Hasta La Creative!

IHOP appointed Campbell Ewald L.A. as its creative agency, following a creative review restricted to IPG agencies, AdAge reports.

Campbell Ewald replaces Dailey L.A., which has been the chain’s creative agency since taking over for McCann L.A. in 2012. IHOP will continue to work with fellow IPG agencies MRM/McCann on digital and social campaign elements and BPN on media planning and strategy. According to Kantar Media, IHOP parent company DineEquity spent almost $242.2 million on U.S. measured media in 2015. 

“Those years with Dailey took our work very far forward. It was time to build on that success and pause and think about what’s the best way to take it onto the next level,” IHOP Restaurants senior vice president, marketing Kirk Thompson told AdAge in an interview. “We needed to do everything we were doing well at warp speed.”

Campbell Ewald’s first work for the brand is expected in September, and is rumored to include a new tagline. The brand introduced a new logo in June of 2015.

“Many of us on the Campbell Ewald team have cherished memories of eating at IHOP with our families and friends and we’re thrilled to bring this overwhelming love that guests and fans have for the iconic brand to life through the creative,” said Campbell Ewald CEO Kevin Wertz, in a statement.

Sorry, Bart. It looks like Butterfinger's first Super Bowl ad will have a theme better suited to those over 18.

The Super Bowl spot, by ad agency Dailey and director Clay Weiner of Biscuit Filmworks, will launch Butterfinger Peanut Butter Cups. The Nestlé brand released a teaser on Tuesday showing peanut butter and chocolate going to couple's therapy in an effort to spice up their boring relationship (a not-so-subtle jab at peanut-butter cup market leader Reese's). The whole teaser is pretty suggestive, particularly when another couple, cheese and crackers, emerge from the therapist's office excitedly fondling a giant hard salami. Peanut butter and chocolate, meanwhile, begin to see the possibilities of a more satisfying union themselves by staring at the centerfold of a copy of Exotic Snacking magazine. "The cup is about to get crunchy," says the tagline.

The Super Bowl ad will be a different execution but with the same couple's therapy theme, the AP reports. For more, see the campaign site at www.butterfingercups.com.