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| THE ORIGINAL? Dravya Business Loans – 2009 « Be your own boss » Source : Cannes Archive Online Agency : JWT (India) |
LESS ORIGINAL Capital Magazine – 2013 « Be your own boss » Source : Adsoftheworld Agency : Graffiti BBDO Bucharest (Romania) |
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| THE ORIGINAL? 7Hills Foundation / Aids Prevention – 2011 “Use condom before screwing up” Agency : Unknown (Turkey) |
LESS ORIGINAL Yog Sutra “For A Healthy Sexual Life” – 2012 Source : Adsoftheworld Agency : Publicis Communications Mumbai (India) |
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| THE ORIGINAL? Strip Dagen cartoons exhibition – 2006 Source : Cannes Archive Online, Agency : FHV BBDO Amsterdam (Netherlands) |
LESS ORIGINAL : TianTian Air Freshner – 2009 Agency : DDB Shanghaï (China) |
| Il ne faudrait pas que les créatifs chinois essaient de trop se la péter, vu que l’idée originale ne vient même pas d’eux. Un exemple publié dans CB News magazine N°1027 |
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