The city of Haarlem banned meat ads, ad agency Fitzroy and client La Vie posted unbannable ad campaign in response

Food

Fitzroy created this timely campaign for La Vie

ESPN is launching a creator network with a focus on TikTok

ESPN Creator Network will provide creators up-close access to ESPN’s sports properties.

Dua Lipa stars in new LIBRE fragrance TVC created by BETC Etoile Rouge

Fashion

Health & Beauty

In the new campaign, Dua Lipa is directed by a woman for the first time: the award-winning Nigerian-British director Jenn Nkiru.

Chevrolet's big new EV push includes Fleetwood Mac and influencers

The General Motors brand is spending big as it aims to be the EV provider for “everyone, everywhere.”

 

Watch the newest commercials from Waterpik, Pinterest, Grubhub and more

 Waterpik fans get a little too excited in a spot with the tagline “Share the obsession.”

Agency news you need to know this week

Jersey Mike’s new creative AOR, Pharrell Williams and Edelman launch an advocacy agency, Ogilvy’s new Coke lead and more.

 

Will the Spiraling Publicity Harm ‘Don’t Worry Darling’ at the Box Office?

A series of missteps on the promotional trail has raised questions about the film’s viability and its director, Olivia Wilde.

Why maintaining marketing spend is the most strategic path through tough economic times

A potential recession does not mean marketing budgets must take a hit. By refocusing goals and managing the books, brands can still expand market share.

Kroger’s latest data play and NFL+’s linear TV advertising: Datacenter Weekly

Plus: Your guide to Ad Age Leading National Advertisers 2022, macroeconomic news in a nutshell and more.

Dr. Scholl’s shows ex-Jets coach Rex Ryan embracing his foot fetish in new campaign

ESPN analyst turns some old embarrassing videos into an endorsement deal and a chance to talk about one of his favorite subjects.

OMG’s Hearts & Science names U.S CEO and chief operating officer

Christopher Stranger takes on the U.S. CEO position, Christopher Stranger takes on the U.S. CEO position; Dana Basile becomes chief operating officer.

 

For Gen Z, TikTok Is the New Search Engine

Need to find a restaurant or figure out how to do something? Young people are turning to TikTok to search for answers. Google has noticed.

Marketing winners and losers of the week

Biden gives Cadillac some love and Telfar’s Fashion Week pop-up is a hit—plus why it was a bad week for Gap, Chick-fil-A and the Washington Commanders.

TikTok’s CEO Navigates the Limits of His Power

Shou Zi Chew, TikTok’s chief executive, is balancing how to be an autonomous leader while juggling the demands of the app’s Chinese parent company.

Zoom launches global campaign by 72andSunny to go beyond the video grid

Rebranding effort is first work by 72andSunny for Zoom, with VaynerMedia handling global media push.

UK advertising goes silent in lead-up to Queen Elizabeth's funeral

Brands are pausing campaigns amid a media blackout, and treading carefully on social media.

TikTok imitates BeReal with 'Now' feature

TikTok clones its younger rival’s best feature, which has attracted brands with a low-intensity take on social media.

Is Partiful the Least Cringe Option to Get People to Your Event?

Partiful wants to be the go-to option for sending online invitations. Facebook events, we hardly knew ye.

Watch the newest commercials from Charles Schwab, FanDuel, State Farm and more

FanDuel hypes its Same Game Parlay offer in time for tonight’s Chargers vs. Chiefs NFL game.

Choco Taco’s final act—what the brand has planned before it disappears

Choco Taco will be discontinued following a series of nationwide giveaways.