Hasta La Creative!

In a new campaign, the plastic containers, wraps and bags of Glad Products are highlighted as ways to fight food waste.

CVS heard complaints about coupons creating cash register receipts that spanned five or six feet and has gone online with its offers.

In documents filed on Thursday, Twitter noted that it has been greatly expanding its inventory of advertising slots, especially for promoted tweets.

Scripps Networks Interactive and the media company Meredith are following consumers’ eyes and advertising dollars.

A Maxwell House International Café campaign aims for a humorous, romantic effect.

Much attantion was focused on content as the 10th annual Advertising Week began in New York on Monday.

Following its own move into automated buying, IPG Mediabrands announced a plan to help clients create content for online platforms.

The venerable bear is now less an authority figure than a paragon of positive reinforcement who embraces people who show they know how to avoid causing fires.

The video game system is a useful tool for reaching young men, who can elude advertisers. Sony estimates advance sales will reach about $10 million.

The refrigerated dog food maker takes a patriotic turn in a new campaign to highlight its fresh ingredients.