Guy Kawasaki, Brand Evangelist in Chief

Guy Kawasaki is the chief evangelist of Canva, brand ambassador for Mercedes-Benz and an executive fellow of the Haas School of Business at UC Berkeley. He is also the author of The Art of the Start 2.0, The Art of Social Media, Enchantment, and several more books, including his latest, Wise Guy: Lessons from a Life. Kawasaki is using Canva to its fullest to help promote […]

The post Guy Kawasaki, Brand Evangelist in Chief appeared first on Adpulp.

Sonic Branding And The Sound of Newly Minted Money

Sonic branding is catching on. Just last week, Mastercard unveiled their new sonic identity not long after their move to a new wordless logo. Mastercard, unlike so many others, recognizes the power of sound to help distinguish themselves in a crowded marketplace. Furthermore, with the explosion of smart speaker devices on the horizon, the time […]

The post Sonic Branding And The Sound of Newly Minted Money appeared first on Adpulp.

Colle McVoy Is The Thoughtful Agency

As a new year’s gift, Colle McVoy sent me a series of “cubespirations” to help keep me properly motivated throughout the year. Here is one of my favorite messages in the collection. Note the letterpress printing. I like this design concept. With just two words, the agency’s creative team is making a significant statement. Artists—and […]

The post Colle McVoy Is The Thoughtful Agency appeared first on Adpulp.

Pantone’s Living Coral In the Spotlight — Time to Spread Its “Life Affirming” Qualities Around

Graphic designers and art directors know a lot about color and how it moves people to believe and to buy. Designers know these things because people who study color help them make informed decisions about the use of color for brands and products. For instance, the trend luminaries at the Pantone Color Institure just announced […]

The post Pantone’s Living Coral In the Spotlight — Time to Spread Its “Life Affirming” Qualities Around appeared first on Adpulp.

Get Out of Any Copywriting Jam Without Losing Your Mind, Money or Clients

If you are a graphic designer, art director or front-end web designer and you struggle to work with copy, clients who write copy and freelance copywriters, check out this free 36-minute workshop from the editor of Adpulp. Are you wasting time, money and energy on poorly written copy that ruins the effectiveness of your design […]

The post Get Out of Any Copywriting Jam Without Losing Your Mind, Money or Clients appeared first on Adpulp.

Sharpie + creative + styrofoam = awesome.

Oh, Sharpie, you are so delicious.

Beautiful Posters for Puppies

Donald Trump is the first U.S. president without a companion animal in 130 years. The last was Andrew Johnson. He was impeached. In a new campaign created by the community, PETA urges President Trump to adopt and feel the adoration of a loyal dog. It’s a simple act that could save one dog and the […]

The post Beautiful Posters for Puppies appeared first on Adpulp.

Colle McVoy Takes “Minnesota Nice” To Another Level

When Jen Stack, Director of Communications at Colle McVoy, sends me something, I pay attention. I pay attention because Colle McVoy in Minneapolis sends the best branded merchandise, a.k.a. gifts, of anyone in the business. Whether it’s a packet of notecards, chocolates, or a new planner for 2018, it’s always well-made, thoughtful and useful. Because […]

The post Colle McVoy Takes “Minnesota Nice” To Another Level appeared first on Adpulp.

Sharpie + creative + styrofoam = awesome.

Oh, Sharpie, you are so delicious.

The Tragedy of MLK's Death Is Woven All Through This Brilliant Memphis Grizzlies Jersey

Basketball jerseys might seem like an odd medium for honoring historical figures or making political statements, but maybe the post-Kaepernick sports era is more woke than the one before it. It’s certainly made for better designs, if these images of the Memphis Grizzlies team jerseys are any indication.

read more

This Texas Agency Uses a Special Deck of Cards to Get New Hires Up to Speed

As small agencies expand, maintaining culture can be a challenge. McGarrah Jessee, an agency that threw a massive celebration complete with streamers and beach balls for its 100th employee, recently rounded out its team to 140 people.

read more

Designer/Archeologist Restores Old Outdoor Ads (To Something Beyond Their Former Glory)

According to Portland Monthly, 3D designer Craig Winslow has turned a yearlong creative residency with Adobe into a fascinating new art project. Using a technique called projection mapping, Winslow takes clues from ghost ads on city walls and recreates the original ads on his computer to scale. Then he projects them back onto the wall. […]

The post Designer/Archeologist Restores Old Outdoor Ads (To Something Beyond Their Former Glory) appeared first on AdPulp.

Legal Cannabis Is A Massive Opportunity for Marketing and Media Pros

Legal cannabis—medical and recreational—is a burgeoning opportunity for cannabis entrepreneurs like retailers and growers. It’s also a wide open opportunity for the larger ecosystem that supports this industry, including design shops, ad agencies, and media organizations. I recently had dinner with an account executive in Portland and asked him who was knocking on his shop’s […]

The post Legal Cannabis Is A Massive Opportunity for Marketing and Media Pros appeared first on AdPulp.

Grain Belt’s New Lager Gets The Colle & McVoy Treatment

Inspired by the Mississippi River and the hard working lock and dam system that powered the original Grain Belt brewery, this new brew combines old-world techniques with a hint of hops to bring the traditional American lager into the 21st century. Design and packaging from Colle + McVoy in Minneapolis. Grain Belt is now made […]

The post Grain Belt’s New Lager Gets The Colle & McVoy Treatment appeared first on AdPulp.

Orleans Coffee – new logo & identity created by Cerberus

Orleans Coffee has undergone a complete rebranding, there was this print campaign setting the new tone, but the agency Cerberus also created new logo, packaging, and vehicle designs for them. The ornate logo visually nods to old-school irons sign and french quarter iron balconies, while the light coffee brown feels refreshingly understated and modern compared to some of the brighter colours currently popular. Even Pantone has been on a light pastel kick for a couple of years now.

How Do You Get Bros to Drink Rosé Wine? Package It Like It's Beer

Rosé is great in giant bottles on the Carlton Terrace. But what if you’re one of those average bros who’s taken a liking to the pink stuff, which some have even taken to calling “brosé”?

It’s better in a can, of course.

read more

Keeping Your Website Fresh And Your Brand Strong

Having an online presence is paramount to any contemporary business’s success. Even the best web designs need to be constantly updated to keep fresh and exciting. Building a brand is also extremely important for the success of any company. Your brand is what gives your business its signature and voice. In today’s digital world these […]

The post Keeping Your Website Fresh And Your Brand Strong appeared first on AdPulp.

Milton Glaser Explains the Value of Design Beyond Just Selling Stuff

“By the time I was in kindergarten, I had been designated as class artist. Some of the older kids discovered that I could draw girls doing unspeakable things, and I could get a nickel apiece for those.”

Thus began the illustrious career of design legend Milton Glaser, 85, who discusses his life and work in this insightful and charming video made by Poppy de Villeneuve for The New York Times.

Among the many highlights packed into three minutes:

• Glaser recalls creating the iconic “I [Heart] NY” logo on an envelope while riding in a cab: “It was an expression that people felt, and it was sort of inside out rather than outside in.”
• He recounts the early days of New York magazine: “We learned on the job. It was so primitive—no computers of any kind.”
• And he reveals the simple yet awesome power of design: “You invent what is real when you look at something and draw it.”

It’s an inspiring piece that transcends its subject matter, reminding viewers that magic can happen in business and life when you follow your heart.

Separately, Glaser has also weighed in on Hillary Clinton’s much-debated presidential campaign logo. Check out his verdict here.

Via Design Taxi.



Rebirth Announcement: On March 16, Nebraska Realty Is In Business

One of Omaha’s largest real estate firms – Deeb Realty, will change its name to Nebraska Realty, effective March 16, 2015. The real estate company hired Corporate Three Design in Omaha to create a new brand identity and roll it out across traditional media. (DISCLOSURE: Shawn Hartley, the publisher of this web site is Vice […]

The post Rebirth Announcement: On March 16, Nebraska Realty Is In Business appeared first on AdPulp.

These Pun-Heavy Posters About Graphic Design Will Make Creatives Chuckle (or Groan)

Sara Heffernen’s “Graphic Design Pun Cards” make gentle sport of designers’ compulsive, perfectionist tendencies, while being dad-jokey enough to elicit groans from the rest of us.

Having said that, “Bad Kerning Can Never Be Justified” is legit funny and two levels beyond what this kind of humor usually is, and “Keming” isn’t far behind, even if it does kind of tell the same joke. The others are more of a spectrum; either you’re grinding your teeth in response to the no-no’s on display, or at the low-hanging punnery.

You can find the entire collection here. Sara should consider a line of T-shirts, and maybe opening a typographer’s version of Spencer’s Gifts to sell them in.

Via Design Taxi.