Hasta La Creative!

News International has followed The Telegraph and announced plans to introduce a paywall at The Sun in the second half of 2013.

What?!? Is that the Pillsbury Doughboy being used in a non-Pillsbury advertisement? Is that even legal? This is a big deal! Wait, is it a big deal? I mean, it’s not like they’re competitors of Geico’s. You can’t insure your car with baking products and you can’t bake with car insurance. Wait, can you? No…no, you can’t. Yet.

What we have here is an ad-crossover of sorts, which, if you think about it, wouldn’t be that surprising if brands weren’t so super protective of their copyrighted material. You’d think that someone would learn a lesson from Who Framed Roger Rabbit? about that joys of allowing your brands to interact with others. So it’s refreshing to see Pillsbury play ball with Geico and The Martin Agency for a joke about the giggly little Pillsbury Doughboy getting the pat-down from the TSA on his way to a baking convention. Man, that little guy really loves being touched, huh? Credits after the jump.

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New Career Opportunities Daily: The best jobs in media.

Sabe aquele filme que é tão ruim, mas tão ruim, que exatamente por esta razão é bom? Pois esta é a melhor definição para The Bird, um comercial russo que incentiva os casais a buscarem aconselhamento matrimonial.

Criado pela agência Red Pepper, com produção da How We Love, o filme mostra um casal que teoricamente está tentando aproveitar a praia (que provavelmente não é na Rússia). A zangada esposa não dá um segundo de paz ao marido, que não abre a boca nem mesmo quando recebe a tarefa de passar protetor solar na mulher e o pior acontece…

A imagem parece ter saído diretamente dos anos 1990, enquanto a dublagem não encontra o caminho da sincronização nem com um mapa. Isso tudo mais o slogan “Não espere que a solução caia do céu azul”, a trilha sonora e o desfecho vingativo tornam The Bird digno do play.

Post originalmente publicado no Brainstorm #9
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Virgin Media will continue to advertise an “unlimited” download service after adapting its traffic management policy, following a reprimand by the ad watchdog.

The KOMET collection is a collection of contemporary graphic design. It fosters visual design and reflects tendencies in contemporary graphic design. At the same time the KOMET collection sets off new works by inviting graphic designers, artists and photographers to create unique artworks every year on the occasion of the Soirée graphique. The works of the KOMET collection document how the different visual cultures of graphic design are manifested in the present and over time. The collection is expanded each year.

Advertising Agency: KOMET, Switzerland
Creative Director: Thom Pfister
Copywriters: Antonia Bekiaris
Art Director: Roland Zenger, Joël Weber
Graphic Design: Natalia Funariu
Advisory Service: Gabriela Fust – Soirée graphique

Advertising Agency: JWT, London, United Kingdom
Executive Creative Director: Russell Ramsey
Art Director: Gem Hagan
Copywriter: Tim Noble
Photographer: Tal Silverman
Art Buyer: Romana Kit
Account Director: Adrian Ash

Rusty, a 100-year-old landmark water tower, proudly sits on the roof of Minneapolis-based advertising agency, Carmichael Lynch. The agency utilized this ubiquitous yet often-ignored city element as a way to project public art to the community. This year they partnered with the Minneapolis College of Art and Design to create a new loop of mapping projections. These unique experiences of light and vision are now open for the public’s viewing pleasure.

Advertising Agency: Carmichael Lynch, USA
Chief Creative Officer: Dave Damman
Senior Editor: Brad Baker
Photographer: Charles Veit
IT Director: Steve Diedrich
Art Producer: Sandy Boss Febbo
Communication / Marketing Manager: Maria Hileman

URL: http://www.clube25.org

Advertising Agency: Arcos, Recife, Brazil
General Creative Director: Carlos Renato Rocha
Creative Directors: Carlos Renato Rocha, Berg Carvalho
Art Director: Thiago Reis
Copywriter: João Saraiva
Illustrator: Eugênio Lima
3D illustrator: Saulo Lísias
Web developer: David Vieira
Audio: Onomatopéia
Video: Três Caras

(TrendHunter.com) To prove a fantasy television series has reached an epic status, a number of factors must be met first. For example, a cake must have been made to commemorate the show, several art illustrations…

Mario Diez has been named PointRoll’s new chief executive officer. Mr. Diez has been at the center of creative, media, and measurement technologies, building sales for and leading some of the best-regarded and innovative technologies in digital media. He has previously held senior roles at The New York Times and PointRoll. He joined Centro in New York as VP-eastern sales. After Centro, as vice president for Datran Media, he launched Aperture, an analytics platform based on verified household data. This is a homecoming of sorts, as Mr. Diez opened the New York market for PointRoll in 2003, when the company was a 2-year-old startup.

WPP Digital’s 24/7 Media appoints Christina Van Tassell as new chief financial officer. She will be responsible for the financial operations of 24/7Media and its two divisions, Real Media Group and Media Innovation Group. Ms. Van Tassell brings 20 years of global experience in finance, management, and private equity to the company. Prior to this position, she was the chief financial officer at Centurion holdings in New York. She also held senior roles with PricewaterhouseCoopers Transaction Services in New York and London, and PwC Global Capital Markets in Sweden. A graduate of Muhlenberg College, Ms. Van Tassell also holds a join MBA from Columbia Business School and London Business School.

Ned Potter has joined RLM Finsbury as senior vice president. Mr. Potter will play a significant role in RLM Finsbury’s growing science and technology practice. He had previously served as a science correspondent for ABC’s “World News” and also reported for “Nightline,” “Good Morning America” and the Discovery Channel’s “Discovery News.” He also contributed as an editor for ABCNews.com, expanding its digital-media footprint. Before joining ABC News, Mr. Potter was a correspondent at CBS News. He received a bachelor’s degree at Princeton University, where he studied the history of science.

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