I am excited to see Elizabeth Moss of Mad Men star in The Handmaid’s Tale, a new production which premieres on Hulu on April 26. The brilliant 1985 novel by Canadian writer Margaret Atwood could not be more timely. The story is set in a dystopia dominated by right-wing religious tyranny and environmental devastation where […]
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Content marketing has been around since John Deere started a magazine for farmers in the late 19th century. For the past 10 to 12 years, the discipline has come back with a furry, as digital reawakened the opportunity in long-form brand and multi-platform storytelling. The changes have been disruptive, and many clients and agencies continue […]
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European luxury wagons are not just personal transporters to efficiently and safely get you to and from work—they’re $45,000 sleds that you can ride to freedom. Volvo’s agency, Forsman & Bodenfors, went deep into the archive for this Alan Watts speech: There is no use planning for a future which when you get to it […]
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2015 brings new challenges for business and new demands for more sophisticated accounting for small business. Information Technology has advanced, the healthcare reform law in the United States moves into penalty and tax credit stages, and a new generation of online financing and business lending has grown to take center stage. The trends in increased […]
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“What are you watching?” It used to be a simple question with easy answers like, “The Love Boat.” Thanks to the media omniverse, it’s a bit more complicated today. A quarter (24%) of the American adult population—an audience of 59 million strong—is turning to original digital video programming at least once a month, according to […]
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Swedish powerhouse Forsman&Bodenfors has turned in this new long-form commercial for Volvo featuring Swedish artist/producer Avicii. Filmed on location in Stockholm and Osterlen, southern Sweden, the video visits places of personal significance for Avicii and tells his own story of renewal, following several years of hard touring. The song “Feeling Good” was arranged and produced […]
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DISCLOSURE STATEMENT: I work with Funnelbox, writing scripts for their clients and helping them convey their own brand messages. With two-thirds of firms planning to increase spending on video marketing this year, it’s imperative to get in the game with content that compels viewers to watch, and act upon the information presented. You need a […]
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Brands need YouTube content and advertising, but where do they turn to procure this modern form of communications currency? Ad agencies are changing, but few have crossed the bridge from making TV for a passive audience to making video for an active, empowered audience. One way to find a video provider is to discover who […]
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Wendy’s believes you’ve earned it. Earned what? Their new Bacon Portabella Melt. With the help of VML and voiceover artist Jon Bailey, the QSR came up with a neat way to engage customers around this new product offering. I haven’t heard the phrase “consumer generated content” in some time, or “co-creation” for that matter, but […]
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Content is not king. Red Bull’s content is king. Werner Brell, managing director of Red Bull Media House, made a rare public appearance at the Content All Stars summit in New York recently. Journalist and MBA, Dorian Benkoil, was there to speak with him for Mediashift. I joked to Brell that a toilet paper company […]
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When it comes to content marketing, Wunderman UK is all in. According to Campaign, the agency that invented the 1-800 toll-free number for businesses is now organizing its storytelling talent for better visibility, and profitability. Wunderman’s new content studio will consist of 25 content strategists, editors, writers, creatives and analysts. The move is part of […]
The post It’s 2014, Do You Know Where Your Investment In Content Is? appeared first on AdPulp.
Cats rule the internet. But does the feline brand of cuteness transfer well to TV? Let’s look at this new Diet Coke spot, “Kittens,” developed by Droga5 New York for evidence. Filmed in New York City and directed by Keith Schofield, “Kittens” is the third TV spot for Diet Coke’s “Get A Taste” campaign. The […]
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People like my friend Bob Hoffman, a.k.a. The Ad Contrarian, at times grow fatigued by all the hubbub around social media and content marketing. Bob says, “Content is a meaningless term — a media contrivance — invented by bullshit artists to add gravitas and mystery to mundane marketing activities.” Yes, Hoffman is a humorist at […]
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Daryl Simm, chief executive officer of Omnicom Group’s media operations, overseas roughly $54.4 billion in advertising spending around the globe. According to The Wall Street Journal, Simm has been advising advertisers such as PepsiCo, Visa, McDonald’s and Apple to move 10% to 25% of their TV dollars to online video. It’s an exciting prospect. Say […]
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Columbia Sportswear has been “trying stuff since 1938.” Now, with the help of CMD in Portland the recreational clothing maker is trying on the content producer’s role with the release of a new brand-sponsored documentary, I Am #OMNITEN. Each year Columbia selects ten more people to join its #omniten program. The #omniten are not full […]
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Given that many lifestyle brands are also publishers today, brands have an opportunity to bring beauty and intelligence into the world, not just more “Look at Me!” adverts. For instance, King Tuff’s new single, “Danger in the Dark,” was created for the Captain Morgan brand’s new global advertising campaign, The Tavern Series, which premiered in […]
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“Keep your day job, until your night job pays.” -Hunter/Garcia
If there is one lesson I might share with you from nearly a decade as an ad blogger, it is this: Do not start with a blog and then go looking for a business to support it. Business first, then blog.
The reality is I made this correction several years ago, and now I put more time and energy into Bonehook.com. Bonehook is my marketing services company—it’s the way I make my way in the world. AdPulp is a side-project.
@bonehook Thanks for the mention, David. Didn’t realize you had a day job. I just know you from Ad Pulp.
— Chris Boyles (@chrsboyls) May 27, 2014
Understand, I am a big believer in side-projects. There are dozens of reasons to pursue a side-project, and just as many benefits. Yet, by definition, a side-project is not one’s main gig.
That people sometimes perceive AdPulp to be my day job throws me, but when I step back and look at it I do see the compliment there and I appreciate it.
Given that I build brands for a living, it was important for me to build one here. This fact also ladders perfectly with my specialization in content and social media marketing. Many lifestyle brands need their own AdPulp—no, not an advertising blog—a deep daily dive into an important topic.
Do you need a director of content and social media marketing who also has a traditional adv. background? Who doesn’t? Let’s talk.
— David Burn (@davidburn) August 6, 2014
If you work for a brand and you need help with content strategy, plus the implementation of a workable, affordable execution plan, give me a ring. I’m at 503-970-3862. I’ve done it here for nearly a decade, and on behalf of clients, for even longer.
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I’ve been working on lots of little assignments for one of my clients these days. Greeting cards, web videos, blog posts, that sort of thin. Are all these bits of content adding up to a successful career, or a successful brand? Well, I’m not sure. But it appears to be the future of advertising.
we might have to face the reality that most of us in marketing are playing small ball. That the majority of our work isn’t going to be seen, appreciated, or acted upon by even our client’s most loyal customers. We’re sending content and messages down increasingly narrow rabbit holes. And despite the explosion in new awards categories for some of these tactics, much of this work won’t get creative people lauded, doesn’t look great in their portfolios, and certainly doesn’t get people promoted into new or better-paying positions.
It’s the subject of my new column on Talent Zoo.
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David Lubars is Chief Creative Officer of BBDO in New York.
Therefore, it is safe to conclude BBDO/NY will consistently make beautiful work.
Shot documentary-style by Greenpoint Pictures’ directorial duo The Hudson Dusters, the films capture real, inspirational stories from places around the globe where GE technology is truly making a difference.
The films are running online in GE markets all around the world, and further stories will be rolled out throughout the year.
Previously on AdPulp: Brands Use Instagram to Paint 1000 Words
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Agencies active in the content game are making progress. They’ve moved away from the “every company is a media company” fallacy to a better place.
One thing we know for sure, every company is NOT a media company, especially not every advertising agency nor the marketers they support. Yet, the need for compelling brand-building media remains as strong as ever.
What is a global leader in digital marketing to do? If you’re Digitas LBi, you partner with with BuzzFeed and Epic Digital to develop new digital branded content. Why reinvent the wheel when you can simply buy new wheels and have them installed on your vehicle?
Epic Digital is an arm of Epic Magazine, which was co-founded by Josh Bearman and Joshua Davis (one of the most interesting people working online today).
According to Adweek, part of the deal includes marketing-side staffers from BuzzFeed will “grab a desk” in digital agency’s New York office. Teams from both companies will work together on strategies for brands.
Adam Shlachter, head of media activation North America Digitas LBi, said, “Buzzfeed has a formula for connecting with people, the things they want to read, the things they want to share, the things they want to talk about. We think we can combine that formally with how we think about the media to help brands tell really powerful stories.”
A formula to help tell really powerful stories? If the formula is to staff your team with outstanding writers, I can see where this is a winning idea. Other formulas like when to post, and how often are distractions.
Brands can’t tell their own stories. They need highly skilled modern-day storytellers to perform the hard work. An interesting twist here is that Digitas LBi has many solid copywriters on staff, but copywriters are trained to sell with short, smart language. Weaving long-form narratives (sponsored by a brand) is a different skill—one most often found in journalists.
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This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.