Anistia Internacional coloca usuários do Facebook no banco dos réus

A Anistia Internacional está usando bem as redes sociais para impactar as pessoas mundo afora. Depois do Tweet Censurado, agora é o momento de fazer os usuários do Facebook sentirem na pele uma repressão que é comum em diversos países. Trial by Timeline é um aplicativo desenvolvido pela Colenso BBDO Auckland que mostra quais atos do seu dia a dia – que você fez questão de compartilhar – são crimes que podem ser punidos com tortura e encarceramento mundo afora.

Ao aceitar ser julgado, o aplicativo analisa sua timeline para buscar crimes dos quais você é culpado, para depois sentenciá-lo. Nada escapa. No meu caso, por exemplo, eu recebi 94 condenações por 6 crimes em 68 países. A começar pelo fato de eu ser mulher: em 40 países, eu poderia ser morta por extremistas. Por ser jornalista, poderia ser espancada em 39 países. O exercício da liberdade de expressão permite que eu seja torturada em um país. E aquela cerveja com os amigos? Prisão em três países.

Todos os países onde estes abusos podem ocorrer são listados. No final, também há um mapa que mostra quantas vezes o usuário seria espancado, torturado, mutilado, estuprado… Não é um pensamento agradável, talvez por isso mesmo possa causar algum tipo de efeito nas pessoas.

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Land Rover Gives Thanks And Praises For Its 1 Mil. Facebook Fans

Follower counts in social channels don’t mean much, but no matter how many times a social media expert repeats this fundmental bit of advice, numbers continue to dazzle CMOs and others famished for metrics.

Which explains why Land Rover has made a note of a social media milestone, namely its one millionth “Like” on Facebook.

Even if the occasion isn’t actually all that auspicious, the ad is a nice “Thank You” note to Land Rover fans.

And why not take the opportunity to say thanks for your attention, thanks for buying Land Rover and including the brand in your social updates?

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How Your Depraved Facebook Posts Would Get You Tortured in Other Countries

How often would your Facebook activity get you beaten, tortured or beheaded in the world's most repressive countries? A lot more often than you'd think. Amnesty International of New Zealand and agency Colenso BBDO of Auckland created an app called "Trial by Timeline" that analyzes your Facebook posts and lets you know how you might be brutalized in countries that persecute people based on everything from sexual orientation and religion to drinking and writing for the media. (I was beaten and tortured more than 270 times, but at least I wasn't beheaded or stoned to death.) It's a morbidly fascinating way to explore the liberties most of us take for granted. The app actually came out late last year but didn't get much attention until it was featured recently by The Inspiration Room and a few other sites.

    

Bakers Burn Their Brand to a Crisp in Epic Facebook Meltdown

UPDATE: The bakery is now claiming its social-media accounts were hacked, and that it did not post the incendiary messages. This claim is not being wholeheartedly accepted by commenters on the Facebook page. Original post below:

Social media allows consumers to talk to brands, and brands to yell back loudly at consumers with massive meltdowns that will forever be preserved thanks to the glory of the print-screen button. Amy's Baking Company Bakery Boutique & Bistro, a horrible restaurant in Scottsdale, Ariz., has just demonstrated a valuable lesson for every brand out there: Don't feed the trolls. Really, don't engage. Panties all in a bunch over the fact that Gordon Ramsay gave up on them, the owners took to Facebook to defend themselves. Yes, Ramsay declared that for the first time in the history of Kitchen Nightmares, he had met two owners he simply couldn't help. So, Amy and Sammy decided set the record straight by swearing, threatening to pursue legal action against Yelp and Reddit, claiming god is on their side, and generally freaking out in all caps—drawing more and more Internet ire with every expletive-filled rant. It's a glorious day for crazy on display. Click through to BuzzFeed for more exquisite details on what not to do.

    

Instagram Gets All Facebookey, Introduces Who’s Who Photo Tagging

You know how you can tag your friends in a photo you upload to Facebook? Now Facebook-owned Instagram is introducing the tagging feature.

Mike Isaac of All Things D believes the move could be a boon for brands.

Photos of You essentially gives a brand the ability to crowdsource photos of its products — likely put to use — from the millions of people who are on Instagram and taking pictures all the time. So, basically, if I’m Nike, I could potentially get tons of free content for my Photos of You tab, all courtesy of the rest of Instagram.

Could be good. Could be a mess.

It may be worth noting here that Facebook and Instagram are working to deliver better user experiences, but what do we immediately begin to consider when a new feature like this is unveiled? How brands are going to game the system.

How very Pavlovian — platforms bark and media and marketing people jump.

In other digital identity and social media news, the NCAA has banned the display of #hashtags and social media URLs on football fields. What century are those fools livin’ in?

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Create Compelling Mobile Experiences, Or Facebook Falls Apart

Remember when the call was put out to accelerate our processes and get up to Internet speed? I think we’ve done it, because today a huge company can emerge from a dorm room to become a major Silicon Valley-based player in just a handful of years. Said company–Facebook–can then go public (after which its officers may begin to get their fortunes out, before the whole thing fizzles).

FBHOME

According to San Francisco Chronicle, Mark Zuckerberg took $2.3 billion in stock options last year, while Cheryl Sandberg earned $822 million in cash-outs. Whether the two top people at Facebook need some walking around money, or whether they’re reading the tea leaves, who can say?

What I can do is point to this article in The Guardian, which suggests that FB’s expansion in the US, UK and other major European countries has peaked.

In the last month, the world’s largest social network has lost 6m US visitors, a 4% fall, according to analysis firm SocialBakers. In the UK, 1.4m fewer users checked in last month, a fall of 4.5%. The declines are sustained. In the last six months, Facebook has lost nearly 9m monthly visitors in the US and 2m in the UK.

Users are also switching off in Canada, Spain, France, Germany and Japan, where Facebook has some of its biggest followings. A spokeswoman for Facebook declined to comment.

Are we growing weary of our own Walls, and hearing about life’s little and sometimes major events via our friend’s Walls? Clearly.

As people look for new experiences online and in real life, Facebook’s challenge is to provide them, particularly on the mobile handset. Which brings us to Facebook Home.

According to Reuters, Home lets users comprehensively modify Android, the popular mobile operating system developed by Google, to prominently display their Facebook newsfeed and messages on the home screens of a wide range of devices – while hiding other apps.

I don’t own an Android device, but I like the boldness in this move. Facebook is “improving” one of it’s most significant competitor’s products. That’s not something you see everyday.

In other news, Google Now is now available on iOS.

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Aplicativo da Médicos Sem Fronteiras transforma likes no Facebook em doações

Parece que a caça aos ativistas de sofá está aberta. Além da UNICEF, que disse que “likes” não salvam a vida de ninguém, outra campanha se volta para os usuários do Facebook.

A Médicos Sem Fronteiras, em uma iniciativa até anterior a da UNICEF, quer mostrar que apenas boas intenções não são capazes de ajudar uma pessoa. Em dois filmes, os médicos contam aos pacientes como existem pessoas com vontade de colaborar no mundo – incluindo 47 mil membros na página do Facebook da instituição – e perguntam: “Isso faz você se sentir melhor?”

São abordagens provocativas, claro, mas aqui a ideia vai além de apenas incutir culpa em quem apenas deu like nos perfis dessas ONG’s e nunca doou um centavo. Um aplicativo transforma curtidas em doações de forma engenhosa.

Você se cadastra no site da campanha, integrando seu Facebook, e um post automático será publicado na sua timeline dizendo: “Para cada like nesse post, eu irei doar $1 para a Médicos Sem Fronteiras”. Obviamente, é possível definir a quantia máxima a ser doada, e o app calcula apenas as curtidas dos seus amigos para evitar fraudes.

É uma maneira interessante e até divertida de transformar a obsessão pelos likes em dinheiro real. A criação é das dinamarquesas Kommunikationsbureauet København e da Konstellation.

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Click Cups, Become Friends On Facebook

In an industry starving for innovation, some wild ideas will be thrown at the wall. Some of them will even stick, before sliding down and out of view.

Quick, look at this idea — a smart beer cup connected to your Facebook account — for it too may slide from view.

Chris Matyszczyk writing for CNET says:

I am sure that some will be vastly entertained by waking up after a night when they got truly toasted to discover how many people they truly toasted.

Awkward though it seems at first glance, there is something here that I like. Budweiser is making an effort to be useful, and that I salute. Although, I do question the need for this particular application of technology, and I wonder if Twitter isn’t a better platform for it, given that following behavior on Twitter is “promiscuous,” and better suited to “meeting and greeting.”

Hat Tip: Taplister

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Budweiser apresenta copo com chip integrado ao Facebook

É oficial. Você não pode nem mais beber cerveja em paz. Se um comentário ou foto mal interpretada no Facebook eram capazes de lhe causar problemas, agora é preciso tomar cuidado com quem você brinda.

A Budweiser inventou o “Buddy Cup”, um copo com chip integrado à rede social do Mark. Basta brindar, e você e a outra pessoa automaticamente ficam amigos no Facebook.

Pode parecer só ideia pra videocase, mas a marca pretende colocar o copo em ação nos eventos que patrocina, incluindo shows, festivais e festas.

A criação é da Africa, com produção do estúdio Bolha.

Budweiser

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UNICEF manda avisar que likes no Facebook não salvam a vida de ninguém

Na Suécia, a UNICEF tem uma abordagem bem mais provocativa em suas campanhas em comparação com o que tenho visto em outras iniciativas localizadas. No ano passado, por exemplo, a instituição polemizou dizendo que os supostos presentes dos supostos três reis magos são inúteis, incentivando as pessoas a repensarem suas compras de Natal.

O objetivo era aumentar as doações de vacinas contra poliomielite para crianças carentes, um pedido que continua no novo filme criado pela Forsman & Bodenfors.

O monólogo de um garoto ironiza a quantidade de likes na página da UNICEF no Facebook – quase 200 mil – dizendo que assim fica mais tranquilo, já que certamente ele e seu irmão caçula estarão livres de doenças.

Apenas curtir algo no Facebook não salva a vida de ninguém, e a campanha assina dizendo que com apenas R$ 15 é possível vacinar 12 crianças, que podem ser compradas diretamente no site unicef.se/poliovaccin.

UNICEF

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Facebook Home Campaign Improves as No One Wants to Listen to Zuckerberg Yapping On

This "Launch Day" ad for Facebook Home, aka Facebook's new mobile UI, brings the non-pornographic online distractions of one engineer to vivid, Jumanji-esque life. The ad, which is a significant step up from the earlier airplane spot, was shot on location at Facebook's Menlo Park, Calif., campus, and the people in it are members of the actual product team behind Facebook Home. (These guys must be less camera shy than Intel's workforce.) The spot also reinforces 2013 as the year of the goat in advertising. Remains to be seen whether Home itself belongs in the category of much-derided farm animal. Second new spot, "Dinner," posted after the jump. The two new spots, like the airplane one, were done by Wieden + Kennedy.

    

O Facebook é mesmo mais interessante que a conversa da sua tia chata?

Só aumenta o chororo de que nossa geração está perdendo as reais conexões humanas, já que prefere ficar olhando o celular ao invés de conversar com a pessoa sentada a sua frente. Mas o Facebook acha isso certo, e que, também, o conteúdo compartilhado na timeline é mais interesante do que o papo da sua tia chata durante o jantar.

O novo comercial para o Facebook Home, “Dinner” (acima), segue a linha apresentada pelo “Airplane”, materializando a timeline e levando para longe a mente de quem olha para o smartphone.

Do mesmo modo, no outro filme abaixo (“Launch Day”), Mark Zuckerberg aparece para anunciar o lançamento da plataforma, enquanto um funcionário ignora o discurso do chefe para conferir sua timeline. O que nos leva a conclusão inevitável de que o Mark é uma tia chata.

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Australian Road Trip Ends Badly for You, and Horribly for Your Facebook Friend

The Transport Accident Commission of Victoria in Australia hits the road once again to promote safe driving. TAC has taken many different, well, tacks in its previous efforts—ranging from goofy humor to wretched depression and all-out shockvertising.

"Roadtrip Forever," created by media firm SCA, constitutes a change of direction in form, though not function, as safety education remains the goal, with teens and young adults the target. There are traditional elements, including TV and radio, but its centerpiece is an immersive, highly personalized Facebook experience that lets you log in and pick one of your FB friends to take on a three-minute virtual road trip. Well-crafted cinematic video storytelling is skillfully intercut with bogus status updates and chats involving your various friends. Men experience one trip; women another. Since TAC is the advertiser, it's not giving anything away to say that both journeys end in vehicular tragedy.

"The core idea is to make sure it has an impact, and that at the end of it the user goes, 'Whoa!' " SCA creative director Angus Stevens says in a behind-the-scenes clip. If the campaign alters the way they drive and inspires young people to share the Facebook experience with peers, all the better, he says.

I'm not sure any TCA effort could have as much impact, literally or figuratively, as the "Swap" commercial from a few years back. But "Roadtrip Forever" does pack a punch, albeit in an eerie, thoughtful, almost melancholy way, rather than through sudden shocks or blood and guts. (Sure, it's manipulative, but most PSA efforts of this type are, and the personalized Facebook approach gives "Roadtrip Forever" a more "realistic" immediacy that others lack.)

The first-view "Whoa!" factor does depend, to some extent, on surprise. Still, taking the trip a second time, even when you know what's coming, doesn't significantly dampen the effect. This particular drive delivers on multiple viewings and actually gains emotional resonance as details and nuances begin to register more deeply.

If there's a flaw, it's the basic concept of letting users choose their road-trip companions. Plugging in a beloved friend yields a sad, moving journey. Choosing a "friend" you don't know so well, or picking someone you don't really like—and we all have plenty of those among our FB connections—cushions the impact considerably.

Via Adverve.

    

E se os personagens de Game of Thrones estivessem nas redes sociais?

Como seria se os personagens de Game of Thrones tivessem Facebook e Twitter? A resposta vem de três fontes diferentes, o Funny or Die, Happy Places (atenção, rola spoilers da terceira temporada) e Thought Catalog. No Facebook, a primeira criação ficou por conta de Jon Athmann, do Team Pwnicorn. Jaime Lannister tenta alterar seu status de relacionamento, sem sucesso. A resposta: você não pode estar em um relacionamento com a sua própria irmã.

Também é uma oportunidade de aprender o jogo de bebidas de Game of Thrones, ensinado por Robert Baratheon. Na brincadeira, o jogador sempre tem de beber quando alguém diz que o inverno está chegando, Tyrion bebe, Jon Snow é chamado de bastardo, as pessoas fazem sexo. A dose é dupla quando é incesto.

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Se você não leu no primeiro parágrafo, volto a dizer aqui: o Happy Places está fazendo versões dos episódios da terceira temporada, o que significa que há SPOILERS nos posts. Se ainda assim você quiser dar uma olhada, o episódio 1 está aqui, e o 2 aqui.

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Já no Twitter, a interação fica um pouco mais confusa, mas ainda assim engraçada. Brandon Scott Gorrell, criou uma timeline em ordem cronológica para mostrar o que Daenerys, Cersei, Jorah, Jon Snow e Tyrion, entre outros, diriam.

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Facebook.com/AdPulp Is A Satellite In Your Orbit

Do you follow AdPulp’s stream of posts on Facebook?

Facebook is where we display the majority of the new work we receive from agencies around the globe. It’s also where we create image based serial content, like you see here.

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Novo comercial do Facebook Home materializa a timeline dentro de um avião

O Facebook acaba de divulgar o segundo comercial de sua plataforma Android, chamada Home, que foi lançada na última quinta-feira, 4 de abril.

O filme mostra um rapaz dentro de um avião, com a ideia de que, com o Facebook Home, ele nunca se desconecta de sua timeline. Tudo o que vê no smartphone aparece ao seu lado, e assim não perde nada.

É um divertido comercial, mas imagina o pesadelo que seria ver as bobagens que aparecem na sua timeline materializadas na sua frente? Seria bicho desaparecido, chorôrô sobre política, memes sem graça, informações não apuradas e fotos desfocadas pra todo lado. Sem contar a prova de que ninguém nunca obedece a aeromoça.

Facebook Home

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W+K’s Facebook Home Ad Shows Your Life Becoming Even More of a Circus

Facebook just posted the new ad below, from Wieden + Kennedy, on its own site—it will also air Saturday evening during the Final Four on CBS. The social network has had trouble connecting with consumers through its ads before—the "Chairs" spot was roundly and notoriously mocked. This new spot, for the Facebook Home software, which essentially turns Android phones into Facebook phones, has its own issues. It shows an airplane traveler using Home to flip through photographs, each of which comes to life in front of him—sunbathing friends appear in the overhead compartment; his nephew shows up in the aisle with a face full of cake; the drag queen Shangela Laquifa Wadley pops out of the flight attendant's service cart. There's a lot going on. (Oddly, the traveler also ignores a request to turn off his phone; apparently he can't miss a single status update.) Directed by MJZ's Fredrik Bond, the spot is big and cartoony—and surreal, too, which seems to have completely flummoxed the commenters on the Facebook page where it's posted. (The level of negative reaction there is quite remarkable.) It's sometimes hard to know why Facebook, whose image problems usually stem from it seeming too big and too invasive, doesn't try to capture small, human moments rather than cosmic or circus-like ones. Maybe next time. Credits below.

CREDITS
Client: Facebook
Project: Facebook Home
Spot: "Airplane"

Agency: Wieden + Kennedy, Portland, Ore.
Creative Directors: Stuart Harkness, Chris Groom, Dan Hon
Copywriter: Dan Kroeger
Art Director: Johan Arlig
Producer: Endy Hedman
Account Team: John Rowe, Leah Bone, Anya Esmaili
Executive Creative Directors: Mark Fitzloff, Susan Hoffman, Joe Staples
Head of Production: Ben Grylewicz

PRODUCTION
Production Company: MJZ
Director: Fredrik Bond
Executive Producer: Kate Leahy
Line Producer: Line Postmyr
Director of Photography: Roman Vas’yanov

EDITORIAL
Editorial Company: Joint
Editor: Tommy Harden
Post Producer: Yamaris Leon
Post Executive Producer: Patty Brebner

VISUAL EFFECTS
Visual Effects Company: The Mill
Shoot Supervisors, Project Leads: Chris Knight (2-D), Dave Lawson (3-D)
Producer: Christina Thompson
Executive Producer: Sue Troyan
3D Artists
Lead: David Lawson
Matte Painting: Tom Price
Modelling: Milton Ramirez, Blake Sullivan, Timothy Hanson
Texturer: Edwin Fong
Tracking: Martin Rivera
Rigging, Animation: Jacob Bergman
Animation: Blake Guest
2-D Artists: Nick Tayler, Narbeh Mardirossian, Peter Cvijanovic, Trent Shumway
Titles, Graphics: Albert Yih, W+ K Motion

MUSIC, SOUND DESIGN
Music+Sound Company: Walker
Composer: Jumbo
Sound Designer: Michael Anastasi, Barking Owl
Producer: Sara Matarazzo

MIX
Mix Company: Eleven
Mixer: Jeff Payne
Producer: Caroline O’Sullivan

    

Facebook Pitches Home Sweet Home in New Commercial

Be it never so humble. Facebook is ratcheting up its ubiquitous presence in people's daily lives with its "Home" software for Android devices that more or less turns handsets into Facebook Phones. With Home engaged, the social network becomes the dominant presence on your device, with Facebook messages, updates and big, bright, smiley friend images right upfront, along with the ability to chat while using other apps. A 60-second video from the company's in-house creative department predictably plays the connection card with footage of smiley folks interacting via Facebook Home and lovin' it. The approach is similar to Wieden + Kennedy's mostly maligned commercials for the brand, portraying Facebook as a benign, beneficent presence, minus W+K's metaphorical malarky about chairs and swimming pools. The clip reminds me, somewhat, of the feel-good phone-company ads of yore—Reach out and touch someone, etc.—though Facebook's vanilla flavoring is thicker, and the spot manages to be both grandiose and bland at the same time. Still, the work accomplishes its mission of explaining in simple terms what Home is and why consumers might want to use it. Of course, there's more than UX evolution going on here. Home's economic endgame, as Ovum chief telecoms analyst Jan Dawson points out, is almost certainly "to track more of a user's behavior on devices and present more opportunities to serve up advertising." And the phone "takeover" aspect is Orwellian; even the spot oozes conformity. Still, millions of consumers won't care. They'll be pleased they can go Home again—and if Facebook has its way, they may never leave.

    

Assista ao primeiro comercial do Facebook Home

O smartphone do Facebook não é bem um smartphone. É um Android otimizado, como uma template para tornar sua vida mobile completamente conectada com a rede social, conforme anunciado hoje por Mark Zuckerberg.

Intitulado Facebook Home, o sistema fará sua estreia no HTC First, que será lançado no dia 12 de abril no mercado norte-americano pela AT&T. No mesmo dia, quem já tem um Android também poderá fazer download do Home, compatível com HTC One X, HTC One X+, Samsung Galaxy S III e Samsung Galaxy Note II.

Junto com a novidade, saiu também o primeiro comercial do produto. Em 60 segundos, o Facebook Home é mostrado como uma interface fácil e uma experiência completamente nova para o seu smartphone. É importante notar o tom emotivo, semelhante a algumas campanhas do Google e Apple, na tentativa de humanizar a tecnologia.

Facebook
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Facebook

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NYPD Now Scanning Facebook, Instagram Photos to Identify Criminals

If you're thinking of committing a felony in New York City anytime soon, keep an eye on how many photos of you are floating around on Facebook and Instagram. The NYPD's new Facial Recognition Unit is using software to scan faces in social media, and from surveillance-camera footage, and match them to the mugshots of known criminals. The amount of people posting photos online is a veritable boon to modern police investigation. By modern, I mean after 2006. Since the FRU can use only clear, straight-ahead portrait shots, trying this in the days of Myspace would have been impossible. Photo via.