Airlines Are Offering Carbon Offsets to Combat ‘Flight Shame’

When Swedish environmental advocate Greta Thunberg first stepped onto American soil in late August after more than two weeks of travel, it wasn’t on the carpeted floor of an airport. It was on the wooden dock of a marina in Lower Manhattan. Thunberg had sailed for 15 days from the U.K., pointedly choosing to travel…

Polaroids Are Popular (Again) With Gen Z and Millennials Enamored by Vintage Appeal

In 1977, The Rockford Files on NBC was entering its fourth season. Playing the dashing but down-on-his-luck private eye Jim Rockford was veteran Hollywood actor James Garner. The gig made the handsomely weathered Garner one of the most recognized men on the tube. So when Polaroid hired him to pitch its latest product, Americans sat…

Recognizing 2019’s Power Players in Media, Technology and Marketing

Adweek, in partnership with Quantcast, commemorated the outstanding work of 2019 at Adweek’s Winners’ Circle. The winners of this year’s awards and honors lists gathered for a festive evening toasting the year’s accolades. Attendees enjoying the photo booth props. Sean T. Smith for Adweek The big issue comes out to party. Sean T. Smith for…

Why the 6-Second TV Ad No Longer Works for Many Advertisers

The ad inventory in next month’s Super Bowl, which has been sold out since mid-November, includes spots of all sizes: 15 seconds, 30 seconds, 60 seconds, even 90 seconds. Well, almost all sizes: Fox did not sell any six-second ads in the game. “We’re very mindful of clutter,” explained Seth Winter, evp of sports sales…

Could 2020 Prove to Be the Golden Age for Independent Agencies?

Despite the high-profile closings and acquisitions in 2019, 2020 could be a great year for independent agencies. Industry trends, including clients moving to project-based relationships and new capabilities leading to the democratization of data, are cutting down on scale-based advantages of global networks, allowing independent agencies to thrive. In December, Wieden + Kennedy was awarded…

2 Years Ago, Blockchain Was Hyped as a World Changer. So What Happened?

When Ken Brook founded the blockchain ad-tech startup MetaX in early 2017, the notion of applying the decentralized ledger system behind cryptocurrency to the ills of digital advertising was still relatively novel. A prolonged rally in the price of bitcoin had brought buzz to all things blockchain, and the company received plenty of early attention….

3 Trends to Watch in 2020—and 2 to Leave in the 2010s

Brand activations have come a long way in achieving consumer engagement. The last few years, in particular, saw experiential marketing steadily mature, from a quirky niche tactic to a full-on, multiplatform strategy. And in this new decade marketers will only see more pressure to drive creativity to achieve a successful ROI and social media traction….

Why Advertisers Need to Take a Risk and Be More Than Just Likable

If you love Garfield, I hate to break it to you, but Garfield isn’t art. It’s not even a good comic strip. Garfield was designed with the sole purpose of selling a boatload of merchandise, so it had to be intentionally inoffensive to appeal to the largest possible number of people. It’s not even supposed…

Infographic: Consumers Are Turning to Telehealth and Innovative Mobile Medicine Services

From accessing medical records to speaking to physicians, Americans are turning to mobile medicine as a supplement to healthcare coverage. Users are taking advantage of innovative mobile medicine services for convenience, control and cost–and of course, when they need additional support. An Omnicom Media Group survey found 86% of people have used an online pharmacy…

Influencers Created a World Where Normal People With Large Followings Can Hold Sway

Influence wasn’t always quantifiable. Sure, celebrities and models could sell magazines, and there’s no question that Oscar-winning actors, superhuman athletes, chart-topping musicians and globally known politicians can convince people how to think (or to buy certain products). But the idea of influence as a measurable metric is a newer phenomenon, one predicated by normal people…

For Younger Creatives, Advertising’s Culture of Hero Worship Is Shifting

For decades, advertising worshipped a consistent pantheon of dapper demigods. They founded scrappy agencies that became global juggernauts, several wrote books with their own names in the titles and most left behind legacies of inspirational leadership speckled with quotable witticisms. But do names like Bill Bernbach, Leo Burnett, Jay Chiat and David Ogilvy–or the many…

Ad Tech’s Response to Privacy Pushback and New Regulations Leans Toward a Post-Cookie World

In February, Google will begin implementing the seismic changes to how it treats cookies in its browser, first announced in May, as part of its Chrome 80 rollout. And while this does not go as far as Apple’s prohibition of third-party cookies, some argue that it signifies the end of an era. Add to this…

NBC’s Rashida Jones Has Been Producing News Since College

When she was in the third grade, Rashida Jones, now svp of specials, NBC News and MSNBC, knew she wanted to be a writer. She thought her future was as an English teacher or in print journalism and spent high school looking for new ways to tell stories. It wasn’t until she reached college, however,…

The Happy Meal Ranks Among the Most Successful—and Copied—Ideas

If the annals of branding prove one maxim over and over, it’s this: The best ideas often hit when you least expect. Case in point: the kitchen of a Kansas City, Mo., adman named Bob Bernstein. It was sometime in 1975. His agency, Bernstein-Rein, was sitting on a prestigious regional account for McDonald’s, which had…

Infographic: What (and Who) Influences Women to Consider New Products

According to Nielsen, women consume dozens of hours of media a week. Within that consumption come ads, so the research firm also looked at how ads influence women to try new products in a disparate age of brand disloyalty. Data shows women are really looking for proven value, and are likely to be heavily influenced…

For Adweek’s 40th Anniversary, Lee Clow Looks Back on How Advertising Has Grown Up

Thank you, Mr. Bernbach. In the late ’60s and early ’70s, a creative revolution was going on in New York. Agency Doyle Dane Bernbach was dramatically changing the advertising business forever. The revolution was being led by Bill Bernbach, Roy Grace, Helmut Krone, George Lois, Phyllis Robinson, Mary Wells and agency Scali, McCabe, Sloves. They…

4 Decades of Trends, Issues and Players That Have Shaped Marketing and Media as We Know It

On a chilly night in November 1977, Time Inc. veteran Jack Thomas invited his old friend Pen Tudor out to dinner in New York. Thomas had a business venture he wanted to discuss. A Los Angeles-based publisher was looking to sell three regional trade papers aimed at ad executives: Advertising News of New York, Serving…

In the 2010s, Technology Brought Us Closer Together and Threatened to Tear Us Apart

This article is part of a series celebrating our being 40 Years Bold, highlighting four decades–and counting–of Adweek, whose editors look back at notable news, trends and people, and at what could be in store for the next 40 years. If you are a human adult participating in today’s world, I have some bad news…

The 2000s: Most Disruptive Decade Since World War II

This article is part of a series celebrating our being 40 Years Bold, highlighting four decades–and counting–of Adweek, whose editors look back at notable news, trends and people, and at what could be in store for the next 40 years. Our 20s are a transitional time. We leave the confines of our parents’ rule and…

10 Pioneering Women Who Came to Life in the Pages of Adweek

Advertising–perhaps business, period–has historically been a fraternity house and, well, to a great degree it still is. But while women have finally begun getting a well-earned spotlight in recent years, Adweek was on the lookout for female talent from the start. We might not have written about as many influential women as we should have,…