Review recap: Cadbury, Experian, We Buy Any Car

Campaign’s round-up of advertising and media accounts that are under review by brands

Lider Insurance Insurance: Tsunami


Film
Lider Insurance

We created an original series called Survivors – a documentary series about our fears.

Advertising Agency:Master, Brazil
Creative Director:Felippe Motta
Art Director:Rafael Guth
Copywriter:Lucas Borba
Vp Strategic Planning:Marcelo Romaniewicz
Account Director:Patrik Nader Schulze
Media Buyers:Luciana Gomes, Adriano Freitas, Mariana Gomes e Bruno Marra.
Rtvc:Mayane Milinavicius e Daniela Machado
Film Production: The Youth
Audio Production:Jamute
Approval:Ricardo Xavier, Carlos Guerra, Noé Vaz, Angela Amparo, Jomard Ferreira

Lider Insurance: Survivors


Film
Lider Insurance

We created an original series called Survivors – a documentary series about our fears.

Advertising Agency:Master, Brazil
Creative Director:Felippe Motta
Art Director:Rafael Guth
Copywriter:Lucas Borba
Vp Strategic Planning:Marcelo Romaniewicz
Account Director:Patrik Nader Schulze
Media Buyers:Luciana Gomes, Adriano Freitas, Mariana Gomes e Bruno Marra.
Rtvc:Mayane Milinavicius e Daniela Machado
Film Production: The Youth
Audio Production:Jamute
Approval:Ricardo Xavier, Carlos Guerra, Noé Vaz, Angela Amparo, Jomard Ferreira

Karl Fazer: Unforgettable


Film
Karl Fazer

The Finns are not exactly famous for showing their feelings. No matter what the situation, the world has accustomed to see them calm, cool and collected. The brand new ad of Fazer Blue, Finland’s most loved chocolate, seems to prove THAT all wrong! Far from the usual ad imagery, ‘Love Always’ is a short story full of emotion. In its 85 seconds, it manages to evoke feelings that are not often found in ads, and as result its getting tears out of even the most reserved of Finns. So grab a tissue.

Advertising Agency:SEK, Helsinki, Finland
Creative Director:Lars Busekist
Art Director:Heini Puha
Copywriter:Marjo Taura
Director:Rune Miltton
DoP:Tuomo Virtanen
Production Company:Front Desk

fidh: The law is our weapon

Print
FIDH

The law is our fight. FIDH provides legal support to legal rights defenders fighting against criminal governments and organisations all over the world. 110 cases, 700 victims represented.

Advertising Agency:Saatchi & Saatchi + Duke, New York, USA
Creative Director:Frederic Temin
Art Directors:Philippe Rachel, Nicolas Chauvin
Copywriter:Carl Harborg
Photographer:Bernard SIMONI
Studio retouching:Christophe Huet

Mido: Flower, Silk, Bonacina, Water

Outdoor
Mido

Advertising Agency:LifeCircus, Milan, Italy
Creative Director:Paolo Licci
Photographer:Cesare Medri

P. N. Gadgil and Sons: Elephant, Horse, Parrot

Print
P. N. Gadgil and Sons

Creatives:Zarvan Patel, Prashant Godbole, Vivek Godbole, Shriram Mandale

Tree of Life: Balance

Print
Tree of Life

Balancing the scales is in your hands.

Creative Director:Nika Gujejiani
Copywriter:Lasha Schrüte-Milorava
Art Director:Abesalom Kavelashvili
Retouching:Abesalom Kavelashvili
Photo:Nakanimamasakhlisi Photo LAB
3D Modelin:Irakli Gharibashvili Jr.
Rendering:Irakli Gharibashvili Jr.
Producers:Nini Bukia, Tako Qerashvili
Project Manager:Keto Barabadze

IKEA: Dad, Mom, Boyfriend

Print
IKEA

We created a series of print ads – showcasing on how various IKEA Furniture can replace your personal problem people have been having daily, in an interesting and insightful way. Most Indonesians see furniture as something that just fills the house, but not necessarily as a solution to their problems.

Advertising Agency:iris Jakarta, Indonesia
Creative Director:Albert Chan
Art Director:Wilson Ariyaduta
Copywriter:Adri Zainuddin
Illustrator:Martina Paukova
Producer:Purwono
Account Planning Team:Irvan Permana, Ika Nawang Wulan

Regional publishers call on brands to reject 'blind programmatic' ad-buying

Two dozen regional publishers in the UK have called on national advertisers to reject a “blind programmatic ad-buying” trap that is leading brands being associated with extremist content online.

Naked winds down London office

Naked Communications is closing the shutters on its London office, 17 years after the agency was created.

Anna Jones on why she quit Hearst to co-found AllBright for women entrepreneurs

Former Hearst chief Anna Jones is focusing her efforts on empowering female entrepreneurs.

Evidence-biased marketing: Look for bias – research is rarely innocent of it

Don’t be afraid of bias when poring over your market research results.

Campaign unveils first Brand Exchange forum

Campaign Brand Exchange, a two-day event that matches senior in-house marketers with digital agencies and experts, is now open for registration.

Are agencies polarising into those that create marketing and those that create culture?

Was David Golding right when he wrote in Campaign that the industry was polarising into agencies that make marketing collateral and those that create culture? Here four leading industry figures respond.

Agencies have got their pitch wrong

The needs of advertisers have changed dramatically and media agencies are failing to keep up.

YouTube brings in third-party brand safety reporting

Google’s expanded ad policy now includes a new “dangerous and derogatory” setting that aims to keep more brand advertising away from offensive content.

Five start-ups that shine a light on the future of tech

JWT Intelligence’s Marie Stafford picks out the start-up firms she believes are poster-kids for the era to come.

YouTube to Offer Third-Party Brand Safety Tools Following Revolt by Marketers


Marketers will soon have more options at their disposal when advertising on YouTube, which said that it’s working with third-party brand-safety vendors like DoubleVerify and Integral Ad Science to assure marketers that their budgets won’t wind up paying for ads on violent, offensive or otherwise unsavory content.

YouTube parent Google said it will work with companies that are accredited by the ad industry’s Media Ratings Council for new verification tools, but didn’t provide an exact timeline for when those tools would be available. The full list of approved partners was also not immediately available.

After the rise of fake news sites where marketers were attacked for appearing, companies like DoubleVerify pounced on the opportunity to provide media-agency networks such as GroupM with better brand safety tools. Since press reports of ads supporting terrorist video on YouTube sparked a full-fledged advertiser revolt last month, the focus has shifted. Advertisers including AT&T, Verizon, Pepsi and Procter & Gamble have frozen spending on YouTube because of brand safety concerns.

Continue reading at AdAge.com

Maanvi Kapur : Illustrations

DesiCreative
DesiCreative – Indian Advertising Creative Blog and Community (beta 1.4)

 

Maanvi is a lover of fine art, good design and all things illustration. Fine Art was a part of her life from an early age and she received formal training in painting and sculpture. She’s a Visual Communication graduate from Srishti School of Art, Design and Technology, but that’s on paper.
Her true love lies in illustration, and that means anything from portraits to nature to still life.
She also adores well-made desserts, superhero movies and Leonardo Dicaprio.

Why are you an Illustrator?
I had a fine art background since school. I found illustration early on in college and fell in love with how many diverse ways I could use to express myself through illustration.

Did you attend school for fine art or design?
Yes I attended and graduated from Srishti School of Art Design and Technology in Bangalore.

You have a distinct style of illustration. How long did it take you to develop your style?
I think my style is still in development, and I have always focused on the quality of my work than going for a style.

Were there any particular role models for you when you grew up?
As a child I always watched my grandmum paint huge canvases and she was my first inspiration.
Later on I was inspired by Frida Kahlo and Amrita Shergill’s work. And today, thanks to social media, I’m inspired by new work and new people everyday.

Who was the most influential personality on your career in Illustrations?
I think illustration for me was a combination of personalities that I mentioned above, but also partly from graphic novels (especially my pen and ink work).

What made you decide to become a freelance illustrator? When did you start freelancing? Do you illustrate for advertising?
I started out as a freelancer right after college, but didn’t have the finance or the experience to sustain freelance.
Only after five years of full time work(which includes design and illustration for advertising) I have recently resumed as a freelancer
and been doing so for the past 8 months.

You also do a fair bit of graphic design. Tell us something about your work for brands…
I have been doing graphic design ranging from branding, advertising to print work for brands like Wipro, Himalayan, Diageo
and a few Future Group brands among others.

Are many advertising agencies getting illustrations made these days? Do you work more with agencies or publishers?
I think advertising agencies work based on what the client wants and it can get difficult to push illustration in the mix.
But lately I have found that people are opening up to experimentation with styles of advertising.
I end up working with a mix of both sometimes, and sometimes neither.

Was there any time when you wanted to quit Illustrations?
Nope. Never

Have you considered turning your illustrations into toys?
No, but that would be an amazing opportunity.

Any other Indian Illustrators who you admire?
I have great respect for Orijit Sen’s work and how he has put Indian illustration on the world map.
And I got to work with him which was a brilliant experience.

Do you have any favorite fellow illustrators or resources relating to your fields?
My partner is definitely one of my favourites and not just his work but also because he continuously has a critical eye towards my work,
which makes me see my work from a new perspective at times.

You have such a wide experience as a top working professional. What advice do you have for aspiring creative professionals? Would you advise them to take on Illustration as a career option? Is it paying well enough?
I think any career option is worth it till you’re having fun doing it, and especially being an illustrator you need to love what you do
because it reflects in your work. I think the main thing about money in this field is that people really end up undermining themselves.
I think believing in your work is the most important and then the money will follow. Take my advice because at times I learned the hard way.

Whats your dream project?
I think taking from the last answer, for me the most important is to take every project as a dream project.
Always love what you do and do what you love. (Bit of a cliche, I know)

Mac or PC?
Mac

Who would you like to take out for dinner?
Gustav Klimt

What’s on your iPod?
I don’t have an iPod.

Whats your Twitter Handle?
@maanvikapur (I don’t have much of a handle on it though)

Maanvi Kapur Illustrations

Maanvi Kapur Illustrations

Maanvi Kapur Illustrations

Maanvi Kapur Illustrations

Maanvi Kapur Illustrations

Maanvi Kapur Illustrations Maanvi Kapur Illustrations

Maanvi Kapur Illustrations

Maanvi Kapur Illustrations

Maanvi Kapur Illustrations

 

Maanvi Kapur Illustrations

Maanvi Kapur Illustrations

 

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