Fake urinal, true copycat? / Une originalité en trompe l’œil?

urinal2003 urinal2012
THE ORIGINAL?
Road Safety anti drink driving – 2003
« Alcohol can impair your judgement… »
Source : Cannes Ambient BRONZE LION
Agency : Clarke Quay & Lox (Singapore)
LESS ORIGINAL
Road Safety anti drink driving – 2012
“If you’re peeing here, you’re too drunk to drive.”
Source : Vancouver 24H
Agency : Taxi Vancouver (Canada)

Caught in the act / Une idée ressortie du placard?

sneeze2007 sneeze2012
THE ORIGINAL?
Leopard Cough Syrup – 2007
« Cough happens. Beware! »
Source : Cannes SHORTLIST
Agency : Contract Adv (Thaïland)
LESS ORIGINAL
Texa allergy tablets & syrup – 2012
« Sneezing sucks »
Source : Adsoftheworld
Agency : Saatchi & Saatchi Auckland (New Zealand)

Ready Made Advertising idea / Une idée ressortie du placard?

closet2005 placard2009
THE ORIGINAL?
The Gay Liberation Front of Catalonia – 2005
Claim : None
Source : Cannes Archive Online,
Agency : TBWA Barcelona (Spain)
LESS ORIGINAL :
Israel Gay Youth Organization  – 2009
Claim : “It’s easier than you think”
Source : Cannes Archive,
Agency : Gitam BBDO (Israel)