VideoAmp Hires Former Nickelodeon Exec as First CMO as Measurement Wars Continue

Measurement company VideoAmp has hired its first CMO as it works to establish itself as a serious contender in the battle to dominate the space. Top line There’s been a vacancy for a lead measurement company since Nielsen lost its accreditation, and VideoAmp is looking to fill the gap. The company hired industry veteran Jenny…

Bumble Shows Black Women Love in Affectionate Campaign

For one of the shortest months of the year, February is one of the busiest: the Super Bowl, the Grammy Awards, NBA All-Star Weekend, Valentine’s Day and, of course, Black History Month, jockeying for the public’s time and attention. Brands and the media are often so busy courting so many different factions at once that…

To Dine For Podcast: Randi Zuckerberg, CEO and Founder of HUG

On this week’s episode of To Dine For, host Kate Sullivan welcomes Randi Zuckerberg, entrepreneur and founder of HUG (and sister of Mark Zuckerberg). After graduating from Harvard with a bachelor’s in psychology, Zuckerberg was an early employee at her brother’s then-startup, Facebook. There, she created Facebook Live, learned the ins and outs of how…

To Dine For Podcast: Randi Zuckerberg, CEO and Founder of HUG

On this week’s episode of To Dine For, host Kate Sullivan welcomes Randi Zuckerberg, entrepreneur and founder of HUG (and sister of Mark Zuckerberg). After graduating from Harvard with a bachelor’s in psychology, Zuckerberg was an early employee at her brother’s then-startup, Facebook. There, she created Facebook Live, learned the ins and outs of how…

Denny’s Doubles Down on Being ‘America’s Diner’ With Updated Marketing Campaign (and Free Coffee)

For more than a dozen years Denny’s has positioned itself as “America’s Diner,” which means to convey a feel-good, nostalgic vibe without being stuck in the past or pegged as a boomer-only zone. With a new marketing campaign on the horizon, along with front- and back-of-the-house upgrades, Denny’s intends to refresh and restart its long-running…

Delta uses color to convince consumers to fly its brand

Delta is debuting a new colorful campaign with Wieden+Kennedy.

Let’s Talk About Brand Podcast: Branding Boldly With Robin Albin

No, you don’t have to invent something totally brand new and different to have an impactful brand, but it certainly doesn’t hurt to buck trends and chart your branding path sometimes. As founder and brand strategist at Sherpa/Creative Catalyst, Robin Albin has helped create unique brand positioning and voices in a variety of industries. In…

Watch Verizon's Oscars ad plugging its '+play' subscription hub and a Netflix deal

The spot from R/GA features a Beatles song and touts the +play service that allows Verizon customers to manage streaming subscriptions.

Horizon Next Retains and Expands FanDuel Account Worth $200 Million

Sports tech company FanDuel has expanded its account with Horizon Next, the Horizon Media subsidiary that specializes in sports media. The appointment comes at the end of a competitive review led by ID Comms that began in November and wrapped up this week. The account is worth $200 million, according to a source familiar with…

GroupM boosts diverse media ad investment goal to 5% after clients hit initial target

New target goes beyond Black-owned media to include Hispanic, AAPI and LGBTQ+-owned and focused media.

Lachlan Murdoch Defends Fox News’s Chief Executive Amid Defamation Suit

“Suzanne Scott has done a tremendous job,” Mr. Murdoch said in his first public remarks since damaging revelations about the inner workings of the news network.

From Activations to Agency Parties, Here’s What Marketers Can Expect at SXSW 2023

South By Southwest, the annual conference and festival series spanning tech, art, music, film and comedy, kicks off this weekend in Austin, Texas. Known for startup launches, tech innovation and over-the-top brand activations, the conference component draws major talent across the ad industry. Panels are stocked with celebrated marketers from Unilever, Patagonia, Ben & Jerry’s,…

U.S. Army brings back ‘Be All You Can Be’ in major rebranding

Campaign by DDB includes sweeping cinematic spots starring Jonathan Majors.

Guinness’ Surprising St. Patrick’s Day Message: Drop the Booze

St. Patrick’s Day and Irish stout Guinness go hand in hand; across Ireland and beyond on March 17, you’re bound to see crowds of revelers holding pints of the black stuff. But as the holiday rolls around this year, Guinness’ unexpected suggestion is to go easy on the booze. The Diageo-owned beverage brand is launching…

Dick’s invests in biggest ad campaign ever with a new agency after strong sales

Dick’s Sporting Goods is investing in its biggest ad campaign ever as it embraces the power of sports messaging.

Behind the Scenes of Kia’s Super Bowl Ad ‘Binky Dad’

The brief was simple: Make an ad that’s as relatable as possible to be seen by 100 million people. That was the goal Kia America vp of marketing Russell Wager set for his agency David&Goliath for the brand’s 14th Super Bowl commercial. Oh, and the stunt-filled spot, which came in at No. 11 in the…

Coinbase takes aim at US financial system in new campaign

The crypto exchange will run ads around the NBA Playoffs.

SXSW 2023: o acesso à identidade digital, privacidade de dados e a relação com a evolução econômica de mercados emergentes

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Em um mundo cada vez mais digital, a coleta, o processamento e o compartilhamento de dados passaram a fazer parte do dia a dia de milhões de pessoas. Inclusive, como ativista dos direitos à privacidade na Internet há mais de 15 anos e principal pesquisadora de privacidade da Unico, isso faz parte da minha história. …

Leia SXSW 2023: o acesso à identidade digital, privacidade de dados e a relação com a evolução econômica de mercados emergentes na íntegra no B9.

Politico’s Executive Editor Steps Down After a Year in the Job

Dafna Linzer is leaving after disagreeing on strategy with the publication’s top editor.

How Ben Myers Will Help Brands Find Creative Solutions as TBWA’s First North American CMO

TBWA has hired former Johannes Leonardo business development lead Ben Myers as its first chief marketing officer for North America. In the role, Myers will be responsible for driving growth across the agency’s offices in the U.S. and Canada. As the key new business lead, Myers will partner with Nancy Reyes, CEO of TBWAChiatDay NY…