Les équipes mexicaines de Unelefante ont eu l’excellente idée de transposer l’univers pop et coloré de la marque et d’imaginer en collaboration avec le Chef Jorge Llanderal une série de tablettes de différents chocolats. Un rendu joyeux & visuellement attrayant à découvrir dans la suite de l’article.
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| THE ORIGINAL? Sol Beer Delivery “Turns your house into a bar” – 2008 Source : Coloribus Agency : Fischer America Sao Paulo (Brazil) |
LESS ORIGINAL iDrink Milano – 2012 Source : Adsoftheworld, Agency : Publicis Milano (Italy) |
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| THE ORIGINAL? Anti Drug-trafficking campaign– 2008 Source : Cannes Archive Online, Agency : JWT Barcelona (Spain) |
LESS ORIGINAL Amnesty International / Guantanamo – 2012 Source : I Believe in Adv, Agency : Garbergs, Stockholm (Sweden) |
Maybe I spoke too soon. After the amazement that was the Jordan spots, I came across W+K’s newest Heineken spot, “Share the Good,” for the Heineken Light product. The ad directs you to a website where you learn all about the movement to Share the Good. The site is FAR more impressive (at least in my opinion) than the rather corny commercial. Just watch the opening animation of the hands/backgrounds changing. After learning about the movement, there is of course, info on the beer, sweepstakes, the commercials and more. But I must say, personally, I do enjoy the thought of encouraging people to share beers. Thoughts?
Technorati Tags: beer, Heineken, bars, TV, commercials
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