Go Behind the Scenes of Adweek’s Cover Shoot With Alex Morgan

I came to Adweek at the beginning of March, and three days into my new position as photo editor, I worked on my first cover shoot: Alex Morgan. To prepare, I scoured endless Google Images searches of her to see where she had been photographed, how and by whom. There was a common theme: soccer…

How a Bunch of Urban Hipsters Saved Pabst Blue Ribbon

If you’re the sort who suffers for days from old commercial jingles that get stuck in your head, then by all means avoid searching YouTube for the Pabst Blue Ribbon weightlifter spot. Its doubtful premise–that a champion athlete can win first prize, but really just wants a brewski–climaxes in song: “I’ve got a taste for…

Check Out the Best Insider Shots From Adweek in Cannes

Adweek’s events at this year’s International Festival of Creativity in Cannes were made possible by our partners Screen Vision Media, Engine, American Express, Marriott Bonvoy, Roundel, The Trade Desk and Nielsen. Check out the best shots from the event presented by PwC as well as Adweek’s upcoming events if you want in on the action….

Erin Andrews on Her Rapid Rise and Staying at the Top of Her Game

Erin Andrews grew up watching her father report on the local NBC affiliate, a connection that grew even deeper as they watched sports games as she got older. Her so-called love affair with sports continued when she went to college at the University of Florida for telecommunication before landing a gig working with the local…

In a World Where Entertainment Is Easily Accessed, Sincerity and Meaning Are Integral

For decades, entertainment has provided an escape. Appointment viewing and sitting in a theater were oases away from the troubles of the world and daily life. There were clear lines between real life and fiction. In recent years, however, the lines have been blurred substantially, mainly due to the digital era and the prevalence and…

How This Fintech Company Pivoted Its Marketing to Be Where the Cool Kids Are

Snoop Dogg isn’t a stranger to working with brands and releasing odd but lovable ads–or even to working on projects with unlikely partners such as Martha Stewart. But when Klarna, a fintech company that offers consumers a buy-now-pay-later option with more than 1,000 U.S. retailers, rebranded in 2017, Snoop wanted to join (and eventually became…

How Advertising During the Women’s World Cup Helps Embolden a New Generation of Female Athletes

Have you ever imagined a beer brand sponsoring the FIFA Women’s World Cup? Well, wake up: It’s 2019, and it’s happening in your ad break. Today, 30 million girls play soccer around the world. That’s a lot. That equals an entire country of women playing soccer. In communities across the globe, soccer is more than…

Infographic: Why Brands Need to Ramp Up Their Shopping-Tech Offerings

While plenty of shoppers today buy what they need via desktop or mobile, they have high hopes for more innovative shopping technologies over the next five years, according to research from commerce experience provider Elastic Path. Over half of consumers believe voice-based shopping, for example, will be widely offered within the next year, so brands…

The 30 Most Powerful Women in Sports

Athletics are often championed as an excellent way to learn the power of teamwork, dedication, goal setting, pushing your limits and playing through pain. Everybody’s Most Powerful Women in Sports is a shining example of those skills in action. It’s not easy to help the way for future generations, battle gender opportunity and opportunity, sometimes…

OTT Players and Social Platforms Are Cashing In on Live Sports Streaming

With cord-cutting rampant, the big broadcast and cable networks have another problem. Streaming platforms are coming for one of the few remaining types of live programming that audiences still love: live sports. Some of these new deals dating back to 2016 include Twitter and Amazon snagging rights to select NFL games, while Facebook and Yahoo…

Editor’s Letter: No Guts, No Glory

Was anyone really surprised when the raging debate over gender parity tumbled onto the World Cup stage after Team USA’s rout of Thailand? Certainly not its co-captain Alex Morgan, who is among the 28 members of the U.S. women’s national team in an epic legal battle with the U.S. Soccer Federation over pay equity and…

Why U.S. Women’s Soccer Star Alex Morgan Won’t Settle for Anything Less Than Equality

Is there a point at which a preternaturally gifted, finely tuned sports star should step off the gas, like when her team is annihilating an opponent and charging toward a record-toppling win? Alex Morgan, Olympic gold medalist and 2018’s U.S. Soccer Female Player of the Year, doesn’t think so. “Every goal matters,” she told Fox…

20 Women Leaders in Media, Marketing and Advertising on the Ultimate Power Meal

As part of this year’s Women Trailblazers issue, we asked our honorees to pick four iconoclastic women from throughout history who they would invite to a dinner party–and to imagine what the conversation would be like. Several names came up more than once, including Michelle Obama, Rosa Parks, Oprah Winfrey, Ruth Bader Ginsburg and a…

Would You Buy Your Partner a Lab-Grown Diamond Engagement Ring?

When her boyfriend proposed to her in 1999, Anna-Mieke Anderson became the proud owner of a diamond engagement ring. All was bliss until her father asked her where the diamond itself came from. Little did he know his question would alter the course of her life. In researching an answer to her dad’s question, Anderson…

2 of Advertising’s Foremost Female Leaders Discuss Cannes Judging and the Changing Industry

In addition to leading two top agencies, Margaret Johnson, CCO and partner at Goodby Silverstein & Partners, and Leslie Sims, the U.S. CCO for Ogilvy, are both multiple Cannes Lions award winners, and both have Southern roots. Johnson went to the University of North Carolina, Sims attended Clemson, and each is an alum of the…

Ad Tech Spends Big to Hire Yachts at Cannes Lions, but It’s Still a Bargain

Cannes Lions International Festival of Creativity is advertising’s flagship event, with the official attendee numbers suggesting that 16,000 of the great and the good from the industry make the annual pilgrimage to the chic resort. Per travel data firm Adara, U.S. travelers from New York and San Francisco will be some of the most well-represented…

Editor’s Letter: It Takes More Creativity Than Ever for a Brand to Break Through

I was a teenager when celebrities like Tyra Banks, Dennis Rodman and the cast of Friends started posing with milk mustaches in print ads and the tagline “Got Milk?” became a cultural catchphrase. Two decades later, that glossy Goodby Silverstein & Partners campaign is retired, but I still associate milk with greatness. And I didn’t…

Oatly Used Many Strategies to Succeed in the U.S., but a Marketing Department Wasn’t One of Them

As the president of Mattson, a food and beverage consultancy based in Silicon Valley, Barb Stuckey is perennially on the lookout for new brands that consumers can eat or drink. That’s why she vividly recalls a recent trip to Manhattan. Making the rounds of the borough’s independent coffee shops, Stuckey was struck by something new…

JBL, the Legendary Audio Brand That Walloped Woodstock, Is Still Packing a Punch

One afternoon in the summer of 1969, Woodstock promoter Michael Lang took sound engineer Bill Hanley to Max Yasgur’s farm in Bethel, N.Y., to show him the grounds for the concert he was planning. The moment Hanley looked out at 700 acres of grassy hillside, he knew the only way to throw sound that far…

This Deutsch EVP Uses Tech to Solve Problems, Not Just for Tech’s Sake

A well-rounded r?sum? is never a bad thing. With experience in fields ranging from wood furniture to startup incubators to online investment, Deutsch executive vice president and director of technology and innovation Husani Oakley certainly has that–and he’s let his instincts guide him along the way. Oakley was in his fourth year as chief technology…