Jan
17
Super Bowl Ads Get Their Own Pregame Show (and It’s an Early One)
Posted in: UncategorizedYouTube and Hulu are promoting teaser commercials for ads that will appear during the game on Feb. 2.
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Jan
16
The Web Is One Sketchy Place in Squarespace’s Super Bowl Teaser
Posted in: Uncategorized
Website design service Squarespace has posted a teaser for its Super Bowl ad, which paints a pretty dreary picture of today's Internet.
Opening on a face-swapped baby, which is creepy enough, the ad cuts quickly from real-life incarnations of the Joseph Ducreux meme to annoying banner ads to chat requests from "hot local singles." We then see the ad's jaded protagonist turning to find something that gives him hope, a light in the dark alleys of digital debauchery. But what is it?
Spoiler alert: It's probably Squarespace.
Squarespace is a first-time Super Bowl advertiser and one of the smallest companies to buy a national spot in the game. The ad was created in-house and directed by Malcolm Venville. For many more details on this year's game-day ads, be sure to check out Adweek's Super Bowl Ad Tracker.
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Jan
15
For Super Bowl, It’s Back to Basics for Anheuser-Busch
Posted in: UncategorizedThe Anheuser-Busch division of Anheuser-Busch InBev has a game plan for Super Bowl XLVIII that focuses on Bud Light and Budweiser.
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Jan
15
Chocolate and Peanut Butter Try Couple’s Therapy in Butterfinger’s Racy Super Bowl Campaign
Posted in: Uncategorized
Sorry, Bart. It looks like Butterfinger's first Super Bowl ad will have a theme better suited to those over 18.
The Super Bowl spot, by ad agency Dailey and director Clay Weiner of Biscuit Filmworks, will launch Butterfinger Peanut Butter Cups. The Nestlé brand released a teaser on Tuesday showing peanut butter and chocolate going to couple's therapy in an effort to spice up their boring relationship (a not-so-subtle jab at peanut-butter cup market leader Reese's). The whole teaser is pretty suggestive, particularly when another couple, cheese and crackers, emerge from the therapist's office excitedly fondling a giant hard salami. Peanut butter and chocolate, meanwhile, begin to see the possibilities of a more satisfying union themselves by staring at the centerfold of a copy of Exotic Snacking magazine. "The cup is about to get crunchy," says the tagline.
The Super Bowl ad will be a different execution but with the same couple's therapy theme, the AP reports. For more, see the campaign site at www.butterfingercups.com.
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Jan
14
Advertising: Dastardly, British and Brand New to the Super Bowl
Posted in: UncategorizedJaguar is using three British actors known for their roles as villains to give its F-Type coupe a sophisticated cool factor at the biggest ad event of the American calendar.
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Jan
12
Jaguar’s Super Bowl Teaser Reveals Its First British Bad Guy, Ben Kingsley
Posted in: Uncategorized
Lunging out of the gate a bit earlier than its rival automakers, first-time Super Bowl advertiser Jaguar has launched a teaser clip for its game-day ad and a related microsite called BritishVillains.com.
While the teaser doesn't shed much light on the plot of Jaguar's upcoming spot, themed "Good to Be Bad," it does reveal that the brand has tapped the talents of legendary U.K. actor Ben Kingsley.
Fresh off his red-herring role as Marvel's Mandarin in Iron Man 3, Kingsley has also been the bad guy in films ranging from 2000's Sexy Beast to 2005's BloodRayne (though I'm sure he'd rather we not mention that one).
For now, the BritishVillains.com landing page features little more than the teaser clip and info on the new Jaguar F-Type coupe, which will be the star of the brand's Super Bowl ad. Meanwhile, digital content partner Studio@Gawker continues to post villainy-themed content on the campaign's blog, Good to Be Bad.
Jaguar's Super Bowl buy is being coordinated by creative agency Spark 44 and media shop Mindshare.
For many more details on the advertisers confirmed for this year's big game, be sure to check out Adweek's Super Bowl Ad Tracker.
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Jan
10
SodaStream to Bring Some Heat to Super Bowl Ad With Scarlett Johansson
Posted in: UncategorizedThe ad for the home soda-making system is part of a multiyear, worldwide endorsement deal.
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Jan
07
Life and Taxes: TurboTax Celebrates Your Milestones in Super Bowl-Bound Campaign
Posted in: Uncategorized
Don't think of your tax return as an annual blood sacrifice to our merciless bureaucratic overlords. Think of it more as a delightful recap of your exciting and eventful life!
That's the upbeat message of TurboTax's new campaign from Wieden + Kennedy, themed "It's Amazing What You're Capable Of." With ads already running on TV and online, the campaign will also include a 60-second Super Bowl spot—the brand's first. (In addition, parent company Intuit is donating a 30-second Super Bowl ad slot to a small business selected by voters.)
Each ad in the TurboTax campaign focuses on the major life decisions you make each year that can have an impact on your taxes. "That's what taxes are: a recap, the story of your year," notes the narrator. And speaking of the narrator, it sure sounds like character actor John C. Reilly, but as with many celebrity-voiced campaigns of late, the agency couldn't confirm that due to contractual obligations.
Check out the anthem spot below and a few more executions after the jump.
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Jan
06
Doritos Picks 5 ‘Crash the Super Bowl’ Finalists, and There’s Already a Clear Winner
Posted in: Uncategorized
You've got to hand it to "Finger Cleaner" for nailing an edgy, icky tone that really sticks out among the five finalists in Doritos' annual "Crash the Super Bowl" contest for consumer-generated commercials.
In the spot, created by Thomas Noakes of Sydney, Australia, a frizzy-haired, greasy-cheesy-fingered Doritos eater is encouraged by his auto-shop co-workers to clean his fingers using a hole in the wall. The results are impressive, and unnerving.
Two of the five finalists, one picked by Doritos and another by fans in an online poll through Jan. 29, will air during Fox's Super Bowl broadcast on Feb. 2. There's also a $1 million grand prize for the ad that receives the most votes.
"Cowboy Kid" should do well, if only because it has two elements that always score in this particular competition: cute kids and a lovable dog. One kid actually rides the dog. We've also got a pair of so-so stolen Doritos/office-humor scenarios—one features an ostrich, which thankfully nobody rides—and a time-machine spot, which, despite the presence of a cute kid and a canine, probably has no future.
But only "Cleaner" merits a big thumbs-up, and I sincerely hope Doritos gives us all the finger on game day.
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Dec
23
Advertising: Super Bowl Concerts Will Spill Well Past the Meadowlands
Posted in: UncategorizedCorporate-sponsored concerts around the big game include the Foo Fighters and the Roots, courtesy of Bud Light; Red Hot Chili Peppers, presented by CBS Radio; and John Legend and Band of Horses, put on by Citibank.
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Dec
20
Danica Patrick Gets Mega-Buff for GoDaddy’s Super Bowl Ad
Posted in: Uncategorized
GoDaddy may say it has "matured" as a Super Bowl advertiser, but for now it appears to be spokeswoman Danica Patrick who has actually grown.
Sporting a rather lifelike muscle suit, Patrick was spotted by photographers filming her upcoming game day commercial for GoDaddy, which has featured the high-profile driver in its Super Bowl ads since 2007.
You can check out the sneak peek video below (apologies for the mandatory pre-roll), along with a photo gallery on the Daily Mail's site.
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Dec
04
Super Bowl Advertising Is Already Sold Out, Fox Executives Say
Posted in: UncategorizedConcluding ad sales nearly two months before kickoff is unusually early and is a sign of an improving economy and interest in a New York-area game.
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Nov
18
Bud Light To Anchor 4000-Room Party Boat in NYC for Super Bowl XLVIII VIPs
Posted in: UncategorizedWhen I worked on the Coors business at Integer back in the day, the brewery provided a lot of perks, primarily in the form of baseball, basketball, hockey and concert tickets. Broncos tickets were above my pay scale at the time.
Not surprisingly, the King of Beers plays the perks game at an even higher level.
According to NJ.com, Bud Light is leasing the 146,000-ton Norwegian Getaway for Super Bowl weekend 2014. The brand plans to use the ship as a floating hotel for 4,000 weekend guests.
At this time, the ship is still under construction in Germany. It’s scheduled to arrive in New York Jan. 26. The big game will be played February 2nd at MetLife Stadium. The game is being billed as “the first outdoor cold weather Super Bowl.”
Sadly, Joe Six-Pack won’t be able to book a room on the party boat — rooms are reserved for Bud Light VIPs, including key distributors and retailers.
David Daniels, marketing director for Bud Light speaking to ROI said, “An experience like this drives brand health and equity, and that will translate into sales long-term.”
You might wonder why a B2B event like this would impact sales. In beer, as in many things, you need shelf space at retail. No shelf space, no sales.
The post Bud Light To Anchor 4000-Room Party Boat in NYC for Super Bowl XLVIII VIPs appeared first on AdPulp.
Nov
12
Which of These Four Small Businesses Deserves a Free Ad on the 2014 Super Bowl?
Posted in: Uncategorized
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Oct
18
Fox Gives ‘Brooklyn Nine-Nine’ a Big Vote of Confidence
Posted in: UncategorizedThe sitcom has been picked up for the full season and was given the prime placement of following the Super Bowl in February.
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Oct
03
Abertura do Monday Night Football destaca 40 anos de história
Posted in: UncategorizedVocê consegue se lembrar dos fatos mais importantes que aconteceram nos últimos 40 anos na política, cultura e esportes? Os ídolos que surgiram e desapareceram, momentos que mudaram para sempre os rumos da história? Alguns deles fazem parte da belíssima introdução que a Ignition Creative criou para o Monday Night Football.
Realizada em parceria com o diretor e produtor Peter Berg, ESPN e GMC, a abertura também passeia por momentos inesquecíveis da NFL e o Futebol de Segunda à Noite, que entre 1970 e 2005 foi transmitido pela ABC e desde 2006 é exibido pela ESPN, inclusive no Brasil.
A dica é do leitor Paulo Almeida Prado, que destacou a qualidade da introdução, lembrando que ela segue a mesma pegada da abertura da primeira temporada de The Newsroom. Vale o play.
Post originalmente publicado no Brainstorm #9
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Sep
26
CPG Brand Advertising In A Split-Screen World
Posted in: UncategorizedIt is Advertising Week in New York City. Of course AdPulp’s editor, publisher and contributing writers are nowhere near New York City, so let’s look to Bloomberg’s coverage for a moment.
?Here is B. Bonin Bough of Mondel?z speaking to the impressed press about real-time marketing:
“We can raise the overall ecosystem and ROI of our our media,” Bough says. “We can raise the effectiveness of our television by participating in social or mobile activities at the same time.”
This integrated thinking lends itself to the idea that any rift between TV and digital is pointless. Brands who know, know how to do them both and apply the best metrics available to each, while keeping in mind that persuasion is an art.
According to a new study from TiVo, television tends to bring in new customers, while digital secures more sales from existing customers.
Television and digital are thus complementary in terms of both media and sales impact.
Here’s a Super Bowl ad flashback for you, one with Bough’s thumbprint on it.
Power out? No problem. pic.twitter.com/dnQ7pOgC
— Oreo Cookie (@Oreo) February 4, 2013
Previously on AdPulp: Oreo Cookie Scores Social Media Win On Super Bowl Sunday, GoDaddy Heads To The Bank On Monday
The post CPG Brand Advertising In A Split-Screen World appeared first on AdPulp.
Sep
25
Advertising: Speaking of Sports, and Kardashians
Posted in: UncategorizedParticipants in Advertising Week devote panels and presentations to the increasing popularity of sports on television, a reality show family and social media.
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Sep
20
Fox Contest Offers 30-Second Super Bowl Pregame Ad as a Prize
Posted in: UncategorizedThe contest is meant to tap into public interest in the advertising for the game by using social media to pick a winner. The entry fee is $150,000, however.
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Aug
21
Antes do Super Bowl, tem sempre o Monday Night Football
Posted in: UncategorizedConforme janeiro vai chegando ao fim, os primeiros comerciais do Super Bowl começam a aparecer – ou pelo menos os teasers do que será exibido naquele que é considerado o intervalo publicitário mais caro do mundo. Para se ter uma ideia, este ano a CBS cobrou US$ 3,8 milhões por cada 30 segundos e teve uma audiência estimada em 108,41 milhões de espectadores. Antes de se chegar à final, entretanto, o campeonato da National Football League precisa de um começo, o Monday Night Football.
É no futebol de segunda à noite que acontece a verdadeira disputa para se protagonizar o Super Bowl. E para divulgar o Monday Night Football no canal ESPN, a W+K New York optou por uma pegada mais cômica, com a participação do jogador JJ Watt, do Houston Texans.
No filme, ele se atrapalha com a bola e começa a fazer uma lista mental (e desesperada) de quem estará assistindo o jogo naquele momento, todos chamados Ken. Do cara para quem ele costumava entregar pizzas a Kenny Loggins cantando uma versão de Footloose, passando pelos jogadores Ken Norton Jr e Ken Griffey Jr. Afinal, tudo se resume ao futebol de segunda à noite.
Post originalmente publicado no Brainstorm #9
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