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| THE ORIGINAL? Road Safety anti drink driving – 2003 « Alcohol can impair your judgement… » Source : Cannes Ambient BRONZE LION Agency : Clarke Quay & Lox (Singapore) |
LESS ORIGINAL Road Safety anti drink driving – 2012 “If you’re peeing here, you’re too drunk to drive.” Source : Vancouver 24H Agency : Taxi Vancouver (Canada) |
| THE ORIGINAL? Diesel Loverdose – 2011 Source : Neuro Factory, Speed Agency : Speed Montreal (Canada) |
LESS ORIGINAL Nivea Q10 cream – 2012 Source : CB News Agency : Draft FCB Paris (France) |
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THE ORIGINAL? Fake Iphone Application to undress people / I-Nude http://www.whoisthebaldguy.com/ – 2009 Click here to see this video : YouTube. Country : USA |
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LESS ORIGINAL Viral Video advertising a fake iphone app that allow you to undress people. Nomao Augmented Reality Search Engine – 2010 Click here to see the video : Wat TV, Country : France |
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LESS ORIGINAL Nude-It iphone app that allows you to see the underwear of people in front of you Presselite.com – 2010 Click here to download it : Nude-It Country : France |
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| THE ORIGINAL ? Eram (low budget shoes) – Fake higher price April’s fool – 2004 (A pair of shoes at Eram generally costs less than 100€) Source : French Art Directors Club, Mention Agency : DevarrieuxVillaret (France) |
LESS ORIGINAL : Mc Donald’s April’s Fool – Fake Price – 2009 (Usually a cheeseburger costs 10kr) Source : Adsoftheworld Agency : DDB Stockholm (Sweden) |
| Un prix à Cannes serait beaucoup trop cher payé pour cette annonce Mc Do qui reprend telle quelle l’idée française sans rien y ajouter! |
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| THE ORIGINAL? Kilroy Travels “Go there before it’s too late” – 2005 Source : Culture Pub Agency : Saatchi & Saatchi Copenhagen (Denmark) |
LESS ORIGINAL : WWF “the future is man made” – 2006 Source : Cannes Archive Online, Agency : Leo Burnett (Australia) |
| Même idée, même mise en scène, même ambiance et même cadrage… ça fait quand même beaucoup. A la chasse à l’idée neuve, les créatifs danois semblent plus rapides. |
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
