Hasta La Creative!

In February, the Institute for Advertising Ethics (IAE) launched Green Shield, an online educational course that focuses on the concepts underpinning modern greenwashing. It’s the industry’s first comprehensive, social-science-guided effort to combat climate disinformation and greenwashing–two problems that scientists, researchers, journalists and lawmakers have been urging to proactively address for over a decade. Peer-reviewed studies,…

In the summer of 1993, readers of the Los Angeles Times opened their papers to a startling bit of news–and for once it wasn’t about wildfires, mudslides or Michael Jackson. “Work clothes worn by dad and other unhip people are now all the rage among some youths,” ran the headline. And while the story mentioned…

As influencer marketing has grown into a multibillion-dollar business, influencer trips have evolved into bigger and more lavish affairs, with brands looking to outdo their rivals. But many consumers are wondering if there’s a ceiling to such extravagance. Criticism hit a high note earlier this year when beauty brand Tarte flew influencers, along with their…

When creator Robyn DelMonte–who shares marketing ideas with her 650,000-plus followers on TikTok–walks into a meeting with a brand, it’s not uncommon that only half of them have TikTok on their phones. “There’s still such a disconnect,” DelMonte said. “Sometimes I get a deck and it boggles my mind.” At ADWEEK’s Creator Roundtable, four top…

Business-to-business is, well, big business. (Its name alone contains double the business of B2C.) Consider this: U.S. B2B ecommerce sales are forecast to grow from $1.7 trillion in 2021 to more than $3 trillion by 2027, according to Forrester. And that’s just online. Plenty more hospital equipment and accounting software are sold IRL. ADWEEK’s second…

Sarah Freund is very much in the prime of her career as director of media at Brill Media. But she’s already living the life of a snowbird: summers in her native northern Michigan close to family, and the rest of the year in Hawaii, where she’s taken up the practice of hula dancing. “My parents…

Thanks to his background in theoretical physics, Jonathan Roberts may be one of the few people alive who can credibly claim to understand ad tech. Before joining About.com in 2013, the University of Oxford academic spent more than a decade as a researcher, making dark matter predictions for the Large Hadron Collider at CERN and…

For a sector of the economy tasked with persuading consumers to choose one eyeshadow, streaming service or insurance provider over all the others, advertising and PR don’t always look like the general public. More than half of the people employed in the industry are women. Nearly 4 in 5 are white. Agencies and public relations…

During a year when scripted content became stunted by the Hollywood strikes, Channing Dungey, ADWEEK’s 2024 TV Executive of the Year, just kept making it work. In 2020, Dungey became chairman and CEO of Warner Bros. Television Group, making her one of the premier Black executives leading the charge in the television industry. However, the…

The men’s lifestyle publication BroBible would let marketers buy attention-guaranteed ad space in the programmatic open exchange, if only it could. Open web programmatic makes up a majority of the publisher’s ad revenue, and its readers are highly engaged, said founder Brandon Wenerd. It can’t leverage that, though, since attention metrics aren’t biddable on the…