Hasta La Creative!

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Not quite as hard hitting as this online safety ad in which a girl placers and picture of herself on a school bulletin board and then can’t remove it, this new Cossette-created ad for Children of the Street pushes the same message; be careful what you post online.

While the online safety ad focused on bullying, the Children of the Street ad aims to raise awareness of the sexual exploitation of youth.

Online Safety Ad:

If you've been under a rock, violence against women in India has been all over the news since last December following the horrific gang rape of a young woman who had the audacity to take a bus. She died from her injuries, sparking protests across India. So now when I tell you Ford has had to apologize for ads created by JWT India that depict women tied up in the back of a Ford Figo, you won't be quite so surprised. The ads never ran, but were picked up when the Internet, always on the lookout for something to be offended about, found them on Ads of the World. In one illustration, Paris Hilton has tied up the Kardashians and stuck them in her boot. In another, Italian prime minister Silvio Berlusconi has roped himself three scantily clad women. The tagline: "Leave your worries behind with Figo's extra-large boot." For those who say some people are just too sensitive to hilarious cartoon violence against women, let me explain a few things: 1) It's not less violent because it's a cartoon. 2) It's not less violent if the violence is perpetrated by another woman. 3) It's about time people got upset over casual violence toward women, which is all over the place. The sad thing is that it has to be triggered by extreme events for people to notice what's been there all along. 4) Yes, there are ads that show violence against men (though they're a lot fewer). No, people are not saying violence against men is acceptable in ads just because they're saying violence against women is unacceptable. 5) Yes, it's obviously intended as a joke. But jokes exist in context, and right now, it's really, really, superbly unfunny. It's just too bad for Ford that the brand will suffer for ads it didn't even approve. It's a good reminder that the Internet doesn't know the difference.

We suppose it’s all well and good for a brand such as Nike to hook up with an athlete such as skateboarder Eric Koston but all we get after watching this Kirshenbaum Bond Senecal + Partners- created Nike Koston 2 ad is that, well, skateboarders are punks who break the law.

Yea, Koston does a solid by catching a baby at the end but before that he’s all about mayhem and destruction. Is this what Nike really wants kids doing when they strap on a pair of Koston’s? And, yes, we understand the ad is the stuff ove roverblown legend but still.

In most of the world (the U.S. excluded), ad agencies get rebates from media companies based on their “pooled buying” power. In other words, they get cash returned, above and beyond their normal commissions, based on all the money they spend for all their clients.

Clients aren’t routinely informed about exactly how much of these rebates is generated by their particular spending. Even when clients press for answers, they often allow agencies to keep the extra money so clients can continue to pay lower fees.

In the U. S. the pooled buying concept never really gained a foothold. But now agencies have the opportunity of using similar pooled buying and selling techniques to gain additional revenue in the digital-media realm. In this case, the money doesn’t come in the form of media rebates but from buying low and selling high, a technique called arbitrage. Agencies are able to sell high because they add audience and behavior data to the original digital-media buy.

Continue reading at AdAge.com

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Digital content is wonderful in many ways. It’s fast, data-rich and easy to store. But it is not tactile, and that hurts. It hurts because we are people, and we like to hold things.

In fact, JWT studied our longing for content-rich physical objects and found that the more we embrace digital, the more we miss the emotional qualities it has a hard time replicating.

Two-thirds of the respondents in JWT’s new trend report, Embracing Analog: Why Physical Is Hot, said they sometimes feel nostalgic for things from the past, like vinyl records and photo albums, and 61 percent said they have a greater appreciation for things that aren’t used as much as they used to be, like record players and film cameras.

79% of respondents noted that they “sometimes miss having some memories in a physical form, like photos, letters or books with inscriptions.”

Next to me on my desk I have the new book, You’re Only Human: A Guide To Life by The Gecko. The book is printed on heavy paper stock with a gloss coat. Which tells my fingers and then my brain that this is not cheap.

Of course, the story found inside these varnished pages has to compel, or it’s just another comercial.

From what I can tell at first glance, the book is whimsical and on brand, after all the text is actually composed by talented Martin Agency copywriters speaking through a lizard.

Here’s a sample bit of common sense advice (pertaining to social media etiquette) dispensed by The Gecko:

On Unfriending.

Well, I’d never unfriend anyone. Except maybe a hawk. Only becuase I think he may have other intentions.

Ultimately, the vast majority of the value is in the story, not the container. Yet, packaging and presentation can, and often do, make a big difference. For instance, a coffee table book of Ansel Adams photos has greater impact in print. And a feature film has much greater impact at a theater than it does on a small home screen.

Previously on AdPulp: The Gecko Lands Book Deal, Readers Eagerly Await His Prose

The post Hold The Presses: The Gecko Has A Book To Share appeared first on AdPulp.

Découverte du travail de Luciana Frigerio, qui imagine ces superbes sculptures faites en partant de livres dont elle plie les pages pour créer différents designs et compositions. Un résultat visuellement très réussi avec de nombreux exemples qui sont disponible à la vente. Plus d’images dans la suite de l’article.

It’s hard to remember a Sprite TV spot that didn’t feature pro/amateur athletes playing street ball and squirting liters of lemon-lime soda into their mouths after a big dunk. In fact, “Obey Your Thirst” ran as Sprite’s tagline for over a decade, and only in 2007 did the brand cut it down to “Obey” because Shepard Fairey speaks to a younger generation or something.

But, when parent company Coca-Cola tapped Johannes Leonardo to lead Sprite’s global creative duties last May, it became clear that a change was imminent. With “Obey You,” Johannes Leonardo is taking Sprite out of Rucker Park and putting it on a much stranger course. It’s become somewhat clear that the younger generation no longer idolizes professional basketball stars like they once did. That is, unless that star is Blake Griffin, and that star is being weird.

“Obey You” seems to be employing the strategy of “weird sells to 18-49.” Are the antagonistic voices in your head going to sell more Sprite than street-ballers? Or is the younger generation getting weary of the weird?

New Career Opportunities Daily: The best jobs in media.

In support of Pussy Riot band members who were arrested and sent to prison last year for protesting against Vladimir Putin on the alter of a Moscow cathedral, Bush Lingerie is out with an ad which features a lingerie-clad woman prancing through the streets of Russia.

The effort aims to raise $2,500 for one month of care for the band members.

Some will say, it’s a valiant effort. Others will say it’s just a brand leveraging a political issue for its own gain. We say it’s a woman prancing around in her lingerie. Relax and enjoy.