“Our approach is always: We don’t know anything,” said CEO Mike Cessario about bottled water company Liquid Death’s TikTok strategy. “We don’t know what’s going to work. The thing we think is going to work doesn’t.” Cessario made those comments during a session at Adweek’s Social Media Week 2021 Wednesday, alongside TikTok global head of…
Having 616 brand pages sounds like overkill. But this was a reality for Reebok in a 2012 Facebook audit. They managed to trim quite a few, with the help of fan page owners and moderators, but they were still left with over 200 internally-created pages. Most social media teams won’t have to deal with this…
This time last year, hardly anyone knew about Clubhouse–the invite-only social audio app that subsequently stirred up an internet buzz during the Covid-19 pandemic, drawing celebrities, business gurus and everything in between. Homebound iPhone users starved for human interaction found solace, excitement or inspiration in the platform’s live drop-in format, and marketers quickly created a…
When you’re out and about, do you see people primping for the camera? You don’t have to look far. Selfie preparation is happening all around us, in idling cars, in living rooms, in restaurants and bars, and on the street. So many carefully curated images, so little room for reality. Because reality bites. Reality is […]
The post Selfie Culture Sucks So Hard, And Dove Is Having None Of It appeared first on Adpulp.
When viewership patterns shifted during the pandemic, the MTV Entertainment Group pivoted, leaning further into the insights they gained from social listening platforms to better understand where their viewers were congregating, forming fandoms and discussing new material. Top line As part of this shift, MTV redoubled its efforts on TikTok and YouTube, two platforms where…
When it comes to setting goals, Alia Kemet, vice president of creative and digital marketing at McCormick & Company, prefers the large, uncomfortable and seemingly unattainable ones. “I do not believe in wimpy goal setting,” Kemet said during her appearance at Adweek’s Social Media Week. This philosophy has come in handy during the pandemic, a…
Haters are having a hard time pumping the socials full of hate, right now. No, their venomous fangs have not gone dry. Social media platforms are starting to enforce their own codes of conduct. Accountability—it’s not just for breakfast anymore. F to the B Finally Tells Holocaust Deniers to Shove Off Monika Bickert, VP of […]
The post No “Country” for Holocaust Deniers or Other Factless Conspirators appeared first on Adpulp.
Pinterest wants more makers to make more pins on its visually-rich social media platform. More pins lead to more views and more interest from advertisers. It’s a business. Andréa Mallard, the firm’s CMO wrote a letter about what’s moving her and the brand forward today. These days, by lunchtime, I feel like I’ve felt all […]
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A federal judge in Washington, D.C., today halted the Trump administration’s ban on new downloads of TikTok, hours before a midnight deadline would have compelled Apple and Google to drop the popular social media app from their marketplaces. Carl Nichols, a judge for the U.S. District Court for D.C., granted an injunction, allowing new app…
Is Facebook the doom machine? The Social Dilemma, a new documentary-like film from Netflix, makes the case. One of the technologists in the film, Jaron Lanier, makes the case (in the film and in many other instances). To varying degrees, we all make our cases against F to the B. Some of us quit the […]
The post Facebook Is A Multi-Way Mirror; What You Put In Front Of It, Determines What You Get Back appeared first on Adpulp.
“Karen” wants her privacy. Come to think of it, so does “Ken.” I like this commercial because it is awkward. For me, peak awkward happens when the coworkers speak in emoji. “Read heart emoji. Blue heart emoji. Puke emoji!” The spot offers the technorati a funny takedown of the quantified life and a well-earned poke […]
The post Karen Wants Her Privacy; Apple Provides appeared first on Adpulp.
Who do you want to program your screens? Who do you want to take you for a digital ride? It’s a fundamental question for consumers of information. When you choose the social media platforms as your answer, you become the product that they monetize via your daily obsessions and rapt attention, which is now the […]
The post Social Media Platforms Make Mountains of Money On the Back of Someone Else’s I.P. appeared first on Adpulp.
Ford built the Bronco from 1966 to 1996. Collectors of the mid-size SUV have pleaded with Ford to return the Bronco to its lineup. Their requests are being answered. The Bronco, which will be assembled at Ford’s Michigan Assembly Plant in Wayne, will go on sale next year. The new 2021 Ford Bronco reveal event […]
The post Jeep Beep Beeps. The New Bronco Bucks. appeared first on Adpulp.
In 2018, Coca-Cola launched #RefreshtheFeed giving its social media accounts a complete factory reset. Coca-Cola’s new social strategy was “rooted in optimism, uplift, and connection.” Now the beverage icon is going to pause paid and organic posts on all social media platforms globally for at least 30 days, effective July 1. Chairman and CEO, James Quincey, […]
The post Coca-Cola, Ford, Starbucks et al Halt Ad Spending on ‘All’ Social Media Platforms appeared first on Adpulp.
Hit pause on hate. That’s the call-to-action issued on June 17, by the National Association for the Advancement of Colored People (NAACP) and the Anti-Defamation League (ADL. Their new Stop Hate for Profit campaign asks businesses to suspend advertising on Facebook’s services during July. The campaign’s partners, including Color of Change, Common Sense, Free Press, and Sleeping […]
The post More than 100 Companies Stop Advertising on Facebook (Sort Of) appeared first on Adpulp.
Some people and brands took the day off yesterday. They didn’t fill their social media timelines with promotional material. Instead, many opted to place a black rectangle in their stream as a way to show solidarity with the anti-racist, anti-fascist movement. Of course, many brands had no business wading in these waters. For example: Want […]
The post Prioritizing Black People and Uplifting Black Voices Is Harder Than Posting A Meme appeared first on Adpulp.
Steak-umm is frying minds and taking names on Twitter. Not everyone is impressed, but I am. media literacy in the internet age is incredibly difficult to develop. you have to navigate special interest groups, trolls, ads, conspiracies, fake accounts, satire, sensationalism, and beyond, in order to find credible source material and relevant experts buried under […]
The post Meat Sheets Go Meta appeared first on Adpulp.
Social media is so great—legions of new customers can find you on The TweetFaceTube and just like that, you are in business! I am sorry. I misled you. The above lede should have read: Wake up—your social media followers are not customers and a great many of them are not your prospects, much less qualified […]
The post Pay to Play, Or Play Around, It’s Up to the Social Media Director appeared first on Adpulp.
Loneliness. Along with the spread of deadly disease, and the global economic impacts from the spread, loneliness is a real problem. The following public service announcement illustrates the hard truths of our situation today—if you’re dating, and you do not live together, you can look (and smile and sext and so on) but you can’t […]
The post McCann Colombia’s Truth Well Told: Save Yourself for Romance appeared first on Adpulp.
This website is unbound, and do its size and the breadth of coverage, somewhat difficult to navigate. You can search by topic, but then what? Then you must scroll and click to get to the best material Adpulp has to offer. Unless I intervene and aggregate the aggregator (me). Which is precisely what I am […]
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