Counterfeit parts, counterfeit idea? / Une pompe à retardement?

bombe2010 bombe2013
THE ORIGINAL? 
Nissan « Beware the risk of counterfeit parts » – 2010
Source : Behance
Ad Project by Tamer Tayyan (Jordan)
LESS ORIGINAL
Citroën « Always use original parts » – 2014
Source : Adsoftheworld
Agency : Havas Worldwide (Brazil)

It’s more risky to recycle an old idea / Copier aussi c’est très risqué?

car_central_clinic_2013_brancozulu_aotw ezetrol_aotw
THE ORIGINAL? 
Central Clinic Cancer Treatment – 05-2013
« Learned how to take risks with his dad.
Started smoking at home »
Source : Adsoftheworld
Agency : Brancozulu Sao Paulo (Brazil)
LESS ORIGINAL 
Ezetrol (against heart-attacks) – 10-2013
« It’s even riskier to keep ignoring
his high LDL_C »
Source : Adsoftheworld
Agency : BCG2 Auckland (New Zealand)