Jun
03
Advertising on Social Media Bumps Up Against Free Speech
Posted in: UncategorizedSocial media sites are trying to determine what sort of control they have over user-generated content, particularly when it affects advertising.
     |
Apr
26
Advertising: Mountain Dew to Introduce a Sponsored Web Site
Posted in: UncategorizedPepsiCo and Complex Media are collaborating to produce a Web site that will focus on subjects like fashion, music and sports for a young male audience.
| |
Apr
19
Dove Ad on Women’s Self-Image Creates an Online Sensation
Posted in: UncategorizedA video focusing on Dove’s findings that only 4 percent of women consider themselves beautiful has been viewed more than seven million times on YouTube.
| |
Apr
05
Advertising: Nationwide Insurance Teams Up With ‘Mad Men’
Posted in: UncategorizedThe insurance company made a deal with AMC to sponsor the entire sixth season of the series.
Mar
26
Advertising: Gillette Promotes a New Shaver Using QR Codes
Posted in: UncategorizedGillette is promoting a new shaving tool for a man’s beard, chest and back by having women express their varying opinions about how much hair a man should have.
Mar
10
Advertising: Degree Deodorant Introduces Unisex Ad Campaign
Posted in: UncategorizedEight years after dividing into Degree Men and Degree Women, the Degree brand of deodorant is advertising its products under one creative umbrella.
Mar
08
Media Decoder Blog: The Breakfast Meeting: New Ways to Swap E-Content and Time Warner’s Spinoff Trend
Posted in: UncategorizedApple and Amazon are trying to make it possible for Web consumers to swap content on a grand scale, Time Warner’s spinoff of Time Inc. is the latest evidence of a strategy of divestment, and Facebook’s redesign strategy is already popular with advertisers.
Mar
08
Advertising: Vaseline Adds a Body Lotion Spray to Its Line
Posted in: UncategorizedVaseline is introducing a line of moisturizing body lotion sprays that it claims go on easily and do not mark clothing.
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.