A crime against originality / Un coup pour rien?

flingue2004 flingue2013b
THE ORIGINAL? 
VTM – Aspe crime stories – 2004
Source : Creative Club Belgium Mention, Cannes Archive
Agency : Duval Guillaume Brussels (Belgium)
LESS ORIGINAL
Against the use of Plastic Bags – 2013
Source : LoremIpsum
Agency : Lorem Ipsum (Canada)