Message in a (baby) bottle / Areuh… faire?

bib2000 bib2012
THE ORIGINAL?
Child Focus / Centre for missing and sexually abused children – 2000
Source : Cannes print SHORTLIST
Agency : Duval Guillaume Brussels (Belgium)
LESS ORIGINAL
Allo Parents Bébé – Helpline – 2012
Source : CB Newsletter
Agency : M&C Saatchi GAD (France)