May
16
Lebanese TV Executive Is Summoned to Hague Court
Posted in: UncategorizedThe vice chairwoman of Al Jadeed TV appeared before the Special Tribunal for Lebanon to answer charges of contempt of court and obstruction of justice.
May
14
Advertising: Already Crowded, Upfront Week Keeps Snowballing
Posted in: Uncategorized“Everybody wants to get in on the action,” said Joe Mandese, editor in chief of MediaPost, who estimated there would be “almost 100 events” by the time the upfronts conclude.
May
13
Canal+ Makes Clever Use of Its + Symbol in Redesigned Movie Posters
Posted in: Uncategorized
This Canal+ campaign, which uses the French TV channel's trademark "+" symbol as a visual cue in a series of reimagined movie posters, sure has lots of positives.
The work was created by BETC Paris to celebrate the 67th Cannes Film Festival (which runs May 14-25) and will appear as outdoor and print advertising during the event. Nine movies screening on Canal+ are featured, including Despicable Me 2, Fast & Furious 6, Star Trek Into Darkness and Man of Steel. The "+"s on these particular posters work extremely well, replacing, respectively, a Minion, tire tracks, stars in outer space and the stylized "S" on Superman's chest.
Canal+ has produced notably offbeat advertising in recent years, including ads with bears and dwarf clowns (via BETC) and a mockumentary about the guy behind Hollywood's most famous scream (via FCB).
The original poster artwork for many of the films in this latest campaign was intricate and memorable. (Trek's was quite dynamic, casting the outline-shape of the Star Fleet uniform badge as a dramatic "window" framing device.) Even so, the simplicity of Canal+'s sleek, stripped-down approach offers an uncluttered, clever homage that ultimately amounts to addition by subtraction.
CREDITS
Client: Canal+
Brand Management: Alice Holzman, Élodie Bassinet, Anne-Gaëlle Petri, Coline Andre
Agency: BETC, Paris
Agency Management: Bertille Toledano, Guillaume Espinet, Elsa Magadoux, Hugo Chavanel
Executive Creative Director: Stéphane Xiberras
Creative Director: Olivier Apers
Art Director: Jordan Lemarchand
Copywriter: Julien Deschamps
Traffic: Coralie Chasset
Production: Sarah Belhadj
May
13
Sports Business: TV Networks Bank on Future of M.L.S.
Posted in: UncategorizedEverything aligned for Major League Soccer to make deals with ESPN, Fox and Univision worth $90 million annually from 2015 to 2022.
May
12
Advertising: Fox and NBC Strut New Shows to Marketers
Posted in: UncategorizedOn the first day of the TV upfronts, Fox put forward 10 new shows, and NBC 12. Both networks are also planning “event” shows or series.
May
12
Penelope Cruz Messes With Jimmy Kimmel For Nespresso
Posted in: Uncategorized
In a product placement/integration stunt that should have felt forced but didn’t, the first several minutes of last Thursday’s Jimmy Kimmel show didn’t begin with his monologue, rather, it began with a Nespresso ad featuring spokeswoman Penelope Cruz.
As Jimmy gets ready for the show, he runs into Cruz — along with the rest of his staff — backstage and they’re all hanging out drinking coffee. There’s some witty banter and name calling as Kimmel laments the fact no one’s working. Cruz convinces Kimmel to sit down and enjoy a cup of Nespresso. Kimmel enjoys the cup so much, he turns to Guillermo and says, “The show is yours.”
Wasting no time. Guillermo rushes onstage and begins the show. As product integrations go, it’s not bad. Yes, it’s blatant commercialism but at least we get to see Penelope Cruz and there are a few funny jokes.
May
12
Handicapping TV Networks’ Upfront Presentations in the Annual Competition for Advertising Dollars
Posted in: UncategorizedThe networks will spotlight their strengths and cast their weaknesses in the most favorable light this week in their pitches to potential advertisers at the annual upfront presentations.
May
12
Overextended, Music TV Shows Fade
Posted in: UncategorizedThe once wildly popular live music and talent contests on television seem to have run their course, as other genres have in the past.
May
12
Media Decoder: Programs on Demand, Just for PBS Members
Posted in: UncategorizedThe service, which will not be widely available before next spring, will reinforce the idea that members are investors in PBS programming, said Jonathan C. Abbott, chief executive of WGBH Boston.
May
12
Its Ratings Sliding, Fox Looks for Hope in a Gotham City Before Batman
Posted in: UncategorizedThe network, whose prime-time audience has fallen about 17 percent, is under pressure as it prepares to present its fall schedule to advertisers.
May
11
Larry Wilmore Is Ready for ‘The Minority Report’
Posted in: UncategorizedLarry Wilmore, a seasoned television writer and producer and “Daily Show” regular, prepares to lead his own commentators on “The Minority Report With Larry Wilmore.”
May
10
A Successor to ‘Colbert’ Is Named
Posted in: UncategorizedThe Emmy-winning “Colbert Report” will be succeeded by “The Minority Report,” starring Larry Wilmore, a performer who has been a regular on “The Daily Show.”
May
09
The Morning Muse of Television
Posted in: UncategorizedRobin Roberts has expanded the profile of “Good Morning America” by offering more of herself and inviting others to do the same.
May
09
TV Sports: NBC’s Olympic TV Deal Accounts for Advances in Technology
Posted in: UncategorizedIf an amazing technology, with enormous profit potential, breaks through in 2028, the International Olympic Committee would not reopen talks to seek additional money from NBC.
May
09
Business Briefing: CBS Posts 6% Gain in Profit, Benefiting From Showtime
Posted in: UncategorizedCBS reported Thursday that its first-quarter earnings rose 6 percent as higher licensing fees from the company’s Showtime network helped it overcome an advertising downturn caused by less sports programming.
May
08
NBC Extends Olympic Deal Into Unknown
Posted in: UncategorizedNBC Universal will pay $7.75 billion for the media rights to the six Olympic Games from 2022 to 2032, holding on to what has become a cherished property.
May
08
Cable Fees and Football Help Profits Climb at Fox
Posted in: UncategorizedThe Super Bowl, new digital streaming TV deals and higher fees for its cable networks resulted in a stronger-than-expected gain in quarterly profit at 21st Century Fox.
May
07
NBC Looks to ESPN for New Executive at ‘Today’
Posted in: UncategorizedThe hiring of Jamie Horowitz reflects the intense competition in the morning between NBC and ESPN’s sister network, ABC.
May
07
The 11th Most Fascinating Person Ever
Posted in: UncategorizedBarbara Walters, who says she is retiring from television on May 16, has talked to practically everybody, but a few interviews stand out.
May
06
Capus, Once Head of NBC News, Moves to CBS Evening News
Posted in: UncategorizedSteve Capus will become executive producer of the newscast anchored by Scott Pelley.
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