Print ads in Swedish newspapers welcomes Eden Golan to Malmö Eurovision

Ilon Specht, Who Empowered Women With ‘I’m Worth It’ Ad, Dies at 81

She came up with the feminist campaign, for a hair color product, when challenging the notions of men at her ad agency.

Hollywood A-Listers Pitched Brands This Week at Michael Sugar’s Way Upfronts

This week, A-list Hollywood talent including Mark Wahlberg, Scarlett Johansson and John Legend, pitched marketers on their creative projects at the Way Upfronts, ADWEEK has learned from a source familiar with the first-of-it’s-kind event. The virtual upfront is Oscar-winning producer Michael Sugar’s brainchild and debuted on Tuesday and Wednesday. Sugar, alongside his partner, Matt Rotondo…

How Marketers Use Attention Measurement in CTV Strategies

As the worlds of digital trading and connected TV converge, some buyers and adtech firms are using attention metrics, already being adopted by digital publishers, to justify CTV pricing and judge ongoing campaign performance. As the recent NewFronts showed, there’s an appetite for this newer measurement. Using attention metrics in CTV is still nascent, and…

Following a Year of Hollywood Strikes, NBC’s Fall Lineup Is All About ‘Stability’

Live from New York… it’s Sunday night? Saturday Night Live is celebrating the big 5-0 in 2025, and NBC is marking the occasion with a weekend-long celebration culminating in a three-hour special that’s airing on February 16 from 8-11 p.m. ET. Flip ahead in the calendar, and you’ll see that’s a Sunday, not a Saturday….

Brave Commerce: Balancing Flavor and Health in Canned Drinks

In this episode of Brave Commerce, Ben Goodwin, co-founder, CEO and formulator of Olipop, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights into the challenges and strategies involved in creating products that bring both enjoyment and health benefits to consumers. As the conversation begins, Ben shares his early experiences consuming a standard American…

Christie’s Website Is Brought Down by Hackers Days Before $840 Million Auctions

The auctioneer’s website was taken offline on Thursday evening and remained down on Friday, days before its spring auctions were set to begin.

ADWEEK’s Audio Awards 2024 Jury Revealed, Including WPP, We Are Social and talkSPORT Execs

ADWEEK’s Audio Awards 2024 will be judged by an expert panel from firms including WPP, talkSPORT and The Telegraph, with experience across Amazon Music, Kraft Heinz, Universal Music and much more. Our call for entries closed May 9, and judging will open for our jurors, who will be assessing the top pods across some 23…

How Creator Agencies Prepare for a ‘Deepfake Summer’

Artificial intelligence influencers offer a cost-effective, continuous presence on social media, and save time for brands running user-generated content campaigns. However, the rise of synthetic influencers has sparked concern among human influencers, who fear that these digital competitors will erode their income from brands. The spotlight on deepfakes featuring real-life influencer Ariel Marie promoting GetDirty…

Travel Ad Debunks Cold War Cliches in Pitch-Perfect Satire

The neighborhoods are dusty and desolate, the weather is foul and the inhabitants are sketchy at best–dupe sales, public urination and violent thuggery are common. The cuisine, if it can be called that, comes mostly pickled in giant jars of mystery juice. Is this really a travel ad, a category known for its glossy, picturesque,…

Nubank celebra marca de 100 milhões de clientes com campanha na Sphere, em Las Vegas

var HYVOR_TALK_WEBSITE = 10957;

nubank-sphere

O Nubank alcançou um marco de 100 milhões de clientes ativos em seus mercados operacionais no Brasil, México e Colômbia. A conquista coloca a fintech como a primeira do setor a atingir tal número fora da Ásia, destacando o crescimento contínuo da plataforma. ? Sphere: Para celebrar o feito, o Nubank lançou a campanha “Você …

Leia Nubank celebra marca de 100 milhões de clientes com campanha na Sphere, em Las Vegas na íntegra no B9.

Want a Leg Up in the Ad Industry? Start in the Restaurant Business 

Growing up, I had little to no idea what I wanted to do when I got older. What I did know from a very young age, however, was that I needed to make money to buy the things I wanted that my parents couldn’t afford. That led me to my first job in the restaurant…

9 Winning Insights From ADWEEK’s Brand Play Sports Marketing Summit

The sports marketing landscape in 2024 is laden with opportunity for those willing to adjust their game plan. At the first ADWEEK Brand Play Sports Marketing Summit, held at the National Basketball Players Association (NBPA) in New York, marketers saw how technology not only personalized the gameday experience for leagues, but helped them tell their…

What to Expect From WBD’s Upfront, According to Ad Sales Boss Jon Steinlauf

Warner Bros. Discovery will address marketers next Wednesday at its TV upfront presentation in Madison Square Garden, where ad buyers will be eager to hear the latest offerings coming to Max and developments in its sports portfolio. According to Jon Steinlauf, chief U.S. advertising sales officer at WBD, the company will address both of those…

What to Expect From WBD’s Upfront, According to Ad Sales Boss Jon Steinlauf

Warner Bros. Discovery will address marketers next Wednesday at its TV upfront presentation in Madison Square Garden, where ad buyers will be eager to hear the latest offerings coming to Max and developments in its sports portfolio. According to Jon Steinlauf, chief U.S. advertising sales officer at WBD, the company will address both of those…

Festival of Lights by TBWA

CEO: Govind Pandey
Chief Creative Experience Officer: Russell Barrett
Executive Director: Namrata Nandan
Account Director: Jovetta Monteiro
Social Media Executive: Vasanth Kumar
Senior Brand Strategist: Shimona Mohan
Creative Directors: Vinay Saya, Shalini Singh
Art Director: Vinay Saya
Copywriter: Shalini Singh
Photographer/Illustrator/Typographer: Vinay Saya

Presenting Linen Club’s ‘Festival of Light’ – a celebration of linen fashion that is heavy on festivities, and light on the planet.

An attempt to redefine the occasion, the campaign was aided by the brand’s unwavering focus on sustainability.

Taking from the nostalgia of growing up in India, these designs were inspired by the festive packaging of traditional sweets, local fireworks and other symbols associated with Diwali. The message? This simple: celebrate the ‘Festival of Light’ by keeping it light on the planet.

Festival of Lights by TBWA

CEO: Govind Pandey
Chief Creative Experience Officer: Russell Barrett
Executive Director: Namrata Nandan
Account Director: Jovetta Monteiro
Social Media Executive: Vasanth Kumar
Senior Brand Strategist: Shimona Mohan
Creative Directors: Vinay Saya, Shalini Singh
Art Director: Vinay Saya
Copywriter: Shalini Singh
Photographer/Illustrator/Typographer: Vinay Saya

Presenting Linen Club’s ‘Festival of Light’ – a celebration of linen fashion that is heavy on festivities, and light on the planet.

An attempt to redefine the occasion, the campaign was aided by the brand’s unwavering focus on sustainability.

Taking from the nostalgia of growing up in India, these designs were inspired by the festive packaging of traditional sweets, local fireworks and other symbols associated with Diwali. The message? This simple: celebrate the ‘Festival of Light’ by keeping it light on the planet.

Apple apologizes for iPad ‘Crush’ ad

Bernard Pivot, Host of Influential French TV Show on Books, Dies at 89

For 15 years, French viewers watched Mr. Pivot on his weekly show, “Apostrophes,” to decide what to read next.

Breaking Storytelling Boundaries With Crunchyroll

In this episode of The Speed of Culture, host Matt Britton sits down with Gita Rebbapragada, chief operating officer of animation streaming service Crunchyroll. Rebbapragada shares insights on how anime differentiates itself with storytelling that pushes traditional boundaries, the evolving landscape of content creation and Crunchyroll’s strategic role within Sony Pictures Entertainment’s ecosystem. Anime, a…