Caesars Sportsbooks has seen far too many bad bets come its way not to hedge against a Super Bowl upset. The National Football League’s exclusive casino partners (and non-exclusive sports betting and free-to-play partner) stacked the odds in its favor by packing its 30-second Super Bowl spot with star power. Curb Your Enthusiasm actor and…
Last year, Cutwater Spirits ran a regional Super Bowl spot. This time around, Anheuser-Busch’s ready-to-drink cocktail brand is getting 30 seconds of national airtime during the Big Game. Looking to Apple’s 1997 “Here’s to the Crazy Ones” for inspiration, Cutwater Spirits celebrates those who find ways to work smarter, not harder. Examples include using a…
Like every network airing that year’s Super Bowl, NBC will be using its allotted promo time during Sunday’s telecast to expose audiences to its current and upcoming midseason shows, in the hope that many of the 100 million or so watching the game will return to sample those programs. But the broadcaster faces a unique…
This week, sports publisher Bleacher Report revealed a deck of suggested logos in a tweet for the Super Bowl 56, offering the National Football League (NFL) something like a free design consultation. It’s safe to say the designs it presented for the games from 2019 to 2022 appear more visually interesting to its audience compared…
Volvo kicked off a public-service campaign to help educate Twitter’s captive audience during Super Bowl 56 about electric vehicles–all of them, not just Volvo’s–with the help of school kids and a video camera. The campaign is called “EV as ABC,” as in, “easy as ABC,” and Volvo and Twitter created a branded hashtag-triggered emoji that…
Google’s most iconic Super Bowl spots have told love stories, but the brand is going in a different direction this year, highlighting how its new Google Pixel phone helps people of all skin tones take images that help them feel seen. In a blog post from Lorraine Twohill, Google’s CMO explains that smartphone cameras, including…
When the voice of God suggests an airline can unite the world in a way not seen since continental drift, it may be worth 30 seconds of your time. With global air travel slowly stabilizing amid the pandemic’s peaks and valleys, Turkish Airlines is using the prehistoric supercontinent Pangea as a metaphor for flight-aided global…
Keeping a pulse on pop culture has been a recurring theme in the marketing strategy for Taco Bell. Looking to continue that messaging, the restaurant chain made rapper Doja Cat the star of its Super Bowl 2022 ad that breaks all the rules in and outside of the commercial. These rules include embargo times, as…
The science is clear–we’re not on track to avoid the devastating effects of climate change. That’s not great news for humanity. But you know who else it’s not good for? A supervillain who wants to take full responsibility for destroying the world on his own terms. In General Motors’ 2022 Super Bowl ad, Mike Myers…
This NFL season hasn’t ended yet, but Amazon Prime Video is already looking forward to next season: when the streamer will be the exclusive home of Thursday Night Football. The company is using the Super Bowl to ramp up its Thursday Night Football campaign, running a 30-second ad during the game that it created with…
Krishna Subramanian, co-founder and CEO of influencer marketing platform Captiv8, has one piece of advice for Super Bowl advertisers: don’t copy and paste your content from the big screen onto TikTok. “It’s about looking at TikTok as an extension of your TV ad,” he said. “Carry that same theme over, but make it super authentic…
Musicians Miley Cyrus and Dolly Parton will star in at least one of T-Mobile’s Super Bowl ads this year, the brand announced via a short teaser video on Twitter. The carrier will run two 30-second spots in the Big Game, one in the second quarter and one in the third. The ads, both produced by…
Snap Inc. is in full pregame mode for Super Bowl 56, noting that sponsored augmented reality lenses were viewed more than 200 million times on Snapchat on the day of the Big Game last year. The company said its advertising partners are leveraging its AR tech stack in various ways, including Camera Kit integrations, Connected…
Meta Quest unveiled the full-length version of its “Old Friends, New Fun” spot for Super Bowl 56 during ABC’s Good Morning America Thursday, along with revealing that Foo Fighters will perform at its Big Game afterparty–a 180-degree virtual reality concert on its Horizon Venues virtual event platform. Meta Reality Labs partnered with Anomaly on the…
While an effective tongue twister, selling seashells by the seashore has never been a particularly lucrative business prospect. But in this Super Bowl spot, Zendaya proves that with the right entrepreneurial spirit and a shining Squarespace storefront, business can boom. “As a creator myself–and a Squarespace customer since 2018–I understand the importance of having an…
When the average age of a National Football League player is 26 and the average age of the league’s viewers is 50, there can be some disconnect over what constitutes an NFL “star.” The NFL’s teasers for its two-minute Super Bowl ad, scheduled right before halftime, feature a lot of familiar, middle-aged faces. Michael Strahan…
Travel doesn’t exist in finite amounts. It doesn’t wear down, rust away or succumb to functional obsolescence. Travel is an experience, and that’s the product built right into Expedia’s brand name. In the travel company’s first Super Bowl ad in more than a decade–a 30-second spot airing in the first quarter–actor Ewan McGregor weighs the…
Whether you’re a millennial crypto investor or Jason Sudeikis, Intuit TurboTax has an expert for that. In TurboTax’s ninth consecutive year with a Super Bowl ad, the 45-second spot from agency Wieden+Kennedy highlights the versatility of its TurboTax Live AI expert matching tool. The ad was directed by Alex Prager. The spot features tax filers…
As we count down the final hours to Super Bowl 56, there’s only one question left to answer–what the question is, though, depends on whether you are a viewer or a marketer. For fans, of course, the question is whether the LA Rams or Cincinnati Bengals will dominate the gridiron. But for marketers, it’s not…
This year, Toyota fans can expect to see two ads in the Big Game. Today the automotive company is promoting three 15-second teasers for the second ad featuring the new Toyota Tundra and a cast stacked with celebrities. The twist? All three of them have the same last name. Each of the three teasers features…
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