Campaign Spotlight: Ads Remind Desert Residents Water Doesn’t Grow on Trees

The campaign from the Southern Nevada Water Authority encourages awareness of the critical need to conserve water in the region.



Milq Aims to Separate Wheat From Social Media Chaff

Milq, which makes its debut on Monday, lets users organize bits of media around common themes, resulting in something like collaborative mixtapes.



F.C.C., in a Shift, Backs Fast Lanes for Web Traffic

Planned new rules would allow an Internet provider to negotiate separately with content companies like Disney or Google and charge for priority service.



Felix Salmon to Take On Web-Based Role at Fusion

Mr. Salmon, a prominent writer on finance who is leaving Reuters, will take up a web-based role at Fusion that runs across multiple media.



Advertising: With a Mouthful, A&W Hopes to Draw Baby Boomers’ Offspring

The restaurant chain, which peaked in the 1960s and ’70s, hopes a campaign that includes a 304-character hashtag will attract the younger generation.



Advertising: For a New Burt’s Bees Line, Check Your Calendar

The personal care brand Burt’s Bees is promoting anti-aging products in messages that will appear as appointments in electronic calendars.

The Media Equation: Aereo Case Will Shape TV’s Future

A lot of people will be watching to see how the Supreme Court rules over the legality of Aereo because of what it could mean for the broader media ecosystem.



Advertising: Kraft Macaroni and Cheese Enlists Start-Up to Help With Social Media

Ditto Labs will search photos on Instagram, Tumblr and Twitter for Kraft Macaroni and Cheese products and use that information to develop marketing strategies.



Advertising: At 2014 New York Auto Show, Just Click to Kick the Tires

Using Google’s Street View technology, sponsors of the New York International Auto Show are creating a virtual exhibition online.



Advertising: ‘Turketarian’ or ‘Meatatarian’? It’s All in the ‘Framily’

Campaigns featuring coined and made-up words are increasingly prevalent on television, in print, online and in social media.



Turkey Greets Twitter Delegation With List of Demands

Amid tensions over leaks on Twitter about an ongoing graft inquiry, company representatives attempted to smooth things over with the Turkish government.

Russia Is Quick to Bend Truth About Ukraine

Misinformation, exaggerations, conspiracy theories, overheated rhetoric and outright lies about the political crisis in Ukraine have emanated from the highest echelons of the Kremlin.



Advertising: Voice of Soccer Calls the Action Well Off the Field

Ian Darke, a Briton who grabbed American fans by calling their team’s victory over Algeria at the last World Cup, will be calling big games in this year’s round. ESPN is trying to raise his profile.

Campaign Spotlight: Mizuno Campaign Asks What Makes Sammy — and Everybody Else — Run

The campaign maintains that running can transform a person’s mood, body and outlook on life.



Advertising: Maxwell House, Aiming to Reclaim Coffee Crown, Starts Makeover

The new campaign includes logos, packaging, products, a presence in digital and social media and advertising with the theme, “Say good morning to a good day.”



Comcast Gears Up to Persuade Regulators

The companies filed documents in support of the plan, which has faced opposition and will be the subject of a Senate hearing this week.



Vox Takes Melding of Journalism and Technology to a New Level

The new site, led by Ezra Klein, the founder of Wonkblog, features a next-generation content management tool that greatly enhances digital storytelling.



Advertising: Beware the April Fools’ Jokes Coming From Madison Avenue

April 1 is a day for pranksters, and businesses and chambers of commerce are vying for top attention.

    



WWE Network Is Loud Introduction to the Video Streaming Ring

World Wrestling Entertainment has positioned itself on the cutting edge of Internet television with its new subscription-only streaming video service.

    



Advertising: For Opening Day, a Campaign to Love Baseball

A salute to opening day will start the effort, by BBDO New York, which will focus on young stars and how attending games can provide lifetime memories.