment on this story.

Here’s Publicis Groupe’s full statement:

Following the comments made by Saatchi & Saatchi Executive Chairman and Publicis Groupe Head Coach, Kevin Roberts, in a recent interview with Business Insider, Publicis Groupe Chairman & CEO, Maurice Lévy addressed a statement internally to all Publicis Groupe employees to reiterate the Groupe’s no-tolerance policy towards behavior or commentary counter to the spirit of Publicis Groupe and its celebration of difference as captured in the motto Viva la Difference!

It is for the gravity of these statements that Kevin Roberts has been asked to take a leave of absence from Publicis Groupe effective immediately. As a member of The Directoire, it will ultimately be the Publicis Groupe Supervisory Board’s duty to further evaluate his standing.

Diversity & inclusion are business imperatives on which Publicis Groupe will not negotiate. While fostering a work environment that is inclusive of all talent is a collective responsibility, it is leadership’s job to nurture the career aspirations and goals of all our talent.

Promoting gender equality starts at the top and the Groupe will not tolerate anyone speaking for our organization who does not value the importance of inclusion. Publicis Groupe works very hard to champion diversity and will continue to insist that each agency’s leadership be champions of both diversity and inclusion.

Saatchi Chairman Kevin Roberts Tells Cindy Gallop ‘She’s Got Problems That Are of Her Own Making’

Saatchi & Saatchi chairman Kevin Roberts told Business Insider that the gender diversity debate is over.

The publication pointed out that all six holding company CEOs are male and that while 46.4 percent of the ad industry is female, only 11.5 percent of creative directors are (a number up from the 3 percent figure that gave The 3% Conference its name when it was created in 2010). When Business Insider suggested that the gender diversity debate continues in the industry, Roberts responded, “Not in my view.” 

The publication brought up the 11.5% figure, as well as recent discrimination lawsuits, such as the one filed against former JWT CEO and chairman Gustavo Martinez by global chief communications officer Erin Johnson or the one alleging former RAPP CEO Alexei Orlov referred to various women as “fat cows” and declined to promote a female executive because she was “too pretty” (amongst other charges).

Edward de Bono [Maltese physician, psychologist, and author] once told me there is no point in being brilliant at the wrong thing — the fucking debate is all over,” Roberts said. “This is a diverse world, we are in a world where we need, like we’ve never needed before, integration, collaboration, connectivity, and creativity … this will be reflected in the way the Groupe is.”

Publicis Groupe employs around 50 percent women, Saatchi & Saatchi around 65 percent.

When asked specifically about women like Cindy Gallop calling attention to ongoing gender issues in the industry, Roberts said, “I think she’s got problems that are of her own making. I think she’s making up a lot of the stuff to create a profile, and to take applause, and to get on a soap[box].”

Gallop responded by saying, “The best response to that is to throw it open to the industry, and ask the women and men of the ad industry, all around the world, to tweet at @krconnect to let him know whether they think I’m ‘making it all up’.”

Gallop has since tweeted about Roberts’ interview with a series of statements, including quoting a Facebook post from William Charnock, who said, “‘Issue is all over’ feels like a Donald Trump-ism – dismissive, insensitive, inaccurate.”

Plenty of other ad folks, meanwhile, have taken up Gallop’s call to tweet a piece of their mind at Roberts.

TM Advertising Names Publicis Alum Tyler Beck as Chief Strategy Officer

Dallas-based agency TM Advertising hired Tyler Beck as chief strategy officer. He will be tasked with leading the agency’s planning department and heading up strategic initiatives across the client roster while partnering with agency leadership on new business efforts and driving continued growth.

Beck arrives at TM Advertising from Publicis Dallas, where he has served as senior vice president and director of consumer insights for the past three years. While with Publicis, he helped pitch and win new business including Capital One, 24 Hour Fitness and Delta Dental.

Prior to joining Publicis, he was executive director of strategy for Cheil Worldwide, working with clients including Samsung, Hankook Tire and MiMedia. Before Cheil, he spent three years with BBDO New York as SVP and group behavioral planning director, playing an instrumental role in winning the P&G’s Future Friendly line of environmentally sustainable products while also working with Starbucks, New Balance, Guinness, and The Economist. He also spent nearly a year and a half as brand strategy director with Lowe Worldwide New York, where he was lead planner for Unilever’s Degree brand in North America, and six years as a planning director with TBWAChiatDay Los Angeles.

“We couldn’t be more thrilled to have Tyler join us,” said TM Advertising CEO Becca Weigman in a statement. “His insights based approach to planning, proven leadership and diverse experience make him the perfect fit with TM.”

“This is a great time to be joining TM as chief strategy officer,” added Beck. “I’m excited to partner with Becca and Lisa at such a pivotal time to help push the agency to the next level. I’m confident that my strategic leadership will help in this endeavor.”

Ferrara & Company Names Former Publicis New York CEO as President, Chief Client Officer

Ferrara & Company hired former Publicis New York chief and 35-year industry veteran Joe McCarthy as its new president and chief client officer.

“We’re thrilled to have Joe join the team and share his vision and expertise to helping our clients continue to grow their business,” said Ferrara & Company president and CEO Art Ferrara in a statement. “His industry knowledge, leadership and drive for success will create an even stronger operation.”

The Princeton, New Jersey agency specializes in serving retail “challenger brands,” and its roster includes such clients as Arm & Hammer, Allegra, Heinz and the New Jersey Lottery. Atlanta-based PureRED Integrated Marketing acquired Ferrara for an undisclosed sum last summer, and the shop currently employs between 50 and 200 according to its LinkedIn page.

“I firmly understand and believe in the power of creativity to drive clients’ business. It’s what I believe in my heart,” said McCarthy in the press release. The same release credits him with helping to facilitate double-digit growth at Publicis during the height of the Great Recession by signing new clients such as Hilton Worldwide, Merck, TGI Friday’s, AXA and Lens Crafters.

PureRED CEO Michael Minasi said, “Joe’s varied background and his impressive list of creative credentials will be an asset to PureRED as we continue our growth trajectory,” citing McCarthy’s “breadth of experience, ranging from top leadership at one the industry’s biggest agencies to client leadership at some of the world’s most powerful brands.”

McCarthy joins Ferrara & Company from New York design firm Collins, where he served as president beginning in 2013. Before that, he spent four years (2008-2012) as CEO of Publicis New York.

After beginning his agency career with a 13-year stint at Saatchi & Saatchi New York, he left the agency to go client-side as vice president of worldwide advertising at Nike 1993. He then spent three years there before leaving to found his own brand strategy and creative consultancy, The McCarthy Company, whose clients included Boston Beer Company (Sam Adams), j.crew and Leo Burnett.

After subsequently co-founding McCarthy Mambro Bertino (MMB) in 2001, he joined Johnson & Johnson as vice president of global advertising in 2005 and held that position for three years before leaving to join Publicis.

Why Heineken Put This Ridiculously Long Hashtag on Hundreds of Billboards in Milan

Here’s a fun if punishing way to get people to think about the ingredients in your beer.

Heineken, the official beer of the UEFA Champions League, with help from Publicis Italy, put up hundreds of outdoor ads around Milan recently featuring a gargantuan 100-character hashtag (that’s the most allowed by Twitter). People were encouraged to share the hashtag in social for a chance to win tickets for the UCL Final.

read more

Publicis Worldwide Promotes Bruno Bertelli to Global CCO

Publicis Worldwide promoted Bruno Bertelli to fill the newly created position of global chief creative officer, Campaign reports.

Bertelli most recently served as Publicis Worldwide Western Europe executive creative director and CEO of its Italian branch, where he has spent more than a dozen years. He has also overseen global creative on the agency’s Heineken account for nearly a year, following his role in helping the agency secure the brand without a review last June after it parted ways with W+K. In the new role, he will lead Publicis Worldwide’s global creative board (which is responsible for upholding the agency’s creative standards throughout the Publicis network) while continuing his role as Publicis Italy CEO and working alongside ECD Cristiana Boccassini.

Bertelli arrived there as an executive creative director in December of 2010 and was promoted to CEO of the agency four years later; he became ECD of Western Europe late last year. Earlier agency roles include three years with JWT as a creative director.

“Bruno is an exceptional creative leader who has the ability to inspire and the capacity to tackle major client challenges successfully,” Publicis CEO Arthur Sadoun said in a statement. “His commitment to lead the change and his outstanding global client work is testament to this and the business we are building.”

“Bruno is a prolific talent and over the years has built an agency whose value is recognized globally,” added Publicis Communications creative chairman Mark Tutssel. “He has excellent experience and a reputation for maintaining and acquiring great talent. This, alongside ensuring there is a strong connection between the multiple regions and the wider Publicis Communications network, will be pivotal.”

Chris Foster Joins Publicis as Senior Vice President, Global Clients

Samsung Adds Deutsch to Agency Roster

Joel McHale Mouths Off for T-Mobile

Joel McHale Chooses Wisely for T-Mobile

Publicis Worldwide Has a New Logo

new publicis

Publicis Worldwide today unveiled a new official logo designed to resemble a sign that its founder created for the front door of his Paris office way back in 1927(!).

The new Publicis Worldwide logo is based on the sign on the door of founder Marcel Bleustein-Blanchet’s first office.

— Publicis N. America (@PublicisNA) June 11, 2015

From the blog post explaining the new look:

“The new Publicis Worldwide identity borrows from the past but intentionally incorporates modern characteristics including symmetry and simplicity, while maintaining the iconic Lion head of Publicis Worldwide. The refreshed design will see the network take a step in distinguishing its branding from that of the holding company, Publicis Groupe, headed up by Chairman & CEO Maurice Lévy.”

As noted in the post, the classic Publicis Groupe lion remains as regal as ever.

We still have no official word on the current status of what was once called Publicis Kaplan Thaler, though all signs point to the agency merging into Publicis North America/New York. For example, its former Twitter feed now leads here:

pkt tweets

…and its former web address takes us to an error page adorned with the same design and color as the new logo.

PKT oops

Publicis Indonesia Celebrates ‘Urban Hero’ for Garnier Men

Publicis Indonesia launched a new spot promoting L’Oreal Garnier Men featuring actor Joe Taslim (Fast & Furious 6, The Raid Redemption) squaring off in a parkour battle against a motor cyclist played by Pasha of the band Ungu.

For the 60-second spot, entitled “Urban Hero,” Publicis Indonesia teamed up with Seven Sunday Films and director iClaudius. The ad promotes L’Oreal Garnier Men’s face wash as an antidote to damaged skin caused by exposure to sun and pollution with an action-packed parkour sequence. It connects Taslim’s performance with the product, with each championed as an “Urban Hero” for overcoming difficult obstacles. The connection is tenuous at best, provided by voiceover touting the product’s benefits and the winner of the parkour contest receiving the product as a reward, and plays more as a rationale for a spot with Taslim’s star power. The video is hosted on a campaign site, which includes a behind the scenes look at the making of the ad, maps of the race and product info.

“We loved working with Seven SundayFilms — they were professional, organized and nothing was left undone,” said Publicis Indonesia CEO Ben Lightfoot, in a statement. They were a great source for outside experiences and talent, bringing a new and unique understanding of Indonesian advertising while maintaining international quality production.”


Client: L’Oreal, Garnier Indonesia
Agency:Publicis Indonesia
Director: iClaudius
DOP: Sven Lippold
Production Company: Seven Sunday Films
Executive Producers: Rodney & Ajeng Vincent