Because of Its Willingness to Change, Nascar Is Still in the Race for Younger Viewers

On April 7, 2019, drivers at Tennessee’s Bristol Motor Speedway started their engines and ran the Food City 500. The race was as fast and exciting as ever, but fans couldn’t help but notice a problem: a lack of other fans. Not many years ago, it was hard to get a ticket to Bristol. But…

This Cybersecurity Firm Was Founded During a Tour in Afghanistan

Tamer Hassan was on his second tour of duty in Afghanistan (his fourth overall in the Middle East) in the fall of 2012. He was a pilot in the Air Force running search and rescue missions. He slept in a tent next to the helicopters, ready to fly at a moment’s notice. In his downtime–and…

Coffee Brands Are Adapting as Consumers Opt to Brew at Home

People tend to drink coffee where they are, which lately hasn’t been on campus, in the office or meeting friends at local cafes. They’ve been home. This shift in location has brought about a change in how consumers get their daily dose of caffeine. Dunkin’s and Starbucks’ physical stores have suffered, but their lines of…

Consumers Are Buying More From Black-Owned Businesses Following Global Protests

Washington, D.C.-based attorney Khadijah Robinson spent much of 2019 preparing to launch her passion project, an ecommerce marketplace called Nile that puts “Black women and Black-owned businesses” at the forefront. When she launched Nile in March, she never could have predicted that a pandemic would create a surge in the ecommerce sector; she definitely couldn’t…

Infographic: Consumers Want to See More Brands in the Esports Realm

While brands are spending the least amount of money on targeting esports channels ($1.5 billion compared with $59.4 billion and $15.7 billion dumped into TV and streaming marketing spend, respectively), more consumers are flocking there. And, unsurprisingly, a vast majority of these gaming consumers are Gen Z and millennials. Over a span of 12 months,…

The 15 Most Innovative and Relevant Ad-Tech and Mar-Tech Companies, According to You

When it comes to assessing who’s delivering the best performances in advertising and marketing technology, who better to ask than the clients who rely on these companies? That was the premise of our Readers’ Choice: Best of Tech Awards, which we launched last year and which you, our readers, enthusiastically embraced. This year, the action…

Media Industry Awaits the Impact of Apple’s Upcoming iOS 14

Some feared Apple would revoke its identifier for advertisers (IDFA) when it announced details of its upcoming iOS 14 rollout last month, which is the primary means for advertisers to target and track the effectiveness of their ads on iOS devices. Such a move would have replicated the rollout of intelligent tracking prevention, which has…

It’s Time to Come to Terms With Online Life Falling Short of Our Real-Life Expectations

Since lockdown, we’ve been cut off from colleagues and customers alike. While goats have taken over some high streets and dolphins are back in Venice’s canals, brands are dealing with their separation anxiety by focusing on growing online communities. But how far can this take us? Can we actually build a real community online? Well,…

Discounted Annual Subscriptions Give Streamers a Leg Up in Crowded Space

When NBCUniversal’s streaming service Peacock debuted nationally this month, its most-advertised price point was the tier executives thought would be most appealing to consumers during the pandemic: free. But for users who wanted to lock in a year’s worth of Peacock Premium–which offers additional content beyond the free version–the service offered a 40% discount on…

Agencies Pledge Financial Support for Black Lives Matter

As civil unrest unfolded across the U.S. in the aftermath of George Floyd’s murder, the outpouring of support came from not only millions of people across the country but also from brands. Agencies of every size lent their voices too, with creative work designed to support the protests and encourage people in the industry to…

This Professor Uses Her Educational Expertise to Provide Clarity for Businesses

Denise Roberson went into 2020 with a plan: She was going to make waves as TBWAChiatDay Los Angeles’ first-ever chief purpose officer. But when the pandemic upended her plans, it was an opportunity to apply everything she’s learned in her career to teach companies the proper way to align their values with what’s going on…

As More People Shop Online, Bubble Wrap Is Surging in Popularity Again

A few years ago, a video game company reached out to Sealed Air Corp. with a strange request: It wanted to license the trademarked name of Bubble Wrap for a stress-relieving app it was working on. A 2012 study by Kelton Research revealed that one minute of Bubble Wrap popping furnished the same stress-relieving effect…

How Will Advertising’s New Equality Advocacy Groups Grow While Staying Grassroots?

The past month saw an explosion of grassroots organizations formed by Black advertising professionals and allies to develop solutions to reverse systemic racism in the industry. New groups including Allyship & Action, 600 & Rising and Where Are the Black Designers? have gained momentum through support from peers and high-profile talent. Each group wants to…

More Targeted TV Ads Are Coming as Marketers Use Data to Reach Viewers

Have you ever seen a television commercial play for two seconds, and then it suddenly gets cut off for a different ad to run? That’s addressable TV done poorly. Today, there are a handful of consortiums made up of distributors, programmers and ad-tech companies working toward doing addressable TV right. Addressable initiatives are taking off…

Gabrielle Union on Speaking Out, How Companies Can Step Up and Who Inspires Her to ‘Bust Ass’

In the early 1990s, Gabrielle Union was paying her way through college and studying for the LSATs when an internship at a Los Angeles modeling agency led to the opportunity to make $120 a day to be the “Black girl” in teen magazines. She said yes–after all, it beat her $7-an-hour gig at a local…

What Cannabis Brands Can Do to Navigate Trump’s Social Media Executive Order

At this moment, the entire country is engaged in digesting the daily chaos of multiple crises. With everything that’s going on, it’s easy to miss some impactful changes. These changes could lead to difficult outcomes for those in the cannabis industry. In order to fully understand how to adapt, it’s important to understand the backstory….

Infographic: Despite Public Scrutiny, Consumers Still Engage With Celebrity Content

Though influencers and celebrities have come under scrutiny for some of their actions during Covid-19, research from United Talent Agency Marketing found that consumers still enjoy seeing sponsored content from their favorites. UTA used third-party social tool CrowdTangle to compare Instagram traffic of certain celebrities from mid-March to mid-May, comparing the numbers to the same…

Adweek’s Women Trailblazers Talk Inspiration, Career Milestones and Future Victories

When we interviewed our picks for this year’s Women Trailblazers issue, the mood was understandably introspective. Not only was the pandemic reshaping life at work and home, but the nation was (and remains) at a cultural tipping point. While many of us wonder what the future will bring, the women featured here are actively building…

How Bike Brands Are Navigating a Boom Fueled by Covid-19

“Unprecedented” is an apt way to describe 2020 so far. And while that’s not necessarily a good thing for most of the marketing world, the bicycle industry has seen an unprecedented amount of growth. People are flocking to bike shops and major retailers during quarantine to purchase bikes for socially distant exercise or to avoid…

AR Try-On Technology Is No Longer an Alternative in the Beauty Industry

For beauty brands, which depend on consumers testing lipsticks and mascaras by applying them directly to their face, the notion of a contactless, socially distant future presents immediate obstacles. It’s not like the pandemic hasn’t brought a bundle of new challenges for the industry already. With store closures and fewer people concerned about wearing makeup…