Measurement company VideoAmp has hired its first CMO as it works to establish itself as a serious contender in the battle to dominate the space. Top line There’s been a vacancy for a lead measurement company since Nielsen lost its accreditation, and VideoAmp is looking to fill the gap. The company hired industry veteran Jenny…
For one of the shortest months of the year, February is one of the busiest: the Super Bowl, the Grammy Awards, NBA All-Star Weekend, Valentine’s Day and, of course, Black History Month, jockeying for the public’s time and attention. Brands and the media are often so busy courting so many different factions at once that…
On this week’s episode of To Dine For, host Kate Sullivan welcomes Randi Zuckerberg, entrepreneur and founder of HUG (and sister of Mark Zuckerberg). After graduating from Harvard with a bachelor’s in psychology, Zuckerberg was an early employee at her brother’s then-startup, Facebook. There, she created Facebook Live, learned the ins and outs of how…
On this week’s episode of To Dine For, host Kate Sullivan welcomes Randi Zuckerberg, entrepreneur and founder of HUG (and sister of Mark Zuckerberg). After graduating from Harvard with a bachelor’s in psychology, Zuckerberg was an early employee at her brother’s then-startup, Facebook. There, she created Facebook Live, learned the ins and outs of how…
For more than a dozen years Denny’s has positioned itself as “America’s Diner,” which means to convey a feel-good, nostalgic vibe without being stuck in the past or pegged as a boomer-only zone. With a new marketing campaign on the horizon, along with front- and back-of-the-house upgrades, Denny’s intends to refresh and restart its long-running…
Delta is debuting a new colorful campaign with Wieden+Kennedy.
No, you don’t have to invent something totally brand new and different to have an impactful brand, but it certainly doesn’t hurt to buck trends and chart your branding path sometimes. As founder and brand strategist at Sherpa/Creative Catalyst, Robin Albin has helped create unique brand positioning and voices in a variety of industries. In…
The spot from R/GA features a Beatles song and touts the +play service that allows Verizon customers to manage streaming subscriptions.
Sports tech company FanDuel has expanded its account with Horizon Next, the Horizon Media subsidiary that specializes in sports media. The appointment comes at the end of a competitive review led by ID Comms that began in November and wrapped up this week. The account is worth $200 million, according to a source familiar with…
New target goes beyond Black-owned media to include Hispanic, AAPI and LGBTQ+-owned and focused media.
“Suzanne Scott has done a tremendous job,” Mr. Murdoch said in his first public remarks since damaging revelations about the inner workings of the news network.
South By Southwest, the annual conference and festival series spanning tech, art, music, film and comedy, kicks off this weekend in Austin, Texas. Known for startup launches, tech innovation and over-the-top brand activations, the conference component draws major talent across the ad industry. Panels are stocked with celebrated marketers from Unilever, Patagonia, Ben & Jerry’s,…
Campaign by DDB includes sweeping cinematic spots starring Jonathan Majors.
St. Patrick’s Day and Irish stout Guinness go hand in hand; across Ireland and beyond on March 17, you’re bound to see crowds of revelers holding pints of the black stuff. But as the holiday rolls around this year, Guinness’ unexpected suggestion is to go easy on the booze. The Diageo-owned beverage brand is launching…
Dick’s Sporting Goods is investing in its biggest ad campaign ever as it embraces the power of sports messaging.
The brief was simple: Make an ad that’s as relatable as possible to be seen by 100 million people. That was the goal Kia America vp of marketing Russell Wager set for his agency David&Goliath for the brand’s 14th Super Bowl commercial. Oh, and the stunt-filled spot, which came in at No. 11 in the…
The crypto exchange will run ads around the NBA Playoffs.
Em um mundo cada vez mais digital, a coleta, o processamento e o compartilhamento de dados passaram a fazer parte do dia a dia de milhões de pessoas. Inclusive, como ativista dos direitos à privacidade na Internet há mais de 15 anos e principal pesquisadora de privacidade da Unico, isso faz parte da minha história. …
Leia SXSW 2023: o acesso à identidade digital, privacidade de dados e a relação com a evolução econômica de mercados emergentes na íntegra no B9.
Dafna Linzer is leaving after disagreeing on strategy with the publication’s top editor.
TBWA has hired former Johannes Leonardo business development lead Ben Myers as its first chief marketing officer for North America. In the role, Myers will be responsible for driving growth across the agency’s offices in the U.S. and Canada. As the key new business lead, Myers will partner with Nancy Reyes, CEO of TBWAChiatDay NY…
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