Hyatt is a leading hospitality brand the world over. Therefore, inclusion is a core brand value and it shows. According to Campaign, MullenLowe’s new anthem is the hotel chain’s first TV spot in a decade. The commercial makes its TV debut tonight during the 89th Academy Awards. Grammy-nominated singer Andra Day provides the soundtrack, a […]
The post Love, Sweet Love appeared first on AdPulp.
Brett Favre isn’t the player he once was. Time is a wicked messenger. Has Favre become a foreign agent in order to restore his arm to its previous state of grace? People do weird things to remain vital. What’s your theory? Buffalo Wild Wings asks that you #HitTheButton and fit the advertising pieces together in […]
The post What the Favre Is Going On? appeared first on AdPulp.
In a play for new customers, The Uncola is mixing it up with Sir Mix-a-Lot and 2 Chainz. The Dr. Pepper-owned brand is also making a strong play to be the mixer of choice for fans of adult beverages. It’s an interesting twist to take a back seat to spirits, and one that could pay […]
The post The Richards Group Keeps 7UP In the Mix appeared first on AdPulp.
Stock images have a bad reputation in the creative community because creative teams set out to make original communications specific to one brand on the planet. That’s hard to do with an image that wasn’t shot specifically for the ad, or project, in question. And it’s impossible to do when using a stock image that’s […]
The post In GSP’s Hands, Adobe Stock Photography Delivers Stunning Results appeared first on AdPulp.
The National Park Service turns 100 on August 25, 2016. To encourage a new generation of visitors to the parks, Grey NY created the following “Find Your Park” campaign.
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There are new and variable factors to the election this year, which makes it maddening and interesting at the same time. Without wanting to forward anyone’s political agenda, as advertising professionals, we do want to offer what insight we can about the use of advertising to win elections. Much has been made of Donald Trump’s […]
The post Trump’s “First Family” Look Is An Image That’s Hard To Beat appeared first on AdPulp.
Winners of 24th annual Radio Mercury Awards were announced last month at le Poisson Rouge in New York. Wieden + Kennedy and their client Old Spice took Best of Show for “Mandroid.” (click to listen) The Mercury Best of Show award comes with a $50,000 cash prize, making it one of the more coveted awards […]
The post Briefcase Tacos W+K Wins Error Error Best Mercury Meatballs Helicopter appeared first on AdPulp.
Discovery Channel’s annual programming event, Shark Week, begins Sunday July 5th. Oberto All Natural Beef Jerky is ready. To prepare for the big fish, Oberto’s CEO Tom Hernquist and marketing director Mike Ginal flew from their headquarters in Kent, Washington to South Africa, where they had the chance to live test a new product idea […]
The post Eat Like A Shark. #JAWSomeJerky appeared first on AdPulp.
Where does bad TV advertising come from? It’s a question McDonald’s and their agency Leo Burnett are forcing people to ask, in response to a series of 25 spots featuring Max Greenfield, one of the stars of Fox’s TV show “New Girl.” I can’t recall the last time I disliked a campaign as much. McDonald’s […]
The post Max Greenfield Is Lovin’ It, But He May Be Alone In That appeared first on AdPulp.
Darrell Hammond is back, America. And he is extending a large bucket of fried chicken your way, in hopes that you will buy it. Is this more proof that Wieden+Kennedy/Portland will not be out-weirded? How else to explain the discordant song with childish lyrics at the center of this new campaign for KFC, an iconic […]
The post Dipped In KFC’s Secret Batter, Darrell Hammond Is Finger Lickin’ Good appeared first on AdPulp.
Swedish powerhouse Forsman&Bodenfors has turned in this new long-form commercial for Volvo featuring Swedish artist/producer Avicii. Filmed on location in Stockholm and Osterlen, southern Sweden, the video visits places of personal significance for Avicii and tells his own story of renewal, following several years of hard touring. The song “Feeling Good” was arranged and produced […]
The post Avicii Helps Orchestrate “A New Beginning” For Volvo appeared first on AdPulp.
Theodore Roosevelt was a Harvard man, a voracious reader and a loquacious speaker. In 1910, Roosevelt travelled to Paris to speak on “citizenship in a republic” at The Sorbonne. Now, this 105-year old speech has resurfaced in a Cadillac commercial. Looks like someone at Cadillac’s new agency, Publicis Worldwide, majored in American history. But the […]
The post Critics Drive Clunkers. Those Who #DareGreatly Prefer Cadillac. appeared first on AdPulp.
Hyundai is the official vehicle partner of the GRAMMY Awards. As part of the deal, the car company is supporting the emergence of new artists via the GRAMMY Amplifier program, now in its third year. The partnership was brokered by Hyundai’s agency GreenLight Media and Marketing. Aspiring musical stars sent in video renditions of their […]
The post Mark Ronson Rides In A Hyundai To Find New Musical Talent appeared first on AdPulp.
RPA and Honda have conjured up some terrific animated videos to help promote three worthy causes this holiday season. The videos feature favorite nostalgic toys such as Gumby and Pokey and Skeletor and He-Man singing their renditions of familiar or newly created holiday tunes. Each video has a charity associated with it. The video that […]
The post You Rule, G.I. Joe appeared first on AdPulp.
Cats rule the internet. But does the feline brand of cuteness transfer well to TV? Let’s look at this new Diet Coke spot, “Kittens,” developed by Droga5 New York for evidence. Filmed in New York City and directed by Keith Schofield, “Kittens” is the third TV spot for Diet Coke’s “Get A Taste” campaign. The […]
The post Diet Coke-Fueled Taylor Swift And A Room Full of Kittens (Need We Say More) appeared first on AdPulp.
Jerry Seinfeld won a Clio and made an anti-advertising speech. Yes, that is working both sides of the silver dollar. Personally, I don’t want to watch or hear Seinfeld’s whine. I think the following ad from Adobe is better.
The post Jerry Seinfeld Wins A Clio, Treats It Like A Lesser Emmy appeared first on AdPulp.
Given that many lifestyle brands are also publishers today, brands have an opportunity to bring beauty and intelligence into the world, not just more “Look at Me!” adverts. For instance, King Tuff’s new single, “Danger in the Dark,” was created for the Captain Morgan brand’s new global advertising campaign, The Tavern Series, which premiered in […]
The post Salute Garage Rock With A Captain & Coke appeared first on AdPulp.
The freakiness of fandom is on display in this new “Copter Caper” from Y&R/New York and Campbell’s Chunky soups.
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As a Seahawks fan, I love that the team and Richard Sherman is getting this kind of prime time commercial coverage. As a fan of soups, the chunky cheese, beer and bacon soup featured in the spot also sounds pretty enticing. Ergo, this is clearly six points for the Campbell’s Chunky brand.
The post Today on TV: Mama Sherman and the Legion of Super Fans appeared first on AdPulp.
Hot Pockets is making fun of Foreigner.
Man, that’s cold as ice.
“With the protein of real hickory ham and 100% real cheese, it’s food that fires you up.”
Sure it is.
Rock on, Hot Pockets.
The post Today on TV: Foreigner Gets Played By Hot Pockets appeared first on AdPulp.
One may need to employ mutant superpowers to take down the two X-Tra servings of bacon on the new Western X-Tra Bacon Cheeseburger and X-Tra Bacon, Egg & Cheese Biscuit from Carl’s Jr. and Hardee’s.
The brands’ promotional tie-in with 20th Century Fox’s release of X-Men: Days of Future Past kicked off today with the premiere of “Mystique”.
Additional spots from creative agency 72andSunny starring two more X-Men characters will be revealed in April.
Carl’s Jr. and Hardee’s are also inviting fans to unleash their inner mutants and participate in the “X-Men Digital Makeover”. By submitting a photo while eating or drinking a Carl’s Jr. or Hardee’s product on Instagram using the hashtag #EatLikeYouMeanIt, fans get the chance to receive a photo mutant makeover.
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