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| THE ORIGINAL? Rom (Kandia Dulce) – 2011 Source : Cannes SILVER LION Agency : McCann (Romania) |
LESS ORIGINAL United Nations Unwomen – 2013 Source : Adsoftheworld Agency : Ogilvy Dubaï (UAE) |
LESS ORIGINAL Anti Racism – 11/2013 Source : Osocio Agency : ? (Australia) |
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| THE ORIGINAL? Central Clinic Cancer Treatment – 05-2013 « Learned how to take risks with his dad. Started smoking at home » Source : Adsoftheworld Agency : Brancozulu Sao Paulo (Brazil) |
LESS ORIGINAL Ezetrol (against heart-attacks) – 10-2013 « It’s even riskier to keep ignoring his high LDL_C » Source : Adsoftheworld Agency : BCG2 Auckland (New Zealand) |
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| THE ORIGINAL? Red Cross – 2009 Agency : Disturb (Belgium) |
LESS ORIGINAL Weingart Homeless Shelter – 2012 Agency : David & Goliath (USA) |
LESS ORIGINAL French Salvation Army – 2013 Agency : Optimus |
| THE ORIGINAL? Foster’s / Anti Drink & Drive / Elusive Coaster – 2009 “Drinking & Driving don’t mix” Source : Cannes BRONZE LION Agency : Ogilvy & Mather (India) |
LESS ORIGINAL Anti Drink & Drive – 2013 « Se beber, vá de táxi » Source : YouTube Agency : RC Comunicação, Belo Horizonte (Brazil) |
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| THE ORIGINAL? VTM – Aspe crime stories – 2004 Source : Creative Club Belgium Mention, Cannes Archive Agency : Duval Guillaume Brussels (Belgium) |
LESS ORIGINAL Against the use of Plastic Bags – 2013 Source : LoremIpsum Agency : Lorem Ipsum (Canada) |
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| THE ORIGINAL? WWF « We are one » – 2012 Source : Cannes SHORTLIST Agency : BBDO Moscow (Russia) |
THE ORIGINAL? Wildlife Preservation Organization – 2012 Source : AdWeek Agency : DDB & Co Istanbul (Turkey) |
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| THE ORIGINAL? Road Safety anti drink driving – 2003 « Alcohol can impair your judgement… » Source : Cannes Ambient BRONZE LION Agency : Clarke Quay & Lox (Singapore) |
LESS ORIGINAL Road Safety anti drink driving – 2012 “If you’re peeing here, you’re too drunk to drive.” Source : Vancouver 24H Agency : Taxi Vancouver (Canada) |
| THE ORIGINAL? Against Domestic Violence – 2011 Source : Violenceagainstwomen.eu Agency : ProximityBBDO Brussels (Belgium) |
LESS ORIGINAL Against domestic violence – 2012 Source : TheReel Agency : BBH London (United Kingdom) |
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| THE ORIGINAL? “Help me to evolve” – 2009 “Good ideas bring good results” Source : Young Lions Competition SILVER Creatives : Bob Ferraz and Marcelo Melo (Portugal) |
LESS ORIGINAL Experimente Self-Promo “Help me to evolve” – 2012 “Good ideas bring good results” Source : Vimeo Agency : Experimente, Belo Horizonte (Brazil) |
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| THE ORIGINAL? UNICEF – 2002 Source : Cannes Archive Agency : Springer & Jacoby (GER) |
LESS ORIGINAL Colgate Plax – 2009 Headline : “Bad breath?” Agency : Young & Rubicam (China) |
LESS ORIGINAL Subway / Obesity Awareness – 2012 Source : Adsoftheworld Agency : DDB (Puerto Rico) |
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| THE ORIGINAL? 7Hills Foundation / Aids Prevention – 2011 “Use condom before screwing up” Agency : Unknown (Turkey) |
LESS ORIGINAL Yog Sutra “For A Healthy Sexual Life” – 2012 Source : Adsoftheworld Agency : Publicis Communications Mumbai (India) |
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| THE ORIGINAL? Hospital de clinicas : Transplants – 2009 “61,702. This could be your number if you needed an organ transplant”. Source : I Believe in Adv, CCSP, Adsoftheworld Agency : RMG Connect Curitiba (Brazil) |
LESS ORIGINAL Santa Casa de Misericórdia : Organ Donation – 2012 “That would be your position if you were in line waiting to receive an organ” Source : Adsoftheworld Agency : Young & Rubicam (Brazil) |
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| THE ORIGINAL? Companion Animal Placement – 2001 “That’s the great thing about pets. They really don’t care” Source : Cannes Archive Online, Agency : Suburban Advertising (USA) |
LESS ORIGINAL AmiciCani / amicicani.com Pets Adoption – 2012 Headline : A dog loves you whoever you are” Source : Adsoftheworld Agency : DLV BBDO Milan (Italy) |
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| THE ORIGINAL? The Salvation Army – 2006 Source : Cannes Archive, Inspired by Liu Bolin’s artwork ? Agency : ACLC Toronto (Canada) |
LESS ORIGINAL The Princes Trust Fundraising – 2012 Source : Coloribus, Inspired by Liu Bolin’s artwork ? Agency : CHI and Partners London (United Kingdom) |
| THE ORIGINAL? SAM Reach For a Dream Fundraising – 1998 Source : Cannes GOLD LION, Agency : TBWA Hunt Lascaris Johannesburg (South Africa) |
LESS ORIGINAL Leucan – Fight against Children Cancer – 2012 Source : Infopresse Agency : Taxi Montréal (Canada) |
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| THE ORIGINAL? Antral Taxi Company / Anti Drink and Drive – 2007 Source : Cannes BRONZE LION, DraftFCB website Agency : DraftFCB Lisbon (Portugal) |
LESS ORIGINAL Mahiki Night Club / Anti Drink and Drive – 2012 Source : Adsoftheworld Agency : Bates Pangulf (UAE) |
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| THE ORIGINAL? Child Focus / Centre for missing and sexually abused children – 2000 Source : Cannes print SHORTLIST Agency : Duval Guillaume Brussels (Belgium) |
LESS ORIGINAL Allo Parents Bébé – Helpline – 2012 Source : CB Newsletter Agency : M&C Saatchi GAD (France) |
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| THE ORIGINAL? Anti Drug-trafficking campaign– 2008 Source : Cannes Archive Online, Agency : JWT Barcelona (Spain) |
LESS ORIGINAL Amnesty International / Guantanamo – 2012 Source : I Believe in Adv, Agency : Garbergs, Stockholm (Sweden) |
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
