The salutation of “We’re back!” doesn’t have the best track record in American popular culture. It was the line uttered by the evil spirit that grabs poor little Carol Anne in Poltergeist III. Advertising aficionados might recall that “We’re back” was also the slogan originally pitched to Apple in 1997–one that Steve Jobs proclaimed “stupid,”…
(TrendHunter.com) The elago Game Boy MagSafe wallet is a vintage technology inspired accessory for iPhone users to pair with their device as a way to keep essential cards on hand, while also elevating the aesthetic…
This holiday season, Walmart is taking a page from The Hallmark Channel–sort of. While the cable network remains the undisputed champion of the holiday film genre, the mega-retailer is throwing its own hat into the romcom ring. Its new 23-episode series, Add to Heart, aims to connect with shoppers who watch the sweet guilty pleasures…
As the next wave of attention metrics evolves, brands like Domino’s and Expedia Group are going beyond simply measuring attention to using tools to identify new audiences and understand the content and messaging that resonates, ultimately leading to more effective campaigns. Contextual ad-tech firm GumGum, which last year acquired attention-tracking vendor Playground xyz and its…
For myriad personal and complex reasons breastfeeding can be tough or even impossible. That’s why, although the World Health Organization (WHO) recommends exclusive breastfeeding until six months, just 40% of infants are fed this way globally. All moms will know the mantra that “fed is best,” and baby bottles have come a long way since…
Elves certainly don’t belong on shelves in the first Christmas ad from global travel brand TUI. In a bid to reach travelers before the New Year vacation booking frenzy, the advertiser has unveiled a high-energy spot that shows what really happens when Santa Claus flies off to deliver presents on Christmas Eve. The hero ad…
The sports industry is going through transformational changes to meet the needs and expectations of 21st century fans. From leagues and athletes getting closer to culture through music, fashion and gaming tie-ups, to new partnerships designed to drive audience connection, it’s all about engaging with fans beyond the field. However, live sports is facing a…
Last week rapper and cannabis connoisseur Snoop Dogg whipped the internet up into a frenzy with a social media announcement saying he was “giving up smoke.” “Please respect my privacy at this time,” the 17-time Grammy nominee told his 83 million Instagram followers. But, plot twist: the post was later revealed to be part of…
In this week’s episode, Cathy Hackl and guest host Lee Kebler talk about the changes at OpenAI, Roblox’s latest virtual fashion report, what spatial computing is and how a TikTok makeup trend might be just a fad or could be the future. Over the weekend, Sam Altman was fired from OpenAI, and a lot of…
Have you ever had someone complain about you to others, but never actually talk to you about it? It’s frustrating! Similarly, Gen Z feels annoyed when marketers try to appeal to them without actually speaking with them. That’s where JUV Consulting comes in. JUV was founded in 2016 by three close friends, and has since…
Chad “Ochocinco” Johnson was loud and brash when he played in the NFL, someone who made a show of his post-score antics and was definitely hit with a few excessive celebration penalties. As an ex-player, he’s still plenty raucous, shouting his opinions over social media whether you like them or not. Now, Johnson is being…
The first day in a new job can be daunting, and that is no less true for the new urban and regional electric trucks being introduced by commercial vehicle company Scania, according to its new ad. With a series of films that follow one of the trucks through its induction into the company, from its…
Na disputada temporada de festas, O Boticário, em colaboração com a AlmapBBDO, lança uma campanha natalina para destacar importância de uma presença genuína e o valor emocional dos presentes. A produção é da Iconoclast. Porque isso importa: Em um mundo onde a Intimidade Artificial tem impactado as relações humanas, a campanha busca inspirar as pessoas …
Leia O Boticário aborda conceito de “Intimidade Artificial” e convida à conexão genuína em campanha de Natal na íntegra no B9.
The first day in a new job can be daunting, and that is no less true for the new urban and regional electric trucks being introduced by commercial vehicle company Scania, according to its new ad. With a series of films that follow one of the trucks through its induction into the company, from its…
A Natura, em colaboração com a Africa Creative, lançou uma campanha de Natal que desafia os consumidores a repensarem o ato de presentear, estimulando presentes com mais emoção e significado. A produção é da Delicatessen Filmes. Porque isso importa A campanha apresenta um conto de Natal com um boneco de relógio cuco que, inspirado por …
Leia Natal da Natura: campanha convida à reflexão sobre presentes com mais significado na íntegra no B9.
Marketers have a critical role to play in shifting demand toward greener products–so the thinking goes. But it’s becoming apparent that higher-carbon status quo (cow’s milk) isn’t willing to give up market share to plant-based alternatives without a fight. Compounding that, legacy products like cow’s milk often have deeper pockets and a more well-established lobbying…
LISBON, Portugal — Juan Pablo Ortega, co-founder of global payment management company Yuno, joined Adweek on Web Summit’s Startup University stage to talk about how he turned Rappi, the food delivery company he founded, into a so-called unicorn startup that’s captured a larger market in Mexico than Uber Eats. Ortega plans to replicate the success…
The social publisher The News Movement is on pace to generate a seven-figure revenue after launching in the U.S. a year ago, according to cofounder and president Ramin Beheshti. While other media companies have increasingly sought to cultivate direct relationships with their readers, The News Movement has moved in the opposite direction, building its business…
Ahead of a presidential election in January, Taiwanese fact checkers and watchdogs say they are ready for Beijing. But they are still worried.
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