Fox’s Super Bowl 57 Ad Inventory 95% Sold Out, With Spots Selling For More Than $7 Million

If brands want to see themselves in the Big Game, they better move fast. Two months after Fox wrapped its upfront negotiations, the company revealed that its Super Bowl 57 ad inventory is nearly gone, with 95% of its in-game inventory already sold five months before the event. Fox’s ad sales team sold the majority…

Road to Brandweek: Pepsi Blurs the Lines Between Virtual and Physical Worlds

As brands continue to grapple with where they fit into cryptocurrency-adjacent trends, from non-fungible tokens (NFTs) to the metaverse, PepsiCo CMO Todd Kaplan has worked to make sure the food and beverage giant isn’t left behind by this fast-changing technology. Kaplan has overseen a series of NFT releases called Pepsi Mic Drop that also seek…

Super Bowl 2023 commercial time nearly sold out by Fox

Fox seeks $7 million for some 30-second spots in the Big Game.

It’s never too early… / Hamac Mic Mac?

THE ORIGINAL?
BBV Bank / Retirement Plans – 2001
“Retirement Plans.
If you think about the future”
Click the image to enlarge
Source : Adeevee
Agency : Euro RSCG Sao Paulo (Brazil)
LESS ORIGINAL
Caisse d’Epargne – 2022
“it’s never too early
to prepare for retirement”
Click the image to enlarge
Agency : Altmann + Pacreau (France)

Join Us for a Screening of ‘The Murdochs’

Times subscribers can get a sneak peek of the documentary series on the legacy of the Murdochs, based on New York Times reporting.

The Pop Art Banking Ad Claiming to Save the Cost of 142 Bags of Pasta in Fees

A French bank is using pop art-style imagery in a campaign promoting its lower costs during the growing cost of living crisis, comparing its savings to that of food and petrol as the prices of everyday items increase. Boursorama Banque, which claims to serve over 4 million customers, is an online bank and a subsidiary…

How robotic process automation changes the game for ad agencies

Robotic process automation for advertising (RP4AA) is a boon to agencies dealing with myriad challenges from employee retention to data processing at scale.

How luxury fashion brand Telfar made it to Beyoncé's album—and is shaking up its industry

The Black-owned brand is using clear messaging and an inclusive social strategy to gain popularity.

Stuck in ‘Experimental’: Why Snap’s Growth Bets on AR Look Uncertain

Snap’s tumultuous few weeks may have been a surprise for Wall Street, but not so much for the advertisers making up the bulk of the platform’s revenue. Adweek spoke to five media buyers, none of which said their clients had increased their investment in Snap in 2022. Three said they maintained a minimal investment in…

WhatsApp Debuts First End-to-End Shopping Experience With JioMart in India

WhatsApp teamed up with Jio Platforms in India to roll out the messaging application’s first end-to-end shopping experience with ecommerce company JioMart, a joint venture between Jio Platforms and Reliance Industries. The Meta-owned app said the rollout is part of a strategic partnership between Meta and Jio Platforms to accelerate the digital transformation in India…

Wieden+Kennedy hires Anomaly L.A. CEO to co-lead New York office

Jiah Choi is named W+K NY president, as the agency promotes Scott Dungate to NY chief creative officer.

One Step Closer: Twitter Begins Testing Edit Tweet Feature

The feature Twitter users have been clamoring for pretty much since the platform debuted in July 2006 moved one step closer to reality last week, as the company said it kicked off the process of testing an Edit Tweet function. Edit Tweet is being tested internally for now, with plans to expand access to the…

Watch live Sept. 15: So you want to enter A-List & Creativity Awards?

Ad Age editors answer your burning questions about the 2023 A-List & Creativity Awards.

'Rick and Morty' and Wendy’s reunite for the show’s 6th season

The collaboration features meal combos, a new animated spot, merch, and the return of specialty Coca-Cola flavors.

Here Are the Ads That Won Big at the 2022 Gerety Awards

The Gerety Awards, the only advertising awards program with an all-female jury, has revealed its 2022 winners. Six U.S.-based campaigns received gold this year: Pepsi’s “Better with Pepsi” campaign, NFL’s “Bring Down the House,” Call of Duty’s “Warzone in Paradise,” Chipotle’s “A Future Begins” campaign, the “Rescue Doodles” campaign for Pedigree and “I Will Always…

Amazon’s ‘Lord of the Rings’ draws 25 million viewers in series debut

Amazon said its “Lord of the Rings: The Rings of Power” series drew more than 25 million viewers worldwide on its first day.

‘It’s Not Just a Case of Let’s Move Everything Online’—How Saga Continues Engaging Over-50s

As generations shift and consumer tastes change, so too must brands that focus on a specific age demo. For Saga, the British portfolio business that targets those 50 and older with holidays, insurance and personal finance services, there are always new customers just around the bend. “You have to constantly evolve or you lose relevance,”…

SC Johnson consolidates its global creative account at WPP following review

Ogilvy and VMLY&R Commerce led WPP’s pitch for the consumer products behemoth’s business.

Twitter Developer Labs to Ride Off Into the Sunset Oct. 31

Twitter Developer Labs and all of its remaining endpoints will be no more as of Oct. 31. Staff developer advocate Suhem Parack said in a blog post that the original purpose of Twitter Developer Labs was for the platform to build the next generation of its application-programming interface alongside its developer community, and with Twitter…

Juul reaches $439 million settlement over marketing and sales practices

Under the deal, Juul will refrain from all youth marketing and other tactics.