Fake urinal, true copycat? / Une originalité en trompe l’œil?

urinal2003 urinal2012
THE ORIGINAL?
Road Safety anti drink driving – 2003
« Alcohol can impair your judgement… »
Source : Cannes Ambient BRONZE LION
Agency : Clarke Quay & Lox (Singapore)
LESS ORIGINAL
Road Safety anti drink driving – 2012
“If you’re peeing here, you’re too drunk to drive.”
Source : Vancouver 24H
Agency : Taxi Vancouver (Canada)

Shit Happens! / Aux chiottes l’originalité?

doublewc2008 doublewc2013
THE ORIGINAL?
Kiwi Kleen toilet cleaner – 2008
« Because you never know who else
has been sitting there »
Source : Adsoftheworld, Cannes Archive
Agency : Grey (Hong Kong)
LESS ORIGINAL
Hygienex – 2013
(disposable paper toilet seat cover)
« Safe yourself from bad ass »
Source : Adsoftheworld
Agency : Grey (Indonesia)

The perfect reflection? / Le miroir de l’autre?

Capture d’écran 2012-05-23 à 15.44.28 glasses2012
THE ORIGINAL?
Sears Optical Centers – 2010
Mirrors are blurred around the glasses.
Source : Awarded at CRÉA
Agency : LG2 Montreal (Canada)
LESS ORIGINAL
Opticentro (Optica Das Amoreiras) Anti-Myopia – 2012
Mirrors are blurred around the glasses.
Source : Adsoftheworld
Agency : DraftFCB Lisbon (Portugal)

Urgent need for fresh creative air / Cul à Cul

wc2006 wc2008
THE ORIGINAL?
Samouss Toilet Freshner “lavender freshness” – 2006
Source : Cannes Lions Archive
Agency : DDB Brussels (Belgium)
LESS ORIGINAL :
Bref WC Gel with Lavender – 2008
Source : Luerzer’s International Archive 06-2008
Agency : TBWA\Merlin Bucarest (Romania)
Dans ces deux images un homme se soulage dans un champ de lavande… une idée pas si fraîche que ça.