As Ukraine continues to fight for its sovereignty against Russia’s invasion, the country is also attempting to shore up its economy. As part of that, a nonprofit organization and campaign, Spend With Ukraine (SWU), has been established to promote products and services that are available for access to customers all around the world. The online…
Building a bomb shelter should never have been in any agency’s office plans, but the daily truth in Ukraine makes that a necessity. And for Polina Blyzniuk, catching up on work in a shelter has become a comfortable alternative to refreshing her phone for bad news. “Even when there’s an air alert, it’s easier to…
It was the most traumatic and emotional experience of my life. As the rumors swirled last January insinuating Russia could invade Ukraine, I and many others thought they were just that–rumors. Media hype to fulfill global news coverage holes. This wasn’t going to happen. There was no way this could happen. My birthday was in…
To mark the one-year anniversary of the war in Ukraine, the Disasters Emergency Committee (DEC) has released a film featuring Ukrainians still living in their country reciting the lyrics to the song of hope “You’ll Never Walk Alone.” The DEC brings together 15 aid charities from the U.K. to raise funds in times of crisis….
On the anniversary of Russia’s invasion of Ukraine, a state-affiliated, yet independently run media organization is stepping up its mission to make a difference and tell human stories amid the inhumanity of war. While the war is fiercest on the frontlines, Ukraine’s advertising and creative sectors continue their fight in the information war. Once heavily…
On Feb. 24, the people of Ukraine will mark the first anniversary of a nightmare–the unprovoked invasion by its neighbor, Russia. One initiative to show the impact of the war uses Google Street View-style images to show how the affected cities are brutally different from how they were just one year ago. “The Undeniable Street…
As the war for Ukraine reaches a year, the country’s advertising industry is continuing to produce creative ideas that help Ukraine’s economic situation and its defense against Russian invasion. The latest example comes from the McCann Kyiv team, alongside volunteer movement Ukraine for Heroes. They have produced a project that brings together art and the…
In 2022, winter came early to Ukraine. As temperatures plunged below 0 degrees celsius in November, the Russian military targeted Ukraine’s energy infrastructure. Despite that, the creative communications industry has continued to work through the combat, finding ways to operate amid the peril remaining Ukrainians face. Everyone is playing their own part in keeping Ukraine…
Uber, the technology-led transportation business, has been supporting communities around the world in various ways, from anti-domestic violence initiatives to vaccine drives. But with its recent campaign highlighting the work of its drivers in Ukraine, it has begun to showcase these efforts. In December, Uber released three ads featuring the stories of Ukrainian drivers still…
Under the ongoing onslaught of Russia’s invasion, ordinary Ukrainians perform heroic and selfless acts every day to help their fellow citizens. Ride sharing app Uber is helping Ukrainian drivers tell their stories and experiences of facing war to the world in a campaign to raise donations for the country’s United24 foundation. The “Keep Ukraine Moving”…
While announcing a new global management structure made up of existing senior leadership to service under president and chief executive Hiroshi Igarashi, agency network Dentsu has also revealed the conclusion of the sale of its joint venture in Russia to its local partners. From around January 1, the company aims to integrate Dentsu International and…
The national brand value of Russia has diminished by almost $150 billion over the last year since its invasion of Ukraine began in February, according to research released around the strength of national brands. Released by research and insights consultancy Brand Value, the annual Nation Brands Value report highlights the top 100 countries. It revealed…
When war broke out in Ukraine, we, like countless others, felt powerless to help. We wanted to help in a meaningful way but were lost as to where to begin. As creatives in the ad industry, we’re artists at heart and fundamentally believe in the importance that art plays in culture. So, when images started…
The war in Ukraine is a fossil fuel war, claims an action campaign that has been running out of Poland. The aim is to damage the Russian president who is funding the war with money made from energy exports. Run by a team across Omnicom and led by BBDO Warsaw, the “My Sanctions” campaign has…
LinkedIn is now available in Ukrainian. The professional network said it prioritized adding support for the language in order to help its members in war-torn Ukraine highlight their experience and skills and receive support from the community. Managing director for Europe, the Middle East, Africa and Latin America Josh Graff wrote in a LinkedIn post,…
As the war for Ukraine escalates after almost five months, displacing over 6.1 million people in the country, the United Nations High Commissioner for Refugees (UNHCR) has released a campaign to highlight the feeling of families separated by war and drive donations of support. With men forced to remain in the country by law to…
The Ukrainian creative industry has been hard hit by the country’s war with Russia. As the sector looks to rebuild, a group of independent agencies in Ukraine has a message for the international creative community: cooperate with us, lest we become competitors. One of those shops, Iamidea, has launched a new platform that aims to…
In April, Adweek produced a special edition of our magazine which was written, edited and illustrated by a group of Ukrainian journalists and creatives to help readers better understand the country’s creative past, present and future following the Russian invasion. To continue to tell that story, three of the editors, Hanna Rudenko, Dasha Andriushchenko and…
TikTok released its Community Guidelines Enforcement Report for the first quarter of 2022, which included details on the platform’s response to the war in Ukraine. From Feb. 24, when Russia invaded Ukraine, through the end of the first quarter (March 31), TikTok’s safety team dedicated to the Ukraine war removed 41,191 videos, 87% of them…
CANNES, France — Regain Ukraine. That was the cry from former Russian chess grandmaster-turned-human rights advocate Garry Kasparov Monday morning during the opening keynote at the Cannes Lions Festival of Creativity. But Regain Ukraine is more than a clarion call from Kasparov. It is a brand launched in partnership with Kasparov’s Renew Democracy Initiative and…
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