Please recycle / Poubelle la vie?

poubelleboy1 poubelleboy2 poubelleboy3
UNICEF – 2002
Source : Cannes Archive
Agency : Springer & Jacoby (GER)
Colgate Plax – 2009
Headline : “Bad breath?”
Agency : Young & Rubicam (China)
Subway / Obesity Awareness – 2012
Source : Adsoftheworld
Agency : DDB (Puerto Rico)

Nose to Nose / Nez à Nez!

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Vicks Vaporub “Breathe deeply” – 2006 Source : Cannes Archive,
Agency : TBWA Santo Domingo (Dominican Republic)
Sudafed “Breathe clearly” – 2009
Source : Cannes 2009 outdoor longlist
Agency : JWT London (United Kingdom)
Des affiches qui arrachent au moins un sourire, mais si les Anglais aspiraient à l’originalité c’est raté. Un exemple paru dans CB News Magazine N°1024
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Rant: Ads You Can Taste and Google Algorithm

Sometimes, Google can be really difficult.

Is the recent ad by Welch’s for its grape juice the first one to incorporate the sense of taste? No:

Is it the first one to incorporate First Flavor’s peel-and-lick technology? No. Last September, there were alcohol flavored ads in Rolling Stone for a TV show; here’s First Flavor’s press release on the subject (and a brief mention on AdLab).

You could never tell, though, if you searched Google for “lickable ads” this week. Even First Flavor, the company that creates the strips, is not on the first three pages of search results. But all those blogs that regurgitate the same news piece are, in abundance:

Can the results that are obviously similar — and derivative — be grouped and collapsed, just like all related news are collapsed in Google News? Look at this mess: