Visitors to the site can review many seemingly innocuous facts about themselves, but critics say it provides a sanitized view of the information mining behind data-driven marketing.
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Mentos is introducing a campaign for the chewy mint rolls that is meant to evoke the upbeat mood and cheerful tone of the original jingle from the 1990s.
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The insurance company’s “Our Healthy” campaign will focus on cutting waste in health care spending through technological innovation.
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A campaign does double duty by promoting the Redbury, a boutique hotel in Los Angeles, and the Rubens, an Australian rock band.
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The German media giant will buy most of the publishing assets of Primary Wave, and they will form a joint venture to release and market new recordings.
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In contrast to multicultural marketing aimed at specific groups, cross-cultural ads focus on similarities to speak to diverse consumer groups.
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The book, written under a pseudonym by the best-selling author J. K. Rowling, became a success only after her identity was revealed.
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Antismoking advocates criticize e-cigarette manufacturers for using the same marketing methods as big tobacco did in the 1950s and ’60s.
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A campaign about school absenteeism is the latest collaboration on education by the Ad Council and the United States Army.
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Football has been crucial to the American advertising-industrial complex, and with the N.F.L.’s kickoff game on Sept. 5, the marketers have been in a huddle.
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The latest September issues of the major fashion magazines draw a dissent from a columnist.
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Seven planned episodes of a Web series featuring Joan Rivers will spoof “The Bachelorette” and other romance-centric reality competition shows.
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The University of Dayton is offering free bikes to 100 incoming freshmen in exchange for pledges to forgo bringing cars to campus for the first two years they are enrolled.
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The off-taste quickly tipped off the snackers, who got the bars as part of a Dog for Dog promotion in The Hollywood Reporter.
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The Water Cooler Group is being formed to serve as the parent of four agencies that specialize in tasks like media planning and buying, social media, creative and content development and interactive television.
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The company reported a loss of $7.8 million for the second quarter, but continues to experience rapid growth.
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Project WorldWide is opening an agency in Boulder, Colo., which is developing a reputation as a home for advertising start-ups.
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The cable channel Turner Classic Movies is expanding a slate of offerings like bus tours, theatrical screenings and memorabilia sales to increase revenue and brand recognition.
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VP&C, a public relations firm, is doing a marketing tour out of a motor home — fitted out with client merchandise ranging from faucets to dinnerware.
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Three twenty-something daughters of a 5th-generation newspaper family have thrown themselves into the business, and the papers they run have thrived.
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