Hasta La Creative!

Team One has just revealed a live action trailer for 2K’s new game Evolve, which will be released on February 10th.

Set to a choral rendition of The Fugees,’ the trailer, entitled “Ready or Not” builds an air of mystery as a group of teens seem to play a game of Manhunt in the woods. Suddenly, another youngster runs and jumps from a ledge, landing in a pool of water and letting out a roar. The trailer doesn’t reveal much in the way of the game’s story, but does end with a brief look at game footage following a list of accolades and critical praise. The trailer (and soundtrack selection) refer to the fact that, according to a press release, “At its core, the title is an intense game of Hide and Seek.”

A broadcast version of the ad will appear during the premieres of Walking Dead and Better Call Saul on AMC this Sunday.

Credits:

Client: 2K

Agency: Team One

Chief Creative Officer – Chris Graves

Executive Creative Director – Alastair Green

Creative Director – Phil Henson

Assistant Account Executive – Bailey Jones

Project Manager – Alissa Kovall

Copy Writer – Josh Paialii

Group Account Director – Nathan Smith

Producer – Jenny Valladares

Art Director – Davide Vismara

Executive Producer – Sam Walsh

Senior Business Affairs Manager – Janet Anderson

Production Company: Furlined

Director – Henry Hobson

Managing Director – Robert Herman

Executive Producer – David Thorne

Head of Production – Sheila Eisenstein

Line Producer – Stephanie Sciré

Director of Photography – Adam Kimmel

VFX: The Mill (LA)

Senior Executive Producer – Sue Troyan

Producer – Adam Reeb, Will Lemmon

Shoot Supervisor – Felix Urquiza & Dag Ivarsoy

2D Lead Artists – Dag Ivarsoy

3D Lead Artists – Felix Urquiza

2D Artists – Tim Robbins, Jake Maymudes, Patrick Munoz, Becky Porter, Daniel Lang, Remedy Huynh, Steve Gibbons, Chris Staehler, Derrick Ligas

3D Artists – Josh Hatton, Simon Brown, Steven Olson, Mike DiNocco, Jenna Kind, Jason Jansky, Meng Lu, Darren Sumich

Matte Painting – Lynn Yang, Gizem Ersavas

Colorist – Adam Scott

Art Department – Jeff Langlois, Brett Lopinsky, Laurence Konishi

Production Coordinator – Kris Drenzek

Color Executive Producer – Thatcher Peterson

Color Producer – Antonio Hardy

Color Coordinator – Diane Valera

Color Assist – Chris Obal, Nick Sanders, Gemma Parr

Editorial Company: TOM

Editor – Gabe Diaz

Motion Graphics – Robert Johnston

Assistant Editor – Sergio Maggi

Post Supervisor – Bryan Cook

Music: Scala & Kolacny Brothers

Conducted by Stijn Kolacny

Piano & arrangement by Steven Kolacny

Produced by Yannick De Pauw

Recorded by Dries D’Hondt and Filip Heurckmans

Mixed at studio Apes on Tapes (Lommel – Belgium) by Filip Heurckmans

Special thanks to All Parts Move (Maurice Keizer & Glenn Stone) and the team of Rhino / Warner Music Group USA

Sound Design Company: Robot Repair

Sound Designer – Doug Darnell

Nos Estados Unidos, a segunda emenda da Constituição garante aos norte-americanos o direito de portar e usar armas de fogo. Diz o texto: “Sendo necessária à segurança de um Estado livre a existência de uma milícia bem organizada, o direito do povo de possuir e usar armas não poderá ser infringido”. O grande problema é que muitas pessoas acabam abusando deste “direito” e as consequências estão aí para quem quiser ver, e o desarmamento da população está constantemente em debate.

Entre aqueles que são contra e aqueles que são a favor do desarmamento, uma organização chamada Evolve propõe um meio-termo em seu primeiro comercial, criado pela Saatchi & Saatchi de Nova York.

Usando o humor para conscientizar as pessoas sobre o armazenamento e uso responsável de armas de fogo, o filme The Bill of Rights for Dumbasses – algo como Constituição para Idiotas – leva o público de volta a 1787, quando os “pais da nação” elaboraram o texto.

Dirigido por Seth Gordon e produzido pela Community Films, o filme mostra Thomas Jefferson debatendo com outros líderes a inclusão ou não da frase “contanto que você não se comporte como um idiota” ao texto original.  Jefferson defende que não é necessário, pois confia no bom julgamento do povo… É claro que toda essa história é acompanhada de exemplos do uso idiota das armas.

Com a assinatura “O direito é de portar armas, não de ser um idiota”, parece ser um bom começo.

Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie