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Aug 01

Social Media Platforms Make Mountains of Money On the Back of Someone Else’s I.P.

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Who do you want to program your screens? Who do you want to take you for a digital ride? It’s a fundamental question for consumers of information. When you choose the social media platforms as your answer, you become the product that they monetize via your daily obsessions and rapt attention, which is now the […]

The post Social Media Platforms Make Mountains of Money On the Back of Someone Else’s I.P. appeared first on Adpulp.

Jul 18

Business Journalists Have Harder Truths To Tell, And Now Is the Time

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“Progress is impossible without change, and those who cannot change their minds cannot change anything.” -George Bernard Shaw I have covered the marketing, media, and advertising industries on this website for 15.5 years now. What began as a place to have digital “watercooler discussions” about ads, quickly grew into something bigger and better. Adpulp.com has […]

The post Business Journalists Have Harder Truths To Tell, And Now Is the Time appeared first on Adpulp.

Jun 04

Danger: Front Line Reporters Increasingly Put In Harm’s Way

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Adpulp covers media and marketing—two sides of one coin. As such, it’s important to shine a light on the continued abuse of American journalists by the White House, by the police, and by our fellow Americans. More than 250 violations of the freedom of the press have been lodged since May 26. Minnesota police arrest […]

The post Danger: Front Line Reporters Increasingly Put In Harm’s Way appeared first on Adpulp.

Apr 29

See Only Evil, Or Look in Another Direction

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We see what we want to see. We also see the things that the media frames for us. We do not see what we don’t want to see and we do not see the things outside the media’s dominant frame unless we choose to look. Jon Alsop is a freelance journalist who writes Columbia Journalism […]

The post See Only Evil, Or Look in Another Direction appeared first on Adpulp.

Apr 21

Meat Sheets Go Meta

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Steak-umm is frying minds and taking names on Twitter. Not everyone is impressed, but I am. media literacy in the internet age is incredibly difficult to develop. you have to navigate special interest groups, trolls, ads, conspiracies, fake accounts, satire, sensationalism, and beyond, in order to find credible source material and relevant experts buried under […]

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Dec 13

3 Steps to Brand Marketing Success: Consider, Believe, and Buy

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I can’t recall how many articles I’ve published here about the power of content marketing, a.k.a. brand storytelling. So many. Because the need is ever great, here’s another… When good fortune is on your side, and you have a well-made ad campaign (backed by sufficient media dollars to reach a multitude of desirable audiences in […]

Dec 09

When Your Truth Isn’t My Truth, Fact-Based Narratives To Support Brands Also Suffer

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If you have high blood pressure or a propensity to weep for the nation, DO NOT turn on your TV today. If you do turn on the TV, the chance that you will be overwhelmed in an avalanche of state-sponsored lies is much too high. Instead, let’s hear from a man who knows a lot […]

Oct 31

Twitter To World: Political Message Reach Should Be Earned, Not Bought

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Jack Dorsey, co-founder and CEO of @Twitter, and founder and CEO of Square, made some interesting Tweets today to announce Twitter’s new policy that bans all political advertising from the platform. We’ve made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought. Why? A […]

The post Twitter To World: Political Message Reach Should Be Earned, Not Bought appeared first on Adpulp.

Oct 25

Mark Is Responsible. Mark Is Irresponsible.

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Mark Zuckerberg testified, a.k.a. whined a lot, in front of Congress this week. U.S. Representative Katie Porter from California, a law professor and graduate of Harvard Law, cross-examined the witness. She asked Mark if he cares about privacy as he claims to do, why is he arguing in federal court that consumers can’t hold Facebook […]

The post Mark Is Responsible. Mark Is Irresponsible. appeared first on Adpulp.

Oct 20

Media Expert, Simon Peel, Helps Get Adidas on the Right Page

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Why do you continue to go to marketing conferences? Are they worth the cost, the travel hassles, and the time away from the office? For people interested in marketing effectiveness, the answer last week was yes. Marketing Week, Campaign, and Footwear News are all carrying the story of how Adidas overinvested in digital marketing and […]

The post Media Expert, Simon Peel, Helps Get Adidas on the Right Page appeared first on Adpulp.

Oct 07

Sports Illustrated Not Going to the Bloggers

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Meredith Corporation unloaded Sports Illustrated for a mere $110 million last May. Marketing and brand development company Authentic Brands Group was the buyer. Authentic Brands, which owns licensing rights to companies like Juicy Couture and celebrities like Muhammad Ali, has zero experience running a media company. Given their need for help, the new owner of […]

The post Sports Illustrated Not Going to the Bloggers appeared first on Adpulp.

Sep 26

Åsk Wäppling’s Adland Torpedoed By “Nuisance DMCA”

Posted in: Uncategorized

Åsk Wäppling is a warrior in the midst of a legal battle to preserve 20 years of her digital work. Thanks to the Digital Millennium Copyright Act and the lawyers who misuse it to intimidate everyday citizens, Adland.tv is now offline. DMCA criminalizes production and dissemination of technology, devices, or services intended to circumvent measures […]

The post Åsk Wäppling’s Adland Torpedoed By “Nuisance DMCA” appeared first on Adpulp.

Sep 03

How Do You See Her? When Do You See Her? Where Do You See Her?

Posted in: Uncategorized

Media is a false mirror. It’s false because it doesn’t show us who we are. It shows us who we are programmed to be. Media makers have a professional obligation to widen the lens. Advertisers often ask for people of color in their ads to showcase their awareness and sensitivity and to appeal to the […]

The post How Do You See Her? When Do You See Her? Where Do You See Her? appeared first on Adpulp.

Jul 27

How To Get Rich In Advertising

Posted in: Uncategorized

There are three ways to get rich while working in advertising. You can start an awards show and build an empire based on vanity. You can start, acquire, or run a holding company. Or you can sell ad space for the networks. Did you know that last year, the broadcast and cable networks together secured […]

The post How To Get Rich In Advertising appeared first on Adpulp.

Jul 08

Redirection Is The New Black

Posted in: Uncategorized

Redirection is the new black. According to Patrick Berlinquette, founder of the search engine marketing consulting firm Berlin SEM, Google conducted an experiment in meant to confront online radicalization. While the intent was benign, the methods of this digital madness are available to all. With redirection, marketers swerve your monetizable desperation. But we can also […]

The post Redirection Is The New Black appeared first on Adpulp.

Jan 29

All Work And No Play Makes Johnnie and Joanie Witless Screen Zombies

Posted in: Uncategorized

Advertising like law, journalism, technology, engineering, medicine, and other professions demands countless hours from its workers. This, despite damning evidence that productivity and creativity fall flat after about six hours of concentrated work. According to the Bureau of Labor Statistics, the average American works 44 hours per week, or 8.8 hours per day. A 2014 national Gallup […]

The post All Work And No Play Makes Johnnie and Joanie Witless Screen Zombies appeared first on Adpulp.

Nov 20

How Do You Sell the National Right-Wing Agenda? You Buy Up the Local TV Stations

Posted in: Uncategorized

Media literacy is one of the most important factors in our ability to remain free. When news is “fake” and science is junk, only the supreme leader has the truth. It sounds like dystopian fiction, but fiction has a funny way of showing us the truth. Before we dive into an examination of the widespread […]

The post How Do You Sell the National Right-Wing Agenda? You Buy Up the Local TV Stations appeared first on Adpulp.

Apr 04

Lexus Finally Delivers On The Promise of Hyper-Customization

Posted in: Uncategorized

Finding the perfect vehicle that meets your every need was once only a fantasy, but now it’s becoming reality. Through a partnership with 23andMe, Inc., the leading personal genetics company, Lexus will soon offer the ultimate answer to vehicle customization. Genetic Select is a revolutionary new car buying experience that takes the only thing that […]

The post Lexus Finally Delivers On The Promise of Hyper-Customization appeared first on Adpulp.

Feb 18

Social Media Is A Breeding Ground For “Sowing Discord”

Posted in: Uncategorized

Buying followers—real or fake—on Twitter and other social media platforms has been an irritating problem for years. The shady firms who offer these services play the vanity card to perfection and it works. It works because we are human and humans need to organize. Like wolves, we need a pack leader, and people mistake high […]

The post Social Media Is A Breeding Ground For “Sowing Discord” appeared first on Adpulp.

Jan 13

New Organic Life Mist Gets Musical Boost from Art Rock Outfit, YACHT

Posted in: Uncategorized

Product launches are such difficult affairs. When the new product is Kibu — One for All Life Mist (which SOLD OUT within seconds of being introduced this week) the process is even harder. Nevertheless, YACHT makes it look easy. Typically, a rock band uses their music video to “sell” their song. Placing an actual product […]

The post New Organic Life Mist Gets Musical Boost from Art Rock Outfit, YACHT appeared first on Adpulp.

Hasta La Creative!

Social Media Platforms Make Mountains of Money On the Back of Someone Else’s I.P.

Business Journalists Have Harder Truths To Tell, And Now Is the Time

Danger: Front Line Reporters Increasingly Put In Harm’s Way

See Only Evil, Or Look in Another Direction

Meat Sheets Go Meta

3 Steps to Brand Marketing Success: Consider, Believe, and Buy

When Your Truth Isn’t My Truth, Fact-Based Narratives To Support Brands Also Suffer

Twitter To World: Political Message Reach Should Be Earned, Not Bought

Mark Is Responsible. Mark Is Irresponsible.

Media Expert, Simon Peel, Helps Get Adidas on the Right Page

Sports Illustrated Not Going to the Bloggers

Åsk Wäppling’s Adland Torpedoed By “Nuisance DMCA”

How Do You See Her? When Do You See Her? Where Do You See Her?

How To Get Rich In Advertising

Redirection Is The New Black

All Work And No Play Makes Johnnie and Joanie Witless Screen Zombies

How Do You Sell the National Right-Wing Agenda? You Buy Up the Local TV Stations

Lexus Finally Delivers On The Promise of Hyper-Customization

Social Media Is A Breeding Ground For “Sowing Discord”

New Organic Life Mist Gets Musical Boost from Art Rock Outfit, YACHT

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