Did you know that nearly 314 species are on the brink of extinction today? This is not the centennial celebration that fans of biodiversity and the 100-year old Migratory Bird Act wanted. When Looney Advertising in Montclair, New Jersey learned that more than half of the birds in North America are at serious risk due […]
The post Birds Are Way Cool—Let’s Save Them appeared first on Adpulp.
Just 11% of Sears sales come from e-commerce. No surprise there. Smart retailers know that TV advertising drives interest and newspaper circulars drive traffic. According to The Wall Street Journal, Sears Holdings Chief Executive Edward Lampert is on another page. He champions the use of digital marketing over traditional TV and print advertising, arguing that […]
The post Sears Is On The Wrong Screen appeared first on Adpulp.
Facts. The American public is increasingly resistant to them. This sad state of affairs make governing impossible, and selling next to impossible. The offer: Centurylink Price for Life is real. Your internet rate won’t change as long as you keep your CenturyLink Price for Life plan. Pay the same monthly rate year after year. The […]
The post “Price for Life” from Centurylink Is Real appeared first on Adpulp.
GEICO is a heavy advertiser. The Berkshire-Hathaway owned insurance company drops a lot of money into the TV advertising bucket every year because they see a return on investment. That’s the way of Warren. Thankfully, GEICO’s ad agency, The Martin Agency in Richmond, VA continues to find new and different ways to pitch and amuse […]
The post How To Promote Price Over and Over Without Missing A Beat appeared first on Adpulp.
Tennessee Titans star (and former Oregon Ducks star) Marcus Mariota might take chances on the football field, but when it comes to managing his money, he avoids Hail Marys. In this new spot for First Hawaiian Bank, conceived by Honolulu agency MVNP and directed by Accomplice Media’s Stephen Pearson, the Hawaii native and his personal […]
The post Marcus Mariota Is On The Money appeared first on Adpulp.
“What has our government become?” asks billionaire environmental activist and former hedge fund manager, Tom Steyer. Great question. Styer makes a case for Impeachment with the following truth: “Today people in Congress and his own administration know this president is a clear and present danger who is mentally unstable and armed with nuclear weapons. And […]
The post IMPEACH DON WITHOUT DELAY appeared first on Adpulp.
At Wal-Mart, you save money and live better. At Stein Mart, saving is a beautiful thing. You can sense the difference well before the sliding doors open. To compliment the brand’s new TV spot, Stein Mart launched a four-city mobile fitting tour in Charlotte, NC on Oct. 7 featuring a custom-wrapped Airstream trailer equipped for […]
The post Runway? Hallway? Does It Really Matter When You’re Saving Hundreds of Dollars? appeared first on Adpulp.
Today is an historic day in the National Football League. In addition to today’s slate of games, there’s a media game being played by Don Trump. It’s another game he can never win. On Friday, the President of the United States—in an effort to stir up more racial and class hatred—called NFL players who take […]
The post Sunday Showcase: Don Trump Versus The NFL appeared first on Adpulp.
Dignity Health is the fifth largest health system in the nation and the largest hospital provider in California. The healthcare brand may also be one of the most compassionate in the land. Given the emotional turmoil saturating our media today, it’s a pleasant relief to be reminded that people are caring individuals and capable of […]
The post “Hello Humankindness” Campaign Is Just What The Doctor Ordered appeared first on Adpulp.
In a new ad for Wienerschnitzel, A Common Thread director Eli Green enlists a slightly unhinged German techno band to introduce the brand’s latest offering, Chicken Schnitzel Sandwiches. Conceived by California agency Amusement Park, Schnitzelbration features a group of black-clad musicians strutting their stuff on stage while singing the praises of schnitzel in faux German. […]
The post Hot Diggity, Der Wienerschnitzel appeared first on Adpulp.
Booking.com offers an easy escape from the insanity of your job. I notice the Kindergarten teacher spot every time it airs on TV—because of how annoying it is to see a teacher with no control in her classroom. According to Agency Spy, this is Deutsch’s first work for the travel brand. It seems to me […]
The post Work-Related Stress Diverted At Booking.com appeared first on AdPulp.
Paul Burke, a freelance copywriter and novelist, thinks advertising is no longer funny. He knows what of he speaks, and he knows why. “A client erring on the side of caution is like a pope erring on the side of Catholicism,” he argues in Campaign. In other words, you need to take substantial risks to […]
The post What Are You Laughing At? appeared first on AdPulp.
Are you “watching TV” when you’re streaming your favorite episodic content? Does it matter what we call the screen or box where content is consumed? According to a new study from Hulu and Tremor Video, a provider of software for video ad effectiveness, 84 percent of adults aged 14-50 equate “watching TV” with devices such […]
The post Thanks To Gen Z, TV Breaks Out of Its Box appeared first on AdPulp.
Fallon is a legendary advertising agency, and one of the pillars of the Minneapolis market. Fallon picked up Arby’s a few years ago and has helped the brand find its unique baritone voice. There is a keen sense of humor in play here; yet, this is no-nonsense product advertising. In other words, there’s something for […]
The post Arby’s: We Have The Meats appeared first on AdPulp.
I am excited to see Elizabeth Moss of Mad Men star in The Handmaid’s Tale, a new production which premieres on Hulu on April 26. The brilliant 1985 novel by Canadian writer Margaret Atwood could not be more timely. The story is set in a dystopia dominated by right-wing religious tyranny and environmental devastation where […]
The post The Handmaid’s Tale: A Hulu Original appeared first on AdPulp.
Hyatt is a leading hospitality brand the world over. Therefore, inclusion is a core brand value and it shows. According to Campaign, MullenLowe’s new anthem is the hotel chain’s first TV spot in a decade. The commercial makes its TV debut tonight during the 89th Academy Awards. Grammy-nominated singer Andra Day provides the soundtrack, a […]
The post Love, Sweet Love appeared first on AdPulp.
In a play for new customers, The Uncola is mixing it up with Sir Mix-a-Lot and 2 Chainz. The Dr. Pepper-owned brand is also making a strong play to be the mixer of choice for fans of adult beverages. It’s an interesting twist to take a back seat to spirits, and one that could pay […]
The post The Richards Group Keeps 7UP In the Mix appeared first on AdPulp.
On Tuesday, millions of California voters will put a cap on the 2016 primary season. The Golden State’s total voter registration now stands at 17,915,053. That’s the largest number ever registered heading into a primary election. According to Los Angeles Times, California’s voter rolls grew by almost 650,000 in the final six weeks of registration. […]
The post Multi-Cultural California Ready To Weigh In appeared first on AdPulp.
Do you feel that people around you are polite, but in a weirdly dismissive way? It’s okay, we all do. I don’t know that viewers of this campaign will trust Citi to say what they mean, and do what they say. Nevertheless, I do like the campaign as it taps the right vein, connecting basic […]
The post Americans Have Lost Their Voice; Citi Exploits Said Weakness for Financial Gain appeared first on AdPulp.
Droga5 and Clearasil found a new way to talk to teens. This is from YouTube: Teens, would an uplifting video be a good way to tell you how fast our products work? We made one. For you. Because we heard you like these. We hope you like this one. Let us know if you do! […]
The post Clearasil May Not Know Teens, But It Knows When To Trust Its Ad Agency appeared first on AdPulp.
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