May
05
Advertising: Push to Put Brands in Video Content
Posted in: UncategorizedThe move to integrate brands and products into video content and the resulting revenue have prompted the development of more original video programming.
Apr
25
Common Sense: Amazon’s Shrinking Profit Sets Off a Seismic Shock to Its Shares
Posted in: UncategorizedFor a second quarter in a row, the Internet retailer’s stock fell sharply after its earnings report, suggesting that investors may be growing wary.
Feb
15
Sports of The Times: Time for N.F.L. Sponsors to Demand Change
Posted in: UncategorizedThe way to help rid the league of its abusive locker room culture is for corporate sponsors to take a stand. It should be an easy call, but there’s big money at stake.
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Jan
20
Advertising: Yogurt Joins Super Bowl Snack Parade
Posted in: UncategorizedTwo brands of Greek-style yogurt, Chobani and Dannon Oikos, have bought commercial time during the game.
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Nov
29
Advertising: Two Marilyns, Six Scotches and 20 Hamburger Toppings
Posted in: UncategorizedMarketing decisions, like Marilyn Monroe appearing in competing fragrance ads and customized Quarter Pounders, offer more choices and raise a few questions.
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Sep
09
Media Agency to Host Event for Branded Content
Posted in: UncategorizedThe event, to be held on Tuesday, is expected to bring together about 35 marketers and a dozen content creators.
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Aug
18
Advertising: Postal Service Applies Old Promise to New Priority
Posted in: UncategorizedEven as the Web has cost the Postal Service billions of dollars in revenue, strong growth in package deliveries from e-commerce sites has helped to offset the loss.
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Apr
08
Sponsors Now Pay for Online Articles, Not Just Ads
Posted in: UncategorizedThe strategy of advertisers sponsoring or producing content that looks much like traditional editorial content has become increasingly common as publishers try to create more sources of revenue.
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