Disney loses bid for the rights to stream Indian Premier League cricket matches.

The streaming rights, which sold for nearly $3 billion, went to Viacom18, a joint venture between Paramount and Reliance Industries

Canned Jack & Coke to hit stores as part of Coca-Cola and Brown-Forman deal

The two companies had resisted canning the popular cocktail for years, but are doing it now in response to changing business dynamics.

In Connected TV, Brand Safety Is Still a Goal, Not the Norm

On a spreadsheet with reams of data on a connected TV campaign, a far-right QAnon-linked broadcaster popped up as a media destination for advertisements, when a media buyer–who requested anonymity with Adweek for this interview–was doing routine auditing. The buyer said the client, a global advertiser, would not want to appear on the network, which…

Former John Lewis Marketing Chief Craig Inglis Joins Sage to ‘Eradicate’ the Term B-to-B

Predicting that the growing adoption of technology in business will support the U.K. economy, British accounting and payroll technology company Sage has named Craig Inglis–former marketing boss at department store chain John Lewis–as executive vice president of global brand and integrated marketing. Inglis left John Lewis in 2020 after a much lauded 12 years at…

Lego 90th Anniversary Campaign Activity Celebrates the Role It Plays in People’s Lives

With its mission to “inspire and develop the builders of tomorrow through the power of play,” Lego has released a campaign to celebrate its 90th anniversary–and how it resonates culturally around the world and helps people as they build their own lives. With the anniversary taking place on August 10, the minute-long ‘We Are All…

GroupM Forecasts Ad Spend Growth, Though Less Than Last Year’s, Despite Economic Conditions

Despite perilous economic conditions and geopolitical turmoil like the war in Ukraine, WPP’s GroupM thinks global ad spend will keep growing. Excluding political ad spending, GroupM’s “This Year Next Year” global mid-year forecast expects 8.4% growth in global ad spend this year. The projection is just below its December estimate, which put growth at 9.7%….

FuboTV Rapidly Scales FAST Business With New Trusted Media Brands Channels

FuboTV knows it’s good at live sports, but now it wants to have a bigger role in the red-hot FAST (free, ad-supported streaming TV) market. The sports-centric virtual MVPD is launching four new FAST channels from Reader’s Digest publisher Trusted Media Brands: Fail Army, People Are Awesome and Pet Collective and WeatherSpy. The first three…

The Creator Economy Can Thrive With Audiences That Are Over Traditional Advertising

Consumers often jump at any opportunity to avoid ads. When an ad break disrupts a program in network TV’s carefully curated prime-time schedule, many viewers take that bathroom break or grab a snack from the kitchen, while digital users are increasingly flocking to ad blockers or skipping pre-roll ads the moment the content lets them….

What Execs Want to See and Hear From Cannes Lions’ Return

Over the years, Ascential-owned creative festival Cannes Lions has developed a reputation–perhaps undeservedly–as a party week for mostly senior advertising personnel to catch up, seek out new jobs and neck copious amounts of booze. I did say “perhaps undeservedly” but, with three years since the event last took place in person, this could be a…

James Goldston, Former TV News Chief, Helps the Jan. 6 Committee

James Goldston was a longtime producer at ABC News and then its president for seven years.

See Hard Mtn Dew’s first ad

The soda brand backs its new alcoholic beverage line extension with a campaign called “Freak out Responsibly.”

The top 5 creative campaigns you need to know about now

A cheesy indulgence, Pride innovations and piracy gives way to the truth

Why GroupM is optimistic about the global ad market amid fears of an impending recession

Chinese government’s regulations will slow down the expansion of the global ad market, but pessimistic economic trends cannot diminish the ad industry’s potential.

Publicis Media's inclusion investment fund awards first recipients

AspireTV, Fuse Media and Canela Media among the diverse-owned brands awarded part of the $25 million fund.

What the formula shortage means for baby food marketing

Baby food sales are increasing but brands must tread lightly as experts warn against using it as formula replacement.

How Mother is redefining its business and pitch process around purpose

Under the new ‘make our children proud’ platform, independent global agency Mother will weave purpose into every aspect of the shop, from pitching to the work.

Adweek’s Creative 100: The Most Innovative and Inspiring Individuals of 2022

There is never one singular entity to thank for stellar creativity. From burgeoning agency talent to industry thought leaders, prolific writers to onscreen icons, the art that sustains us is a community-wide accomplishment deserving of emphatic praise. Now in its eighth year, Adweek’s Creative 100 continues its celebration of today’s must-know creative professionals. These are…

Creative 100: Visual Innovators Grabbing the World’s Attention

The budget range with which you can create incredible artistry has never been wider. If you’ve got a phone, a smart idea and the willingness to see it through, the sky’s the limit. On the other extreme, if you’ve got a streaming service deal or a global pantheon of A-list clients, well, that can open…

Creative 100: Innovators Reshaping the Media Landscape

As media formats merge and explode beyond print, digital and Web3, the stage is set for a cast of creators, entrepreneurs and technologists (not to mention song exploders and visionary officers). Check out this year’s media innovators featured on Adweek’s Creative 100 who are defining the next era of media, and no longer limited by…

Creative 100: Branded Content Innovators You Should Know

In a market that vocally craves more authenticity and less cringe-inducing fluff, creating effective content as a brand has never been more challenging. This year’s roster of branded content leaders earned a spot on the 2022 Creative 100 list for their ability to uniquely connect with (and, more notably, grow) their audiences while establishing a…