Abusers of Consumer Data Will Be Punished

Full disclosure: I was the founding CTO of I-Behavior, which is a cooperative database made of 190 million individuals with over 10 billion SKU-level transaction data, sourced from more than 2,400 contributing members. Armed with powerful predictive engines, it has served countless marketers in their prospecting efforts. Simply, the database was designed to find prospects…

Tide enlists NFL stars to help them wash fans' lucky jerseys

Las Vegas Raiders wideout Davante Adams is among those featured in a new TV and social media campaign for Tide.

Irish Betting Site Spoofs Bridgerton to Promote Bingo Platform

Modern period dramas aren’t all about tight bodices and gentle tea parties, as Irish betting site Paddy Power shows in its latest campaign, a spoof on the Netflix series Bridgerton. To promote its free daily bingo offering, the mischievous brand is presenting a 30-second TV campaign called “Bingoton: Drama With Balls.” The film transports viewers…

Citizens Bank Avoids Looking Like a Tourist as It Arrives in New York

“There are days when you wake up and New York City gives you the best kiss of your life, and other days you wake up and New York kicks you in the face.” This brutal (yet accurate) assessment comes from an anonymous New Yorker in The Living Portrait of NYC, a different kind of tribute…

TBWAWorldwide acquires innovation agency dotdotdash

Dotdotdash has worked with the Omnicom agency on projects for Adidas and McDonald’s.

Why brands are taking livestream shopping off Facebook and TikTok

Livestream shopping and shoppable ad efforts from the likes of TikTok and Meta, among others, don’t appear to be taking off.

Dentsu Names Retail Veteran Karin Zimmermann as CEO For Germany and DACH

Agency network Dentsu has named Madeleine Fashion Group’s chief executive Karin Zimmermann as its new CEO for the German and DACH (Germany, Austria and Switzerland) markets, succeeding Ulrike Handel who left Dentsu International. Zimmermann, who will take on the role from January 2023, will join the EMEA Executive Team as well as the Board of…

TBWAWorldwide acquires innovation agency dodotdash

Dotdotdash has worked with the Omnicom agency on projects for Adidas and McDonald’s.

Why brands need to embrace discomfort and lead the difficult conversations amid social, cultural and economic inequity

We need more and different perspectives engaged in shaping our world.

Glitz Paris, a New Tell-All About the Fashion Industry

The newsletter Glitz Paris is turning an investigative lens on fashion.

M&M’s Introduces a New Mascot All About Inclusivity

Earlier this year, M&M’s updated its cast of candy characters to better fit with the times. The brand stopped using the prefixes “Mr.” and “Ms.” to place more focus on the mascots’ unique traits, instead of their gender. Green traded in knee-high boots for casual sneakers. Brown transitioned from high stilettos to low block heels….

M&M’s debuts first new character in a decade—and it's purple

Purple launches with a music video for her signature song “I’m Just Gonna Be Me.”

Save Soil by Madison BMB

Soil and land are finite resources. While most other resources get replenished from time to time, the amount of soil in the world is only seeing a rapid decline. At this rate we are staring at famines and hectares of land turning into deserts in a not so distant future. But how do we make the world aware of this uncomfortable reality?

Approach:
An uncomfortable reality needs uncomfortable truths to be called out for it to be noticed. We have used provocation as an approach to ruffle the readers and make them aware of the grave reality.

Senior Creative Director (Copy): Rohan Joseph
Senior Creative Director (Art): Vallabh Yeolekar
CCO and CEO: Raj Nair

Save The Soil
Save The Soil

The Speed of Culture: How Creativity Drives Marketing Execution

Mailchimp’s mission and vision is to empower the underdog, which requires some unconventional thinking. In the latest episode of The Speed of Culture podcast, Intuit Mailchimp CMO Michelle Taite joins Suzy founder and CEO Matt Britton to discuss what makes Intuit MailChimp unique, how to create a fantastic brand experience, and how to build an…

AMC+ Launches Brand Refresh, Hires Known as Agency of Record

AMC Networks tapped media company Known as its agency of record for all its networks and streaming services. That includes a brand refresh of the company’s streaming service, AMC+. While the logo stays the same, the streamer has a new tagline: above and beyond. “I came in basically four months ago, and one of the…

Meta Adds Features to Call Ads on Messenger

Meta detailed several updates to its Call Ads for Messenger, which enable brands to instantly connect with customers via a Call Now button in their ads on the platform. The company said in a blog post that it is testing a feature that lets businesses give customers the option to request a callback if their…

‘Vegetarian Vampire’ Toby Helps Heinz Promote Tomato Blood Ketchup

A vegetarian vampire? One will introduce himself during the premiere of Interview With the Vampire on AMC Oct. 2, as well as on Fandom, Instagram, Reddit, TikTok, Twitch, Twitter and YouTube. Heinz teamed up with “280 year-old vegetarian vampire, influencer and Tomato Blood activist” Toby, portrayed by viral TikTok star E.J. Marcus, on a “public-service-announcement…

Brave Commerce Podcast: Developing a Holistic Brand Experience

In this week’s episode of Brave Commerce, Kalen Thornton, chief marketing officer of Gatorade at PepsiCo, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss marketing and product innovation. Thornton begins by explaining his atypical career, being a professional athlete and finance professional, and then applying those skills to his current work in marketing. As…

Buy-In Is Key to Leading Through Transformation

The challenge At Shutterstock, we faced the classic innovator’s dilemma: How to evolve the business for the future when we already have something that works. What I learned in the years working in management at other tech startups, before joining the company this spring, was the necessity of fine-tuning the pace and integration of transformation….

Meta blocks 'inauthentic' pages and groups from Russia and China

Meta Platforms Inc. has blocked thousands of “inauthentic” accounts, pages and groups from Facebook and Instagram that originated in Russia.