Equal Pay Day: Trump’s spin doctor revealed

Research shows that Donald Trump speaks at the level of a 4th grader. Due to the pay gap, this is exactly the age women should start working at to make as much money as men do during their lifetime. That’s why mortierbrigade and Equal Pay Day Europe created a video that shows a 9-year-old girl working as Trump’s spin-doctor, prompting his speeches.

Video of Equal Pay Day Europe – Trump’s spin doctor revealed

Heineken: Henry

Heineken: Henry

Heineken: Steph and Britt

Heineken: Steph and Britt

Heineken: Gerrie and Casper

Heineken: Gerrie and Casper

Heineken: Uma

Heineken: Uma

Heineken: Willem and Dory

Heineken: Willem and Dory

Colorado Lottery: Fast track cash

Video of Colorado Lottery: Fast Track Cash

Saga: Business Card

Saga Seaweed accounts for app. 1/4 of the all Japan seaweed production, and it has been # 1 for 13 straight years.
The secret of this deliciousness is the strut farm grown method: using the 6 meters difference of tide levels, which is the unique feature of the Ariake sea.
To let the public know about the brand and the deliciousness of “Saga Seaweed,” which is the largest volume and the best quality in Japan, Saga city launched “Saga Seaweed Business Card Seaweed Project“.
The purpose of the “Saga Seaweed Business Card Seaweed Project” is to communicate its deliciousness clearly. 50 Saga Seaweed Celebrities who love Saga Seaweed will give out edible business cards made of Saga Seaweed, which are cut with the latest laser technology, to 100 non-Saga residents within a month.

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Fallon: How to hack your way into a job as an advertising creative

Fallon: How to hack your way into a job as an advertising creative

The Pareto Principle is a theory named after Italian economist Vilfredo Pareto.
Pareto showed that approximately 80% of the land in Italy was owned by 20% of the population. He developed the theory to show that in almost every area of life, 80% of outputs come from 20% of inputs and 80% of consequences come from 20% of causes.

For example…

80% of the happiness in your life is likely created by 20% of the people in your life.
You probably wear 20% of your clothes 80% of the time.
Or, in homage to Pareto, you might say that 80% of truly great advertising is being created by 20% of agencies.
The split isn’t always 80/20. But a little does often create a lot.
If you’re trying to get into advertising, you can use this to your advantage.

Step one: spend a weekend with your creative partner looking through agency’s websites.
Assuming you have high ambitions, you likely want to work in a top-100 agency. If you’re inmthe UK, a good place to start is Campaign’s School Report. (If you’re buying into this ‘Pareto’ thing, maybe you only want to look at the top 50? Or 25?)
Look through the work. Do you both like it? Do you both Respect it? Does it make you jealous? Does it make you feel like your ideas are embarrassingly weak? Or is it just… nice?

Step two: write a list of the 10% that you thought were killing it. Agencies you’d possibly saw off and eat your own foot to get into.
These are the agencies to focus on, filled with creatives that you really respect, with portfolios that match.
These are the people to build relationships with. Show them that you work hard, fast and can crack a brief – or at least die trying.

Step three: every time you see one of these agencies, make a note of which of your ideas they like/ don’t like. Enter all of this into a spreadsheet.

Vertical column = Agencies.

Horizontal column = campaigns.

Mother loves your idea for Kia = insert Y in that cell.

BBH hates your idea for Aviva = insert N in that cell.

Do this for every book crit, at every agency, every time you re-work your book. Assuming you’re listening to nice people you respect at agencies you respect and you are acting on their advice, you should soon see a trend appearing in your spreadsheet. A nice, but not perfect, line of Y’s. Next, the campaigns that have a ‘Y’ against them for every (or almost every) agency in your top 10%, they go into your book. You should now have before you a book full of campaigns and ideas that every agency in your top 10% likes. I can’t promise you that placements will follow, but they’re much more likely to occur than if you just slavishly keep re-working your book.

The 80/20 of getting a job in advertising is performing on placement.The 80/20 of getting placements is having a strong book…

The 80/20 of having a strong book is extracting gems from agencies and creatives that make you weak at the knees and fill you with big, squishy dreams…

…And the best bit is, no one needs to know that you are doing this.

Mediator: Trump’s Attacks on the Media Are a Call to Action

It’s time for other Republicans to take a stand: The journalism that Mr. Trump and his aides seek to delegitimize today could be the legitimate research they need to use tomorrow.

Disneyland Paris: Eiffel Tower

Disneyland Paris: Eiffel Tower

Disneyland Paris: Cinderella

Disneyland Paris: Cinderella

Disneyland Paris: Galeries Lafayette

Disneyland Paris: Galeries Lafayette

Disneyland Paris: Darroze

Disneyland Paris: Darroze

UN Women: We are all women

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Trump Plans to Skip White House Correspondents’ Association Dinner

The president said on Twitter that he would not attend the April 29 event, which has become a staple of the Washington social calendar.

Disneyland Paris: Beauty and the Beast

Disneyland Paris: Beauty and the Beast

Argentina apresenta: 5 lugares que você deveria visitar se deseja gritar

Campanha do Ministério do Turismo local explora experiências inesquecíveis no país vizinho

> LEIA MAIS: Argentina apresenta: 5 lugares que você deveria visitar se deseja gritar

Ghost Recon: Ruthless

Video of Tom Clancy’s Ghost Recon Wildlands: Ruthless Official TV Spot Director’s Cut

Elle Magazine: Women’s New Year

Video of Women’s New Year