CBX’s Rick Barrack Doesn’t Just Collect Corvettes—He’s Also a Master Judge

The night before his 16th birthday, Rick Barrack camped out at the DMV in Louisville, Ky., to get his driver’s license first thing in the morning. The eagerness to get behind the wheel of his prized silver-and-red 1979 Chevrolet Camaro didn’t end there–he was pulled over for speeding on the very first drive. “That was…

The Enduring Power of Carhartt Comes From More Than Style

In the summer of 1993, readers of the Los Angeles Times opened their papers to a startling bit of news–and for once it wasn’t about wildfires, mudslides or Michael Jackson. “Work clothes worn by dad and other unhip people are now all the rage among some youths,” ran the headline. And while the story mentioned…

Making People Feel Special Is What Fri Forjindam Does Best

Fri Forjindam knew New York wasn’t for her after experiencing her first blizzard. After her master’s, the Columbia University theater graduate moved to sunny Los Angeles and continued to pursue her acting dreams. To pay the bills, she landed a gig as an executive assistant at Thinkwell Group, the global design and production agency behind…

There’s a Better Way to Do Influencer Trips

As influencer marketing has grown into a multibillion-dollar business, influencer trips have evolved into bigger and more lavish affairs, with brands looking to outdo their rivals. But many consumers are wondering if there’s a ceiling to such extravagance. Criticism hit a high note earlier this year when beauty brand Tarte flew influencers, along with their…

Infographic: Bud Light’s Dylan Mulvaney Backlash, a Year Later

Around this time in 2023, Bud Light started a marketing firestorm when it partnered with transgender influencer Dylan Mulvaney and then seemed to distance itself from the relationship amid backlash. The fallout continues to smolder. Global mentions of Bud Light across social networks such as X, Reddit and Instagram surpassed 800,000 during the week of…

What Creators Really Think About Brand Deals, the Future of Platforms and Creativity

When creator Robyn DelMonte–who shares marketing ideas with her 650,000-plus followers on TikTok–walks into a meeting with a brand, it’s not uncommon that only half of them have TikTok on their phones. “There’s still such a disconnect,” DelMonte said. “Sometimes I get a deck and it boggles my mind.” At ADWEEK’s Creator Roundtable, four top…

How Agencies Use AI to Generate New Business

It used to take days to craft the perfect RFI response–the first of several steps agencies take when competing in notoriously arduous pitch processes. Now, planners at Stagwell agency Gale can do it in 90 minutes, with help from an AI bot that thinks like Brad Simms, the agency’s chief executive. The bot is also…

ADWEEK’s B2B Innovation Awards: Honoring Standout People, Brands and Campaigns in the Growing Space

Business-to-business is, well, big business. (Its name alone contains double the business of B2C.) Consider this: U.S. B2B ecommerce sales are forecast to grow from $1.7 trillion in 2021 to more than $3 trillion by 2027, according to Forrester. And that’s just online. Plenty more hospital equipment and accounting software are sold IRL. ADWEEK’s second…

New Projects, Partnerships and Beginnings: Megan Thee Stallion Is on a Hot Girl Streak

Just minutes into 2024, Megan Thee Stallion already had her first big moment of the new year. Live on ABC from Times Square, Megan delivered her fans (or “thee hotties,” as she calls them) a medley of her hits. And she did it all while dressed as Planet Fitness brand character Mother Fitness, topping off…

The Power and Beauty of Hula Is Her Oasis in the Media World

Sarah Freund is very much in the prime of her career as director of media at Brill Media. But she’s already living the life of a snowbird: summers in her native northern Michigan close to family, and the rest of the year in Hawaii, where she’s taken up the practice of hula dancing. “My parents…

The Gretsch Became an Icon Along With The Beatles

In 1961, an 18-year-old George Harrison opened a copy of the Liverpool Echo and saw an ad for a used electric guitar. It was a 1957 Gretsch Duo Jet–coal black, more chrome than a Cadillac. The seller, a Cunard crewman, wanted 75 pounds. “I rushed right over to see it,” Harrison would recall years later,…

Theoretical Physics Prepared Jonathan Roberts for a Career in Ad Tech

Thanks to his background in theoretical physics, Jonathan Roberts may be one of the few people alive who can credibly claim to understand ad tech. Before joining About.com in 2013, the University of Oxford academic spent more than a decade as a researcher, making dark matter predictions for the Large Hadron Collider at CERN and…

Retail Media’s New Secret Weapon Is Incremental ROAS

Retail media is having a moment. Global spending in the category is expected to hit $140 billion in 2024, per eMarketer. That’s a 22% increase versus 2023, and it’s predicted to jump another 18% to nearly $166 billion in 2025. To give those numbers some context, retail media now makes up roughly one-fifth of global…

Infographic: What the Agency World Looks Like in 2024

For a sector of the economy tasked with persuading consumers to choose one eyeshadow, streaming service or insurance provider over all the others, advertising and PR don’t always look like the general public. More than half of the people employed in the industry are women. Nearly 4 in 5 are white. Agencies and public relations…

Activists Want Brands to Pay for Single-Use Packaging

Many of Americans’ favorite brands–think Oreo, Dove, Tide and Snickers, for example–rely on the availability of cheap, disposable packaging made mostly of plastics. Experts say shifting away from single-use plastic packaging is necessary, but it’ll require systemic, expensive changes to how Americans get their snacks–and most of their groceries, personal care products and cleaning supplies….

Channing Dungey Is ADWEEK’s 2024 TV Executive of the Year

During a year when scripted content became stunted by the Hollywood strikes, Channing Dungey, ADWEEK’s 2024 TV Executive of the Year, just kept making it work. In 2020, Dungey became chairman and CEO of Warner Bros. Television Group, making her one of the premier Black executives leading the charge in the television industry. However, the…

Q&A: Nielsen’s CEO on Rolling With Massive Changes in 2024

The measurement industry is at an inflection point. In 2021, measurement giant Nielsen lost its third-party accreditation from the Media Rating Council after the company admitted to undercounting audiences, which could’ve translated to hundreds of millions of dollars in lost advertising spend. This blew the doors wide open for competitors debuting alternate currencies. Since that…

Why More Publishers Aren’t Transacting on Attention … Yet

The men’s lifestyle publication BroBible would let marketers buy attention-guaranteed ad space in the programmatic open exchange, if only it could. Open web programmatic makes up a majority of the publisher’s ad revenue, and its readers are highly engaged, said founder Brandon Wenerd. It can’t leverage that, though, since attention metrics aren’t biddable on the…

Under CEO Anna Bateson, The Guardian Is Quietly Thriving

Few publishers are quite so distinct as The Guardian. The news organization, originally founded in 1821, is wholly owned by a financial trust, levies a “nagwall” to encourage reader support, refuses to work with oil and gas advertisers, and caters to a global audience distributed equally across three continents. In an industry plagued by risk…

The 2024 Media Hot List: From Health to Sports to Business News

Presenting Adweek’s 2024 Media Hot List blurbs. Check out the full list here. The Guardian Anna Bateson Media Executive of the Year Few publishers are quite so distinct as The Guardian. The news organization, originally founded in 1821, is wholly owned by a financial trust, levies a “nagwall” to encourage reader support, refuses to work…