Hasta La Creative!

IFC is changing … sort of.

"It's a refresh," says Kevin Vitale, marketing vp of creative and brand strategy. "It's more of a face-lift."

As part of that face-lift, the cable channel is changing its logo (its new image is "a stamp") and, as of last year, Independent Film Channel is no more—just three letters "that don't stand for anything but mean so much," Vitale jokes.

Still, film is a major part of the company's DNA, and so it's also making channel-approporiate trailers for quite a few of its most popular offerings.

Among the gags: an Alien/Aliens marathon for Mother's Day; jokey content warnings that let the viewer know what he or she is in for (which is good, because IFC shows its movies uncut); and plenty of other fine-print jokes.

Vitale calls the large-font text "the hero" and the little joke above it "the sidekick," and there are plenty of both throughout the campaign. If it seems overthought, please note that it's pretty funny.

It's important for IFC to have clear and clean brand imagery on its originals—and you'll see funny posters of Marc Maron (from Maron) and Reggie Watts and Scott Aukerman (from Comedy Bang! Bang!) over the course of the year—but comedy and movie networks alike must get used to sharing material and talent. Thus, little designations like "staff favorite" and "rewatch" make broadcasts of films like The Big Lebowski and Napoleon Dynamite something a little more than repeats.

Type in any title, and broadcast times and on-demand viewing options will pop up, allowing viewers to turn on a television at the appointed time or click a button and watch immediately.

Companies try to reach multitasking television watchers through their smartphones, tablets and laptops with Twitter and Facebook posts that are relevant to popular programs.

What if new episodes of “Seinfeld” were still on television? This haunts Jason Richards, the hyperactive mind behind the Twitter account @Seinfeld2000.

The inventive chefs over at PornBurger have created another masterpiece: the Kaleesi, a slightly misspelled homage to Game of Thrones dragon mother Daenerys Targaryen.

Known as Khaleesi to her Dothraki followers in the HBO series based on George R.R. Martin's A Song of Ice and Fire novels, Daenerys famously had to eat an entire raw horse heart without vomiting, which might explain why the patty on this culinary beast is made from dinosaur kale formed into a patty and rubbed in the Ethiopian spice mix berbere.

Other ingredients include shiitake mushroom "bacon," beet gratin, Red Dragon cheese, heirloom tomato and sumac aioli. It may not have any meat, but now I'm hungry enough to eat a horse. Uh, hold the heart, though.

Via Design Taxi.

Once you're done binging on Orange Is the New Black and Scandal, browsing Netflix can start to feel like rummaging through the discount DVD bin at Target. But now there's an easier way to cut through the clutter.

If you feel like you've already seen all the good stuff (and all of the slightly above mediocre stuff), you might want to try Netflix Roulette.

Developer Andrew Sampson created the API-driven website to help you find new movies and shows based on your own criteria. You can filter by genre, rating, director, actor or keyword, then just hit "spin." The app displays a show or a movie for you to watch, and if you don't like it, you can spin again.

Sampson's reportedly been contacted by a recruiter at Netflix, and he's been featured by news outlets including The Huffington Post and Time, so maybe this side project will turn into something quite a bit bigger. Don't listen to Wesley Snipes. Always bet on red!

Syfy tells Adweek exclusively that it has green-lit a third movie in its increasingly silly Sharknado franchise before even airing the second one (official title: The Second One).

The first flick cost the network a scant $250,000, a cost repaid in social chatter and fan love. Now the network has committed to a third film to be set in a yet-to-be-determined city, presumably with the rest of the principal cast from Sharknado and Sharknado 2: The Second One, provided no airborne carnivorous fish spend their last moments on Earth munching on Tara Reid or Ian Ziering between now and then.

So here, without further ado, are five pitches we feel Syfy should consider while the network tries to figure out how next to fling a funnel cloudful of surprised apex predators teeth-first into the public imagination.

Oh, and for the record, Sharkando 2 premieres Wednesday, July 30, just after San Diego Comic Con. Sharknado 3 is slated to air in summer 2015.

3harknado

Starring Nathan Fillion, Portia de Rossi, Alison Brie and Joel Hodgson, the third Sharknado tears apart San Diego during the reunion of cult classic TV series SpaceShark 2025. During a panel Q&A with fans, the down-on-their-luck cast is rent asunder by the very monsters their fictional characters used to battle. Will they learn who engineered this catastrophe? And when they do, will the answer shock them?

Sharknado 3: Sharksplode!

Executive produced by Michael Bay with 35 percent new footage, the world really has a mess on its hands when a waterspout hits a once-in-a-lifetime … uh, thrice-in-a-lifetime … school of sharks—and then a mid-Atlantic oil rig! Now filled with flammable light sweet crude, the angry and frightened fish burst into waterproof flames on impact with the ground. Our only hope may be the brave men and women of the Navy's elite SHaRK unit, who must place themselves in harm's way between hundreds of sharksplosions… and Big Ben.

Wes Anderson's Splendid Third Sharknado

Directed by Wes Anderson from a screenplay co-written with Roman Coppola, Daniel Day-Lewis and Jeff Goldblum star as romantic rivals Commander Jonas Welk and Chef Brent Klein, respectively the captain and the cook of a six-story-tall, 700-foot-long airliner nearing the end of its six-year mission to explore cirrus cloud formations. Tensions run high during the biweekly midair refuelings, though discomfort is offset somewhat by the opulent ballrooms and smoking lounges aboard the jet. When a probe disturbs a nest of rare flying sharks atop the highest mountain in the world, the two men must put aside their differences—and their shared adoration of the first mate (Tilda Swinton)—to rescue the frightened creatures from a dizzying plummet to their demise. Meanwhile, Commander Welk comes to terms with the death of his sister.

Sharknado 3: Shark Fu

An action-packed anime set in the coastal Japanese city of Yokohama in the year 3015, this six-part miniseries follows five cyborg warriors unfairly expelled from the city for dishonoring their jetpack clan, though the fault actually lies with the duplicitous chieftan of an enemy gang of motorcycle-riding scalp-hunters. When the biker gang leader's rash actions trigger a waterspout over the radioactive-shark-infested Uraga Channel, our heroes must regain their honor by developing an entirely new form of airborne martial arts combat before the storm full of sharks tears through Yokohama … on its way to Tokyo.

Sharknado 3: POV

A happy-go-lucky shark, minding its own business off the Great Barrier Reef, is unceremoniously flung into the sky by a storm that propels it toward Queensland, Australia. Though the shark struggles to breathe in the sparse water of the storm, it manages to cling to life by bravely eating as many nourishing tourists as possible. But as the storm makes landfall, our hero begins to worry: will it be able to kill the wicked human leader and avoid the horrifying array of grenades, chainsaws and guns wielded by the human minions? And if so, how will it get back home?

Syfy, please select one or more of the above and make the check out to Adweek.

Mr. Ferguson, who was not chosen to succeed David Letterman on the “Late Show,” said he would step down as the host of the network’s 12:35 a.m. offering.

The television and digital movie channel Epix plans to surround the documentary about the candid director with several of his works.

Mr. Meyers will be the fourth host of “Late Night” on NBC to emcee the awards program.