Audi and Airbnb Offer Up a Crazy House in Death Valley, and a Great Ad to Go With It

If you fancy hanging out in the sizzling-hot middle of nowhere, with an endless expanse of sand all around and the occasional scorpion scuttling by for distraction, Audi’s got the promotion for you.

As part of its Emmy Awards sponsorship, the auto brand and Airbnb will offer fans the chance to book three-day getaways at the luxury Rondolino Residence in Death Valley, Nevada. The place is so isolated, it has no actual address—just coordinates on a map.

Guests get to drive a 2017 Audi R8 during their stay, which also includes chauffeur service from the airport, meals prepared by a personal chef and, according to press materials, “evening entertainment/activities.” (Scorpion races, perhaps?)

To tout the promo, Venables Bell & Partners created the fun spot below—it almost feels like a Supwer Bowl ad—which is running online and will also air during ABC’s Emmys telecast on Sunday.

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TBWA Ads for Gatorade and Nissan Are Among 6 Emmy Nominees for Best Commercial

A year after TBWAMedia Arts Lab walked away with the 2014 Emmy Award for Best Commercial (for the Apple spot “Misunderstood”), TBWAChiatDay has placed two spots among the 2015 nominees for the awards.

The Los Angeles agency’s “Made In NY” ad for Gatorade and “With Dad” ad for Nissan are among the six nominees this year. The Gatorade spot is undeniably magnificent, having already won the Grand Clio Sports Award as well as a gold Lion in Cannes. We were less enamored of the Nissan spot—in fact, it was among our least favorite ads of the Super Bowl.

The other four nominees: Snickers’ “Brady Bunch” by BBDO New York; Adobe’s “Dream On” by Goodby, Silverstein & Partners; Always “Like a Girl” by Leo Burnett; and Budweiser’s “Lost Dog” by Anomaly.

Notably absent from the list is Wieden + Kennedy, which had a stranglehold on Emmy Awards until recently. W+K had Nike spots nominated in each of the past two years (“Jogger” and “Possibilities”). And before that, it won four Emmys in a row—for Procter & Gamble’s “Best Job” (2012), Chrysler’s “Born of Fire” (2011), Old Spice’s “The Man Your Man Could Smell Like” (2010) and Coca-Cola’s “Heist” (2009). In fact, the last time W+K didn’t place a spot among Emmy nominees was 2006.

See all the 2015 nominees below.

Snickers “Brady Bunch”

BBDO New York

Adobe “Dream On”

Goodby, Silverstein & Partners, San Francisco

Always “Like a Girl”

Leo Burnett, Toronto, Chicago and London

Budweiser “Lost Dog”

Anomaly, New York

Gatorade “Made In NY”

TBWAChiatDay, Los Angeles

Nissan “With Dad”

TBWAChiatDay, Los Angeles

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