The Barclay brothers, the owners of the Telegraph, are the richest people in media and advertising in Britain, according to Campaign’s analysis of The Sunday Times Rich List 2014.
(TrendHunter.com) The latest Nike Kobe 9 EM ‘Pop Art Camo’ sneaker designs combine customer customization with the iconic silhouette of the traditional Nike Kobe sneaker design. The result is a dapper and…
Tom Sewell will ascend to the role of president of McGarryBowen New York effective July 1, the agency said Monday.
Mr. Sewell was previously executive managing director, leading the Verizon account. He replaces Jennifer Zimmerman, who has been serving as acting president since Bill Borrelle left to join Pitney Bowes in September 2013. Ms. Zimmerman will return to her role as the Dentsu Aegis shop’s global chief strategic officer.
Mr. Sewell joined the agency in 2008, and since then has led a portfolio that includes JPMorgan Chase and Reebok. He led the launch of Verizon Droid and helped the agency attain agency of record status for the client. Prior to coming to McGarry, he was a VP at Merrill Lynch. He has also spent time at Y&R and Lot21.
Hiring a fashion designer to make a T-shirt for a rat. Sponsoring a soccer team best known for its embarrassing losses. These seem like particularly odd ways to spend an ad budget.
But when the product is a new TV show that forces traveling celebrities to find entertaining ways of getting rid of cash quickly, it's actually pretty fitting as marketing.
To promote 24 Hours to Go Broke, a new series on the UKTV network, Wieden + Kennedy London did both of the above, as well as the following:
• Bribed a farmer to paint an ad on the side of his cows
• Paid a restaurant owner to temporarily rename his fish and chips shop, and its menu, after the show
• Paid a street musician to hand out money
• Perhaps most amusingly, got passersby in London's art-heavy Shoreditch neighborhood to shave their beards into buckets, then used the trimmings to create lettering for a billboard
See those videos below. Because even though it's gross to make a sign out of a salad of stranger facial hair, it's certainly original.
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Advertising Agency:Blue Hive, Buenos Aires, Argentina
Executive Creative Director:Sebastian Castaneda
Creative Director:Juan Mesz, Fernando Zagales
Art Director:Fernando Zagales
Copywriter:Juan Mesz
Illustrator:4humans, Flamboyant Paradise
Photographer:Charlie Mainardi
Client:Juan Carlos Janocko, Fernando Vega
When AdFreak’s Roo Ciambriello, who is our favorite new ad writer, said the new Cornetto Cupidity ad entitled 40 Love “is totally worth the watch” and is “a bit like a softer and sweeter Judd Apatow movie” and that there might be “Pabst Blue Ribbon in there somewhere,” we were hooked.
We grabbed a cup of coffee and tuned in for the ride. And a beautiful ride it was. We’ve discussed the Cornetto Cupidity series before, most recently here and in out Marketingland Creative of the Day column here, and this one did a fine job extending the notion love is, well, like eating a soothing bowl of ice cream.
Or something like that. After all, Cornetto isn’t doing this just for fun. They would, of course, like to sell some ice cream along the way otherwise they should just close up shop, move to Hollywood and start making movies.
This 8 minute video features English singer/songwriter/actress Lily Allen who falls (literally) for for a beautiful professional tennis payer who, at first, isn’t so keen on Allen. But after drinking in some of Allen’s coyly sweet playfulness, she’s hooked. And so are we.
It’s an endearing love story that has as much fun exploring young love as it does toying in internet memes. Watch. You’ll see what we mean. Whether or not any of this is selling ice remains to be seen. But the series, out for a year or two, certainly has captured the attention of the press and viewers.
By the way, Roo, we were drinking PBR in college long before the hipsters discovered it. Yet it was just as hip back then and tasted just as shitty as it does today. Nothing really ever changes.
Japanese beer brand Sapporo has a message for Americans: It no longer wants to be confined to sushi.
The brew is debuting its first U.S. TV ad on Monday as it seeks to grow awareness and widen its appeal beyond Asian cuisine and into the hearts of more premium-beer drinkers.
The ad does not betray the brand’s heritage. Rather, it weaves animated Japanese imagery like a samurai, dragon and taiko drums into a modern party scene. The spot, which is by DentsuBos of Canada, is scheduled to run on cable networks in New York, Los Angeles and San Francisco as part of a $2 million campaign including digital, out-of-home and PR.
O uso da bicicleta como transporte alternativo está cada vez mais em evidência, com uma boa parcela da sociedade pedindo por melhorias nas ciclovias e por mais respeito dos motoristas à quem faz um trajeto pedalando. No entanto, quem usa a bike como meio de transporte sabe que o relevo do local influencia bastante na escolha do caminho do pedal.
Há alguns anos, o Google Maps já mostra a versão ciclística de trajetos no mapa, indicando o tempo estimado para percorrer o trecho escolhido, e agora traz também um indicador de inclinação para os ciclistas.
A ideia é bem simples, mas muito útil: de um ponto A até um ponto B, o Google Maps agora mostra tanto o tempo estimado e comprimento do trecho, quanto também quantas rampas e ladeiras o ciclista terá de enfrentar.
É um jeito interessante de ajudar a escolher caminhos que, apesar de serem um tantinho mais longos, sejam mais leves para quem pedala, evitando excesso de suor e de esforço – lembrem-se que tem muita gente usando a bike para ir até o trabalho, e não é exatamente comum que empresas tenham vestiários disponíveis para seus funcionários.
Segundo o TechCrunch, o indicador de inclinação está disponível em todos os 14 países onde o Google Maps oferece rotas ciclísticas – que incluem a Áustria, Austrália, Bélgica, Canadá, Suíça, Alemanha, Dinamarca, Finlândia, Grã-Bretanha, Holanda, Noruega, Nova Zelândia, Suécia e EUA. O Brasil, infelizmente, ainda fica de fora.
Post originalmente publicado no Brainstorm #9
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Land Rover UK has moved its retail marketing account to Lida, the M&C Saatchi digital and direct agency, following a competitive pitch.
AMC serves up a fun Emmy Awards campaign for Mad Men, casting its stars in print work that has the look and feel of classy period advertising from the Sterling Cooper era.
Mad Men creator Matthew Weiner and The Martin Agency helped craft the well-realized ads, which capture the flavor of the show with a credible '60s vibe, and mark the first "For Your Consideration" effort the series has ever done. "In the past, we’ve campaigned for Mad Men by letting the show sell itself," says AMC marketing chief Linda Schupack. "This year, we wanted to be a little more fun and playful."
We get Jon Hamm as Don Draper himself wearing cool shades and an enigmatic expression, along with the headline, "Behind every pair of our glasses is a man with winning character … and much more." Redheads get more nods (Emmy nods), according to the fiery ad with henna-haired Christina Hendricks as Joan Holloway. And Kiernan Shipka, who portrays Don's daughter Sally, looks all set to frug on Hullabaloo or Shindig in her mod minidress. (The copy touts "Statuette's. For the young girl who has ALMOST everything.")
My favorite is the ad with John Slattery as a dapper Roger Sterling, attired by "The Madison Avenue Collection." This might be the most period-conscious execution of the lot, with dead-on detail and art direction. (Is that pristine airport ashtray Sterling silver? No butts about it!) His smoldering stare, directed at the fishnet-stockinged legs of a woman nearby, speaks volumes, while the copy is pure '60s: "You move through life with ease, and sometimes people take your quick mind, sharp wit and wry sense of humor for granted. But those who know, know—you always give your best."
Named outstanding drama series in each of its first four seasons (in addition to numerous other awards), the show hasn't won an Emmy over the past two seasons, and some critics say its poignant pathos has slid into sappy soap opera shenanigans. Well, even if Season 7 isn't vintage Mad Men, its Emmy campaign sure is.
See all the ads below. Via THR.
FCB Zurich combined emotions and typography in their “Emography” project for MTV Mobile, a new Facebook app that allows users to express their emotions via typographical selections, eliminating the need for emojis or abbreviated summations of emotions — at least in theory.
To accomplish this, FCB Zurich created a special font for each of the eight basic human emotions: curiosity, surprise, fear, sadness, contempt, rage, happiness, and disgust. Users select a recipient in the Facebook app, type their message, and select their chosen Emography, which is displayed as a video message. Some of the Emography choices are more successful than others at conveying their intended emotions. Emographies for sadness (The Crying Font) and rage (The Broken Glass Font), for example, make sense as visual displays of those emotions, and convey them well. The Confetti Font, however, used for surprise, doesn’t really fit that emotion particularly well. Others, such as the Emographies for contempt and curiosity, work better in theory than in practice. Additionally, FCB Zurich missed out on the opportunity to somehow convey laughter in typographical form and free users from the ubiquitous “LOL,” which is too bad. Still, it’s a pretty cool idea, and with the service, “MTV mobile demonstrates not just technical know-how as the first Swiss provider of a dedicated text message service, but also gives the young target group an effective tool with which to communicate all emotions.” Check out the video above to learn more about the app, and stick around for credits after the jump. continued…
New Career Opportunities Daily: The best jobs in media.
This morning we confirmed, via agency spokesperson, that Creative Director Kammie McArthur will be leaving San Franscisco’s Swirl to take a CD role at DNA in Seattle.
She beguns June 2.
McArthur brings an industry veteran’s portfolio to her new agency. Prior to joining Swirl, she performed copywriting and creative duties at Publicis‘ Seattle and Conseil/Paris offices as well as Hal Riney & Partners; her client list includes eBay, Clorox, Sprint, T-Mobile, Citi, Chevy and UNICEF (among others).
In the new role, McArthur will be reunited with DNA Principal and Director of Client Services Chris Witherspoon, with whom she collaborated on several client accounts while at Publicis Seattle.
She also founded The Mentory, a group comprised of agency vets and created to provide mentorship support for other (particularly female) professionals looking to advance within the industry.
New Career Opportunities Daily: The best jobs in media.
L’artiste hollandais Peter Gentenaar a réalisé plusieurs sculptures en papier suspendues aux plafonds de divers endroits comme l’Hotel Indigo à Saint-Pétersbourg. Le résultat donne des sculptures délicates et organiques qui ressemblent à des végétaux aquatiques flottant majestueusement dans les airs.
The Association of National Advertisers is stepping up scrutiny of media transparency as members express growing concerns that they don’t fully understand dealings between media agencies and media companies.
Complexity and lack of transparency in programmatic digital buying and agency trading desks in particular are among factors keeping most marketers from using them, according to a white paper to be issued by the ANA and Forrester Research this week.
The white paper cites a February survey of more than 150 U.S. marketers that found 46% of respondents are concerned about transparency of media buys; 42% of that group said they have gotten more concerned in the past year. More than half were concerned that their agencies may receive rebates from media sellers.
Jill Abramson made her first public appearance Monday morning since her ouster as executive editor of The New York Times, delivering the commencement address at Wake Forest University.
Ms. Abramson spoke about her dismissal mostly in broad terms, offering themes about overcoming adversity and apologizing for the small media circus that followed her to Wake Forest’s North Carolina campus. It was a potential distraction from the actual graduation, she said.
Her most specific reference to the Times came as she recounted a question that one student had asked earlier about whether she plans to remove the New York Times “T” symbol she recently tattooed on her shoulder. “Not a chance,” she said.
W+K New York called on the services of Stephen Strasburg for the latest in their “This is SportsCenter” series and the Washington Nationals ace doesn’t disappoint.
In the 30-second spot, “Frozen Lunch,” SportsCenter host Bram Weinstein angrily searches the break room for his Lean Cuisine while Strasburg ices his arm. Weinstein decides that the best way to find the culprit is to send out an angry email and storms out, while the true whereabouts of his “glazed turkey tenderloins” are revealed. Strasburg and Weinstein’s interactions make for some pretty entertaining moments, including a funny throwaway line from Weinstein near the spot’s conclusion, and it’s nice to see Strasburg getting the spotlight from W+K and ESPN. When successful,”This is SportsCenter” spots can be a lot of fun, and this latest entry from W+K New York definitely qualifies as a success. Stick around for credits after the jump. continued…
New Career Opportunities Daily: The best jobs in media.
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Every second counts.
Advertising Agency:Borghi/Lowe, Sao Paulo, Brazil
Executive Creative Director:José Borghi, Fernando Nobre
Creative Director:Fernando Nobre, Fabio Brigido
Art Director:Saulo Rocha
Copywriter:Guilherme Nesti
Illustrator:Manipula
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| THE ORIGINAL? D-Reizen Travel Agency – 2010 Source : Adsoftheworld (click image to watch movie) Agency : Misterwilson, Amsterdam (The Netherlands) |
LESS ORIGINAL Cebu Pacific Budget Airline – 2014 Source : YouTube (Click image to watch movie) Agency : Geometry Global, Hong Kong (China) |
Jo Joelson et Bruce Gilchrist, réunis sous le nom de London Fieldworks, ont construit la « Spontaneous City in the Tree of Heaven » située à Londres : une petite ville constituée de centaines de maisons d’oiseaux disposées sur des arbres, comme des sortes de tours. A découvrir à Duncan Terrace Gardens et à Cremorne Gardens.
The former executive editor spoke publicly of her dismissal for the first time, at Wake Forest University’s commencement. She said she would still be involved in journalism, “the work I revere.”
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
