Hasta La Creative!

The new theme, “Mobilizing your world,” replaces “Rethink possible.” With AT&T’s advertising budget near $2 billion, those words may be hard to miss.

Ellen DeGeneres used a Samsung phone, an Oscar sponsor, for a star-studded selfie, but an iPhone to post from backstage. And that Coca-Cola emblazoned pizza delivery box rankled PepsiCo.

Advertisers are turning to experiential marketing, which is intended to engage consumers with a brand, to provoke positive discussion by word of mouth and on social media.

Spending an estimated $1 billion to sponsor and advertise during the Olympics in Sochi, Russia, marketers hope that multiple issues threatening to overshadow the Games won’t repel consumers.

The power of big-event television is on display as perhaps never before.

Concluding ad sales nearly two months before kickoff is unusually early and is a sign of an improving economy and interest in a New York-area game.

The merger of Omnicom and Publicis signals that advertising is now firmly in the business of collecting and selling the personal information of millions of consumers.

Social media services like Facebook, Instagram and Twitter are shifting how brands, like Oscar Mayer, Chevrolet and A.1., use events as promotions.

Jeep is reviving the Cherokee nameplate at a time when ethnic, racial and gender labeling has been largely erased from sports teams and products.

Content marketing is expected to be a big growth area for the ad industry and Robert J. Murray, global president of iProspect, a leading digital agency, is signing up.