Jack Daniel's Puts the Townspeople of Lynchburg Front and Center in Its New Ads

If you don’t know jack about the townsfolk of Lynchburg, Tenn., that’s about to change.

Lynchburg’s most famous resident, Brown-Forman brand Jack Daniel’s, puts the spotlight on some of its less-renowned neighbors in new ads from Arnold Worldwide created for the distillery’s 150th anniversary.

An anthem spot breaking today opens on a sun-kissed field of tall grass, with locals popping in and out of the frame as a Southern-fried fiddle plays in the background.

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Tecate Will Ambush Tonight's Debate With This Trump-Mocking Ad About Building a 'Beer Wall'

Tecate thinks building a wall between the U.S. and Mexico is a great idea—as long as it’s 3 feet tall and is used as a meeting place for guys from both sides of the border (and all sides of the political spectrum) to get together and have beers.

The spot below, from Saatchi & Saatchi New York, will get a perfect media placement, too. It will debut Monday night on Fox News, Univision and Telemundo during the presidential debate between Donald Trump—who has proposed a much higher, less beer-friendly wall separating the nations—and Hillary Clinton.

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Check Out Heineken's Eye-Popping Art Project at the Abandoned Miami Marine Stadium

Heineken and Publicis New York show their can-do spirit in a video that celebrates Miami Marine Stadium.

The landmark structure on Biscayne Bay hosted world-class powerboat races, concerts and other events for 30 years until sustaining damage from Hurricane Andrew in 1992. Since then, it’s been abandoned—and become a draw for graffiti artists, who covered its concrete surfaces with intricate artwork and colorful designs.

Now, efforts are underway to restore the arena. Miami Mayor Tomás Regalado has pledged as much as $4 million to the cause, and an Indiegogo push set up by the National Trust for Historic Preservation, as well as Heineken, has raised more than $100,000 so far. (The brewer’s involvement ties into its multifaceted “Cities” campaign.)

The stadium’s copious spray-painted frills, however, will endure, even after its walls and columns are scrubbed clean and the dilapidated seats have been replaced.

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Dos Equis Introduces Its New 'Most Interesting Man,' and He Sure Is Different

In a bit of Doctor Who-esque regeneration, Dos Equis on Wednesday introduced its new Most Interesting Man in the World—to replace Jonathan Goldsmith, who who retired from the role earlier this year. And this MIM isn’t just a new face. He heralds a new approach to the ads, in what the brewer calls a “contemporary twist to the legendary character.” 

He’s actor Augustin Legrand. And in the first hint that this isn’t your worldly grandfather’s Dos Equis campaign, Legrand is actually a French actor, and he delivers his first line as the MIM in Spanish.

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Heineken, KLM Finally Figured Out How to Serve Freshly Tapped Draught Beer on an Airplane

If you think C-suiters are pompous and obnoxious when they’re stone-cold sober with their feet on the ground, imagine how they’d carry on after loosening up with a few Heinekens on draught while cruising at 35,000 feet.

Actually, you don’t have to imagine. Just check out this clip from DDB & Tribal Amsterdam, which heralds the arrival of a fancy trolley that dispenses Heineken draught beers aboard select KLM World Business Class flights:

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Droga5 Brought Some Wild Tech Bells and Whistles to This Interactive Hennessy Site

Some of the best marketing embodies the brand promise you’re trying to communicate. This is especially true of well-crafted products, whose advertising had better be well-crafted, too. Droga5 takes that idea to impressive lengths with a new interactive site for Hennessy V.S.O.P Privilège (the agency’s first work for this particular Hennessy brand).

V.S.O.P Privilège is known for its remarkable consistency—it’s precisely the same cognac in every glass and every bottle, year after year—despite myriad variables at play during its creation. So, Droga5 set out to tell this story of creating harmony from chaos through the digital experience.

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Men Cherish Their Beer-Belly Babies in These Stupidly Funny German Ads

Beer bump watch!

Jung von Matt/Alster made these idiotic but amusing print ads for Bergedorfer beer, showing men posing with their beer bellies, Demi Moore style, as though they’re pregnant. Fact is, these dudes did work hard growing those bellies, which is an accomplishment of sorts, and they should be proud of them—even if they won’t have the eventual added joy of meeting a new human in the process.

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This Agency Says It Just Invented the World's Perfect Beer Glass

Coors Light may have its double-vented wide-mouth cans and its two-stage activation bottles, but it doesn’t have a monopoly on beer technology. Another Molson Coors brand, Cobra, is out with a notable invention—not with its own packaging, but with a special glass it claims is revolutionary.

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Dos Equis Puts Two Fairly Interesting People, Erin Andrews and Luis Guzmán, in New Ads

Jonathan Goldsmith’s Most Interesting Man in the World might have said adios (and flown off to Mars), but Dos Equis is hardly finished with its “Most Interesting” theme.

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A Cisgender Guy Learns to Love His Transgender Buddy in One Sleepless Night for Absolut

Absolut Vodka’s #AbsolutNights campaign centers on archetypes that don’t get much attention in traditional advertising—including a widow, a woman attracted to other women and now a transgender person.

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Why Heineken Put This Ridiculously Long Hashtag on Hundreds of Billboards in Milan

Here’s a fun if punishing way to get people to think about the ingredients in your beer.

Heineken, the official beer of the UEFA Champions League, with help from Publicis Italy, put up hundreds of outdoor ads around Milan recently featuring a gargantuan 100-character hashtag (that’s the most allowed by Twitter). People were encouraged to share the hashtag in social for a chance to win tickets for the UCL Final.

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Craft Brewers Teamed Up to Make a Single Beer, With 4,490 Brewery Names on the Label

This week is American Craft Beer Week. To celebrate, craft brewers have teamed up to create a single beer, which is being made using the same recipe by more than 100 craft brewers—and in an act of even greater unity, features the names of 4,490 craft brewers from all 50 states on the can.

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Forget the Ball Drop. Corona Is Organizing a Lime Drop at 5:55 p.m. for Cinco de Mayo

As completely invented, marketing-driven rituals go, Corona Extra has a fun one on its hands with the #LimeDrop, a campaign the Mexican brewer is running across social media for Cinco de Mayo.

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How Do You Get Bros to Drink Rosé Wine? Package It Like It's Beer

Rosé is great in giant bottles on the Carlton Terrace. But what if you’re one of those average bros who’s taken a liking to the pink stuff, which some have even taken to calling “brosé”?

It’s better in a can, of course.

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Cider Brand Is Broadcasting a 'Live GIF' of a Guy Making the Same Movements for 24 Hours

Livestreaming brand stunts are getting more and more popular—one of our recent favorites being the Waitrose campaign from the U.K. that showed live feeds from the grocery chain’s farms. Here’s a more gimmicky one from Portugal that tries to combine livestreaming with GIFs—or rather, a live-action imitation of GIFs.

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This London Bar Serves Drinks in the Form of a Liquor Cloud You Breathe In

If “Who Shot Mr. Burns?” taught me anything, it’s that getting loaded from strange fumes is probably unhealthy, but possibly lucrative. British architecture firm Bombas & Parr evidently learned the same thing, because its latest zany bar gimmick is a place called Alcoholic Architecture, where the signature cocktail is an atomized cloud of liquor that you drink by breathing.

What would you charge for that, I wonder?

Anyway, the booze cloud is made up of a 1-to-3 ratio of spirits to mixers, and special protective suits are required to protect your mucus membranes from overexposure to it. This all sounds (and is) incredibly unsafe, but openly taunting death is a hallmark of debauched London hedonism.

“One of the frustrations of doing things like flooding buildings with booze that people have to boat across before drinking it is that they are so short lived,” Mr. Bombas told Fast Company. “We always wanted to open a bar, and Alcoholic Architecture is the bar from our wildest fantasies, made into reality.”

The bar’s other drinks and spirits are more traditional, taking their theme from an old monastery neighboring the bar, although they do serve Buckfast, which is the Scottish version of 4 Loko. I wonder if Bombas and Parr have been to the Heart Attack Grill. Something tells me they’d like it.

Wheaties Is Now Making Beer, for Those Who Want a Different Breakfast of Champions

Wheaties is wheat cereal. Hefeweizen is wheat beer. Now, General Mills has done the inevitable and created a Wheaties-branded Hefeweizen in partnership with Minneapolis craft brewery Fulton.

“We were intrigued from the get-go on this idea for many reasons, including that we’re both Minneapolis companies, and that the beer and the cereal both started from the same place in terms of raw ingredients and the same city,” Fulton president and co-founder Ryan Petz says in this General Mills blog post.

“We had been sampling a number of Hefeweizens, so we had been discussing with the Wheaties team what we liked,” says Petz. “Someone on the team said HefeWheaties, and it kind of sprung out from there.”

Everything from the recipe to the can design was a collaboration, which came about simply because some General Mills employees are friends with some of the folks at Fulton. (Petz even worked at General Mills for a while.)

At least for now, you’ll have to travel to Minnesota to sample the stuff. Beginning Aug. 26, it will be available in the Twin Cities market in 4-pack cans of 16oz. tallboys. it won’t be available for shipment or purchase outside Minnesota.

“We’ll see how people react to it,” says Petz. “If it’s something everybody loves, we’ll obviously consider doing it again in a bigger and more widely distributed way in the future.”

Leinenkugel's Beer Tricks Out Homes in Brooklyn and Austin, and Rents Them on Airbnb

As if the hipster havens of Brooklyn and Austin weren’t already funky—and beery—enough, Leinenkugel’s has transformed vacation properties in each location into Northwoods, Wis.-style “Leinie Lodges,” and made the units available for rent on Airbnb.

The promotion is designed to help the Chippewa Falls, Wis.-based brand (owned by SABMiller) gain extra visibility in those markets, where it has been testing its brews of late.

“We wanted to create a space where people can relax and enjoy beer,” founder Dick Leinenkugel told Austin Fusion. The two-bedroom Brooklyn property (above) can accommodate six guests, includes a roomy roof deck and rents for $449 a night. Down in East Austin (below), you’ll pay $375 for three bedrooms with space for eight.

The rentals are available through the end of August.

Airbnb has become renowned for offbeat promotions, both for itself and in tandem with other brands. Stunts range from hosting a sleepover in an Australian Ikea store to tricking out an Alpine ski lift as a mountaintop crash pad.

The “Leinie Lodges” provide more down-to-earth accommodations. Renters get thoroughly modern, upscale digs—with lots of Leinenkugel’s-branded extras. These include bean-bag toss games, bar signage, canoe paddles, Adirondack chairs and plenty of crimson throw-pillows embroidered with the brewer’s name. At each location, the fridges come packed with Leinenkugel’s brews such as Summer Shandy, Grapefruit Shandy and Canoe Paddler.

So, you’ll basically be living inside a huge ad, stocked with toys and free beer. You’ll be living the American Dream. Cheers!

Foster's Embraces a Male Rugby Cheerleader and the Tagline 'Why the Hell Not?'

Adam&eveDDB and Glue Society director Gary Freedman made this British spot for Australia’s Foster’s beer about, of all things, a male rugby cheerleader. The ad is part of a growing trend of faux-documentary ads about people with quirky jobs, though it’s also a throwback to ’80s- and ’90s-style beer ads. (The beer commercial may be the last safe-ish haven for gender jokes like this.)

The male cheerleader here isn’t all that weird, even though he looks like Jack Black’s trash-eating hobo cousin, but he has to put up with ridicule from his parents and unceasing awkwardness at work as the only dude on a cheerleading team full of women. His uniform chafes, too. Still, he has found success on his own terms, and is functional enough to drink in a bar with other normal humans. The “He’s one of us” tone is essential to ads like these.

Adweek responsive video player used on /video.


The most noteworthy thing here, aside from the cheerleader’s Zoolander-esque uniform, is Foster’s new slogan, “Why the hell not?”, which seems a trifle fatalistic for a consumer product. They might as well snipe from Hot Shots and go with “Foster’s: No one lives forever.”

If Facebook, Apple and Nike Made Beers, Here's What They Might Look Like

So, the folks over at Printsome, a U.K. T-shirt printing service, were getting hammered one evening (by their own admission, “beers weren’t lacking”) and somehow the discussion turned to how Facebook would taste if it were a beer.

I think most people would say the flavor would change every few months at the whim of its advertising partners, but Printsome took things one step further and made a whole beer identity for Facebook. They did the same for Nike, Apple, the Arsenal football club and themselves, deciding flavor, label design, alcohol content and desired audience for each.

The label designs are pretty standard for projects like this, but the writeups are fun. They decided Nike beer would be low-cal and full of taurine, which sounds exactly like something Nike would do, and that Apple’s iBeer would be an organic cider/beer monstrosity of some kind. I would have made it an iPA, but then again, I’m a pun-loving colonial savage.