Kitcatt Nohr Founders Win $3.2 Million Case Against Publicis

Back in February, we learned that the founders of Kitcatt Nohr Alexander Shaw, the independent U.K. agency that sold to Publicis in 2011, were suing Publicis for allegedly misleading them about a failing relationship with P&G at the time.

Publicis purchased the independent agency back in 2011 with the intention of merging it with DigitasLBi’s London office. The acquisition included an earn-out tied to the future performance of Kitcatt Nohr Alexander Shaw, and the agency alleged that Publicis assured them that its relationship with P&G—upon which its future performance was heavily dependent—was strong.

This despite the fact that, according to KNAS’ lawyer, the “impending loss of Digitas UK’s P&G business had in fact been widely anticipated within Publicis and DigitasLBi UK since as early as July 2010.”

Today, Campaign reports that High Court judge Mr Justice Males ruled in favor of the agency’s founders, awarding the claimants £2.6 million (approximately $3.2 million) and finding that Publicis Groupe subsidiary MMS breached the buyer warranty over the 2011 purchase of the agency. Campaign adds that he has not yet ruled on costs, which could add another £2 million. The claimants argue they should have been awarded £3.6 million and reportedly plan to appeal. Campaign notes the discrepancy is related to “the treatment of IT fees charged by Publicis’ internal Shared Service Centre.”

As co-founder Kitcatt told Campaign, this judgment effectively proves that Publicis agencies including Saatchi and Leo Burnett London planned to “take business away from Kitcatt Nohr Digitas.” He also noted that Maurice Lévy didn’t “honour their agreements” and didn’t bother to show up in court either but instead tried to draw out the court case in order to make victory more difficult while “pretend[ing] there was no deal, and pretend[ing] again they knew nothing about the ad agencies’ plans.”

“It’s a massive moral victory and proof that the big guys don’t always win,” wrote Marc Nohr in an email to AgencySpy today. “Things can work out if you do the right thing, as Spike Lee once said.”

What The Players' Tribune Can Teach About Storytelling


After spending the first 10-plus years of her journalism career focused on music, Jessica Robertson changed things up in 2015 when she joined The Players’ Tribune, the for-fans-by-athletes digital media company founded by baseball legend Derek Jeter.

With roles at RollingStone.com, AOL Music, MTV and The Fader, sports may seem like a random transition, but outside of music, Ms. Robertson said sports is her biggest passion. In high school, she played basketball and softball, and she still plays basketball recreationally as a shooting guard, referring to herself as “the small girl in the corner who can post up on the wing and hit the shot.”

But aside from the sports enticement, Ms. Robertson said she took the head of content role at The Players’ Tribune because she thought the first-person storytelling concept was powerful. “What’s so exciting is that sports is the prism we use to tell stories and they’re human interest rather than sports-focused,” she said. “There’s not a lot of nuance allowed in post-game interviews and we want to provide that real estate.”

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Watch the Newest Ads on TV From Bud Light, Angel Soft, Geico and More


Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.

Among the new releases, a bunch of dorky coworkers get down to Ice-T’s “Colors” while drinking Bud Light at a bar because, as the tagline at the end says, “At happy hour, you’re not just coworkers, you’re co-friends.” In an Angel Soft commercial, a dad attempts to console his son, who’s crying over a breakup — and, naturally, using Angel Soft toilet paper to dry his tears. And the Geico Gecko teams up with Groot in a “Guardians of the Galaxy Vol. 2” cross-promotion (spoiler: Groot is not so great at the whole TV commercial thing). Creativity’s Ann-Christine Diaz has more details on the campaign here.

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The Story Behind GetColeman.com, One of the Cleverest Copywriter Websites Ever

We’ve seen scores of creatives’ websites over the years, but here’s one of our instant favorites–GetColeman.com, from British copywriter Joe Coleman. The idea is simple and very fun: The site’s copy makes a variety of pitches for Joe, from “Less Hard Sell” to “More Hard Sell,” using a slider you can move around at the…

What The Players' Tribune Can Teach About Storytelling


After spending the first 10-plus years of her journalism career focused on music, Jessica Robertson changed things up in 2015 when she joined The Players’ Tribune, the for-fans-by-athletes digital media company founded by baseball legend Derek Jeter.

With roles at RollingStone.com, AOL Music, MTV and The Fader, sports may seem like a random transition, but outside of music, Ms. Robertson said sports is her biggest passion. In high school, she played basketball and softball, and she still plays basketball recreationally as a shooting guard, referring to herself as “the small girl in the corner who can post up on the wing and hit the shot.”

But aside from the sports enticement, Ms. Robertson said she took the head of content role at The Players’ Tribune because she thought the first-person storytelling concept was powerful. “What’s so exciting is that sports is the prism we use to tell stories and they’re human interest rather than sports-focused,” she said. “There’s not a lot of nuance allowed in post-game interviews and we want to provide that real estate.”

Continue reading at AdAge.com

Spotify’s New Licensing Deal Eases Path to Going Public

The long-awaited agreement with the Universal Music Group will allow artists to withhold new releases from Spotify’s free tier for two weeks.

Touche pas à ma pote: Her street view

Video of TPAMP HerStreetView Case Study

Sea Eye: Schlepperkönig

Sea Eye: Schlepperkönig

Five thousand people have drowned in 2016 in the Mediterranean Sea while fleeing their countries, but this horror is not taken seriously anymore among young europeans. We announced a game about the drama in the Mediterranean Sea. We promoted the game called ‘Schlepperkönig’ (king of the human trafficker) on Facebook. This caused enormous outrage, Austria’s biggest newspapers reported. German and Swiss newspapers also hopped on the train. When the attention reached its peak, we showed the real scandal: The fact that a game causes more disgust than 5,000 drowned.

Video of Sea Eye Case Video

Peugeot: When lions drive cars

Peugeot: When lions drive cars

Audi: Snowtagging

Audi: Snowtagging
Audi: Snowtagging
Audi: Snowtagging
Audi: Snowtagging
Audi: Snowtagging

Watch: Female leaders share top tips for female creatives

Campaign asked industry leaders who spoke at Creative Equals’ Future Leaders Conference on what their top tips would be for young, female creatives.

Hill Holliday and John Hancock Want You to Help ‘Retirement Rookie’ David Ortiz Decide What to Do Next

With the arrival of the MLB season, Hill Holliday launched a new digital camapign for John Hancock featuring former Red Sox slugger David Ortiz.

It may be the agency’s last work for the client, as John Hancock parent company Manulife launched a creative review last month and Hill Holliday is not participating.

“The Retirement Rookie” finds Ortiz with a lot of time on his hands following his retirement…and not quite sure what to do with himself. At the end of the spot, Ortiz asks viewers to comment or tweet ideas, promising some will be selected for future videos.

The spot follows early efforts featuring Ortiz that similarly wondered what he would do post-retirement, such as MullenLowe’s “David Ortiz vs. Piñatas” for JetBlue and 72andSunny’s effort for SportsCenter at Night last July which saw Ortiz considering Papi branded food products. While the approach is similar to those spots preceding his retirement, Hill Holliday’s approach is centered around asking viewers for help in figuring out how the former Red Sox star should spend his time now that he is retired, in an attempt to engage audiences on social media.

“At John Hancock, we’re committed to helping our clients plan for the road ahead,” CMO Barbara Goose, who joined John Hancock last October, said in a statement. “Whether you’re a three-time world champion or in spring training, we can help you hit a home run when it comes to your retirement goals.”

Anomaly's Carl Johnson Says Freedom Is Key for Agency of the Future


Carl Johnson, founding partner and global CEO of Anomaly, said the agency of the future must be free to make its own decisions.

“I think the agency of the future will be run by people who are prepared to control their destiny and won’t give it up,” said Mr. Johnson, speaking at the 4A’s Transformation Conference on Monday. “As soon as you give it up, it’s no longer a passionate place that can attract the right people.”

Anomaly, he said, is owned by a “smaller holding company,” which is MDC Partners, but can make its own decisions. “We don’t do timesheets because they drive the wrong behavior,” said Mr. Johnson.

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Eddie Huang Hangs Loose in the World’s Most Perfectly Relaxed Underwear Ads

Eddie Huang didn’t see himself as a likely candidate to be an underwear model. “My manager told me, ‘They want to put billboards of your husky ass in their underwear,’ ” says the chef and food personality in a new video. “I couldn’t believe it.” Nonetheless, Huang is gracing a series of ads for online…

Ralph Lauren to Close Flagship Fifth Avenue Store in Manhattan, Cut Jobs


Ralph Lauren Corp., reeling from tumbling sales and profit, will close its flagship Polo store on Fifth Avenue, revamp its e-commerce operations and cut jobs in a $370 million shake-up.

As part of the changes, Ralph Lauren will shift its digital operations to a platform run by Salesforce.com Inc.’s Commerce Cloud, the company said on Tuesday. It’s also streamlining its organization and shuttering other offices and stores.

The move follows the abrupt announcement in February that CEO Stefan Larsson was leaving the fashion house. He had been tasked with leading the company’s turnaround, but clashed with the eponymous founder over creative differences. Chief Financial Officer Jane Nielsen, a former Coach Inc. executive, is taking the reins as acting CEO while Ralph Lauren searches for a new leader.

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O’Reilly Show Loses More Advertisers Over Sexual Harassment Claims

The National Organization for Women called for his firing and three more companies said they were pulling their advertisements from his show.

Nivea sorry for 'white is purity' Facebook ad

Skincare brand Nivea has apologised for running a Facebook ad that ran the tagline “white is purity” and prompted accusations of racism.

VB&P Finds Some Working Class Heroes in Its First Campaign for Sheraton

It’s been almost a year since the folks over at Venables Bell & Partners won the creative review for Starwood Hotels & Resorts’ Sheraton and Westin brands.

We’ve seen the Bay Area agency’s first work for Westin, which aimed at business travelers looking to maintain their health and productivity regimens under the “Let’s Rise” tag. The new Sheraton work, though, focuses on reaching those who travel with a bit more baggage (in the good way!).

The theme of this campaign is “Go Beyond,” as in “even the lowliest Sheraton employees will go beyond the requirements of their jobs to serve you, customer.”

Case in point: this very British-looking man.

The copy reads, “What drove this fully uniformed associate to dive in and propel his way to the deep?”

It wasn’t the promise of a bonus, readers. And it didn’t involve any potential “The Night Manager”-style adventures with balding, international men of mystery.

There’s a behind the scenes video for this campaign, but you really need to check out the print executions first to get all the variations on the “Go Beyond” theme.

go beyond 1

go beyond 2

go beyond 3

Now here’s some making-of action.

That was indeed a wrap on advertising imitating life. But we didn’t see any Venables people in that short…

Critical Mass Promotes Amanda Levy to Global Chief Client Officer

Omnicom agency Critical Mass promoted Amanda Levy to the newly-created role of global chief client officer. In the role, Levy will be tasked with overseeing client services across the agency’s dozen global offices. 

Levy has spent the past two years serving as chief marketing officer for Critical Mass. She originally joined the agency as director of integration in August of 2006. A year and a half later she was promoted to business development director and was named senior vice president, group director nearly three years after that. She was then named general manager at the beginning of 2014 and CMO a little over a year later. Before joining Critical Mass she spent nearly a year and a half as director of digital for OMD’s West Coast operations, following nearly five years with Dell as senior manager, online marketing.

“As Critical Mass continues to grow, this Client Services role will be an important part of ensuring that everything we do adheres to the same consistent level of quality,” Critical Mass CEO Di Wilkins said in a statement.  “Amanda Levy’s 10 years with Critical Mass position her uniquely for this role. She has a keen understanding of our people and our business in every office and region, and clients who already know and value her.”

“More than ever, brands need a digital partner that can do two things: deliver innovative, meaningful customer experiences that drive business results, and bring a client service mindset based on accountability, honesty, and excellence,” added Levy.  “To have the opportunity to drive that kind of dynamic relationship is both humbling and tremendously exciting.”

Critical Mass also announced a series of four additional promotions. Di Heun was elevated from vice president to senior vice president, business development. Asia Pacific general manager Andrea Lennon is relocating to London to serve as general manger, London, in addition to her current role. Finally, Michael Stern and Andrea Wood, formerly of social and word of mouth agency Zocalo Group, which Critical Mass recently acquired, will now serve as senior vice president, client partner. 

Watch the Promo for Comedy Central's 'The President Show'


You saw this coming, right?

Per a Comedy Central press release out this morning,

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