Hasta La Creative!

As networks and channels ask sponsors to pay more for commercial time, they want to be certain consumers are actually watching.

Ms. Goodall, the primatologist known for her research on chimpanzees, said she was “distressed” that sources were not properly cited in an upcoming book on plants.

Se o Google já se repetia em seu último comercial, “Brand New Baby”, o que dizer de mais uma vez o mesmo tema na “nova” criação para o Nexus?

Ou as equipes de marketing dos diferentes departamentos não se conversam, ou a empresa deseja mesmo forçar o conceito da tecnologia em favor das conexões humanas. Relembre “Jess Time” e “New Dad”.

No comercial para o Nexus 10, um casal que espera pelo primeiro filho se informa e diverte através do gadget, contando com uma ajuda até para escolher o nome do bebê.

A criação é da agência Mullen.

Post originalmente publicado no Brainstorm #9
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Richard W. Stevenson will move from the newspaper’s Washington bureau to take over supervision of European news from Paris. Alison Smale will become Berlin bureau chief.

Xtra Space provides storage facilities throughout South Africa, for personal and business needs. To demonstrate the benefit of Xtra Space, we designed their business cards to store other business cards.

Advertising Agency: Y&R, South Africa
Chief Creative Officer: Graham Lang
Executive Creative Director: Rui Alves
Designer: Gareth Owen
Creative Group Head / Copywriter: Nkanyezi Masango

When the Swedish mobile operator 3 wanted to promote their “Pocket WiFi”, a portable WiFi router, we used an unexpected media channel – WiFi. Today, when almost everyone uses portable devices, a lot of people are also looking for free internet access. We decided to help them at Stockholm Central Station. While waiting for departures and delayed connections a lot of people are using their smartphones, tablets and computers. This is what we did: First, we set up a WiFi hotspot and made it public. Then we named it ”Looking for WiFi?”. When people connected to the network they were redirected to a web page where the local 3 Store asked if it was not about time getting your own WiFi. The message included product information and directions to the 3 Store. Not only did The WiFi-Ad access a free media. The message reached the target audience just as they were looking for WiFi. Only steps away from the store offering the solution.

Advertising Agency: MRM Stockholm, Stockholm, Sweden
Creative Director: Johan Blomstrom
Art Director: Christian Soderholm
Copywriter: Fredrik Sundqvist
Account Director: Markus Thiel
Technical Director: Marcus Mackie Johansson
Developer: Alonso Diaz

Advertising Agency: Gitam BBDO, Israel
Executive Creative Director: Shani Gershi
Creative Directors: Karmel Abuzlaf, Sagi Blumberg
Art Director: Eitan Cohen
Copywriter: Arnon Rotem
Creative Planning Manager: Ran Allon
Executive Digital manager: Guy Poreh
Digital Client Manager: Amit Gurevich
Digital Studio manager: Karin Mazor
Digital Designer: Hezi Yosef
Flash Programmers: Roman Rozanov, Ilya Phatelevich
Executive Client Manager: Elika Merhavi
Client Manager: Yonatan Regev
Client Executive: Odelya Stern
Executive Planning Manager: Noa Shelach-Sobol
Planning Manager: Lili Aharon
Planner: Amir Biran
Agency Production Manager: Noga Sagi
Agency Producer: Tali Sasson, Yarden Bitton
Studio Manager: Shlomi Bar
Photoshop Artists: Alex Melik-Adamov, Ariel Vitkon
Studio Designers: Einat Vainstock, Sima Ben-Haim

Advertising Agency: DMJX Creative Communication, Copenhagen, Denmark
Creative Directors: Jeppe Kuld, Tobias Løvschall-Wedel
Art Director: Jeppe Kuld
Copywriter: Tobias Løvschall-Wedel