Barber Campaign

L’agence 180 Amsterdam a imaginé cette série de prints très réussis pour le salon « Barber Shaves & Trims ». Avec un slogan proposant d’apprivoiser la bête, ces visuels nous montrent des animaux sauvages avec des moustaches bien taillées. Un rendu simple et original à découvrir dans la suite de l’article.

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Allegro.pl: Earphones

Allegro.pl: Earphones

Things get closer.

Advertising Agency: PZL, Warsaw, Poland
Creative Directors: Kot Przybora, Iwo Zaniewski
Art Directors: Mikołaj Manżett-Leszczyński, Jagna Wesołowska
Copywriter: Magdalena Goll
Photographer: Łukasz Murgrabia
Published: May 2008

Allegro.pl: Shoes

Allegro.pl: Shoes

Things get closer.

Advertising Agency: PZL, Warsaw, Poland
Creative Directors: Kot Przybora, Iwo Zaniewski
Art Directors: Mikołaj Manżett-Leszczyński, Jagna Wesołowska
Copywriter: Magdalena Goll
Photographer: Łukasz Murgrabia
Published: May 2008

Hospital São Luiz: Rubik’s Cube, 3

Hospital São Luiz: Rubik's Cube, 3

Newborn Care Classes.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Creative Directors: Alexandre Gama, Márcio Ribas, Wilson Mateos
Art Director: Daniel Prado
Copywriter: Patricia Leme
Illustrator: Marcelo Baltazar
Published: April 2008

Hospital São Luiz: Rubik’s Cube, 2

Hospital São Luiz: Rubik's Cube, 2

Newborn Care Classes.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Creative Directors: Alexandre Gama, Márcio Ribas, Wilson Mateos
Art Director: Daniel Prado
Copywriter: Patricia Leme
Illustrator: Marcelo Baltazar
Published: April 2008

Hospital São Luiz: Rubik’s Cube, 1

Hospital São Luiz: Rubik's Cube, 1

Newborn Care Classes.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Creative Directors: Alexandre Gama, Márcio Ribas, Wilson Mateos
Art Director: Daniel Prado
Copywriter: Patricia Leme
Illustrator: Marcelo Baltazar
Published: April 2008

jobsintown.de: Truck

jobsintown.de: Truck

Advertising Agency: SCHOLZ & FRIENDS, Berlin, Germany
Creative Directors: Matthias Spaetgens, Oliver Handlos
Copywriters: Daniel Boedeker, Axel Tischer
Art Directors: David Fischer, Tabea Rauscher
Photographer: Hans Starck
Account Supervisors: Katrin Voss, Sascha Kruse
Advertiser’s Supervisor: Stefan Kraft
Graphic Designers: Ferdinand Ulrich, Julia Hauch
Styling: Petra Hoefer/CISEL

jobsintown.de: Music

jobsintown.de: Music

Advertising Agency: SCHOLZ & FRIENDS, Berlin, Germany
Creative Directors: Matthias Spaetgens, Oliver Handlos
Copywriters: Daniel Boedeker, Axel Tischer
Art Directors: David Fischer, Tabea Rauscher
Photographer: Hans Starck
Account Supervisors: Katrin Voss, Sascha Kruse
Advertiser’s Supervisor: Stefan Kraft
Graphic Designers: Ferdinand Ulrich, Julia Hauch
Styling: Petra Hoefer/CISEL

jobsintown.de: Ice cream

jobsintown.de: Ice cream

Advertising Agency: SCHOLZ & FRIENDS, Berlin, Germany
Creative Directors: Matthias Spaetgens, Oliver Handlos
Copywriters: Daniel Boedeker, Axel Tischer
Art Directors: David Fischer, Tabea Rauscher
Photographer: Hans Starck
Account Supervisors: Katrin Voss, Sascha Kruse
Advertiser’s Supervisor: Stefan Kraft
Graphic Designers: Ferdinand Ulrich, Julia Hauch
Styling: Petra Hoefer/CISEL

CityMail: Letter slot

CityMail: Letter slot

Brief:
CityMail is a new postal service in Denmark. By their 6th month on the Danish market, the company needed an event to show its flexibility and ability to mail anything as long as it fits through a letter slot. The target audience was 786 people in charge of direct mail and mass consignment budgets in CityMail’s delivery area. The purpose was to build brand awareness and get new CityMail clients. The brief also encouraged unusual thinking in order to achieve media attention.

Solution:
We rented a shop in Copenhagen and mailed a Swedish log hut to the address using CityMail’s own letter carriers. A craftsman located inside the shop received beams, screws, paint and roof grass through the letter slot while building the hut. The building process was followed via webcam at CityMail’s website. When built, we planned a reception party. 3 weeks before, we mailed “teaser” saws to the target audience. One week later we followed-up the mailing with invitations for the reception. One end of the beam was a response coupon that you needed the teaser-saw for to saw off the coupon.

Results:
During the campaign we had 970 unique visitors on the events website to see the building process movie, even though we only direct mailed the web address to 786 special chosen decision makers. The campaign increased CityMail’s sales meetings and actual sales way beyond management’s expectations. And best off all positioned CityMail as a serious and more flexible postal alternative for Denmark. Magnus Olin (Marketing Executive) and Jarle Trandokken (CEO) officially went public with a statement saying “We are without doubt working with the best agency in Denmark”

Advertising Agency: HJALTELIN, STAHL & CO., Copenhagen, Denmark
Creative Director / Copywriter: Nicolai Stahl
Art Directors: Signe Skovgård Bahrt, Rune Petersen, Thorkild Bjerre Larsen, Mette Forum
Account Manager: Steffen Hjaltelin
Interactive Art Director: Martin Mohr
Developer: Kasper Bach
Director: Christian Bach, Capsize
Post-Production: Adam Hald, Capsize
Direct Strategy: Jens Peter Jensen

DHL Heavy Weight: Giraffe

DHL Heavy Weight: Giraffe

Advertising Agency: Adams Advertising, Cairo, Egypt
Creative Director / Art Director: Ahmed Nabil

DHL Heavy Weight: Rhino

DHL Heavy Weight: Rhino

Advertising Agency: Adams Advertising, Cairo, Egypt
Creative Director / Art Director: Ahmed Nabil

DHL Heavy Weight: Elephant

DHL Heavy Weight: Elephant

Advertising Agency: Adams Advertising, Cairo, Egypt
Creative Director / Art Director: Ahmed Nabil

Dr. Perea plastic surgeon: Ring

Dr. Perea plastic surgeon: Ring

It will change more tan your body.

Advertising Agency: McCann Erickson, Bogota, Colombia
Creative Director: Samuel Estrada DGC
Art Directors: Reini Farias, Eduardo Angel
Copywriter: Eduardo Angel
Published: June 2008

Dr. Perea plastic surgeon: Lubricant

Dr. Perea plastic surgeon: Lubricant

It will change more tan your body.

Advertising Agency: McCann Erickson, Bogota, Colombia
Creative Director: Samuel Estrada DGC
Art Directors: Reini Farias, Eduardo Angel, Andrés Bolivar
Copywriter: Eduardo Angel
Published: June 2008

Dr. Perea plastic surgeon: Kama Sutra

Dr. Perea plastic surgeon: Kama Sutra

It will change more tan your body.

Advertising Agency: McCann Erickson, Bogota, Colombia
Creative Director: Samuel Estrada DGC
Art Directors: Reini Farias, Eduardo Angel
Copywriter: Eduardo Angel
Published: June 2008

Dr. Perea plastic surgeon: Alfa

Dr. Perea plastic surgeon: Alfa

It will change more tan your body.

Advertising Agency: McCann Erickson, Bogota, Colombia
Creative Director: Samuel Estrada DGC
Art Directors: Reini Farias, Eduardo Angel
Copywriter: Eduardo Angel
Published: June 2008

Dr. Perea plastic surgeon: Bikini

Dr. Perea plastic surgeon: Bikini

It will change more tan your body.

Advertising Agency: McCann Erickson, Bogota, Colombia
Creative Director: Samuel Estrada DGC
Art Directors: Reini Farias, Eduardo Angel
Copywriter: Eduardo Angel
Published: June 2008

Monster.com: Guns

Monster.com: Guns

Stuck in the wrong job?

Advertising Agency: JWT, Hong Kong
Creative Directors: Steven Lee, Kwong CHi Kit, Barbara Fu
Art Directors: Kwong Chi Kit, Arthur Tse
Copywriters: Barbara Fu, Yee Mui Cheung
Photographer: Tim Lau
Other additional credits: Nick Leung
Released: March 2008

Monster.com: Ballerina

Monster.com: Ballerina

Stuck in the wrong job?

Advertising Agency: JWT, Hong Kong
Creative Directors: Steven Lee, Kwong CHi Kit, Barbara Fu
Art Directors: Kwong Chi Kit, Arthur Tse
Copywriters: Barbara Fu, Yee Mui Cheung
Photographer: Tim Lau
Published: March 2008