ICYMI: In February, Hilton Hotels & Resorts released a 10-minute TikTok video–yes, you read that correctly–that took viewers on a sprawling journey, spanning dozens of locations and multiple genres, featuring appearances from more than half a dozen beloved TikTok creators. Not only did the spot earn some 4 million views within its first two days…
UPDATE: Yaccarino’s appointment as Twitter CEO was made official on Friday afternoon. PREVIOUSLY: Hours before Linda Yaccarino was named Twitter CEO, her time at NBCUniversal has officially ended. The longtime ad sales chief–NBCUniversal’s chairman of global advertising and partnerships–has departed the company “effective immediately,” NBCUniversal announced Friday morning. Mark Marshall, currently president, advertising sales and…
By now, creators and the general public alike know that just because a social media platform is popular today doesn’t mean it will have the same buzz tomorrow. Or even still exist. “At the end of the day, the strength of social is defined by the diversity of its audience,” said Gregory Aston, director of…
Longtime NBCUniversal ad sales chief Linda Yaccarino is in talks to depart her company and succeed Elon Musk as Twitter’s CEO, according to a source familiar with the matter. Earlier on Thursday, Musk–who bought the social media platform last October and two months later vowed to step down as Twitter CEO when he found “someone…
Over the years, social media has evolved beyond basic communication to become an all-encompassing necessity for creativity and progress. As creators look to carve out a differentiated space for themselves and their community of supporters, they often bring about the very disruption that seasoned industry professionals strive for. Adweek’s third annual Creator Visionary Awards spotlight…
Over the years, social media has evolved beyond basic communication to become an all-encompassing necessity for creativity and progress. As creators look to carve out a differentiated space for themselves and their community of supporters, they often bring about the very disruption that seasoned industry professionals strive for. Adweek’s third annual Creator Visionary Awards spotlight…
The Federal Trade Commission has accused Meta of violating a suite of child privacy protections such as the Children’s Privacy Protection Act (COPPA) and proposed sweeping changes on how the social giant operates, including a ban on monetizing kids’ data. “Meta has successfully stayed out of the privacy spotlight in recent months, especially as the…
TikTok is addressing algorithm ambiguity by offering partners more predictable media buys. Ahead of its NewFronts presentation on May 4–which will be a “closed-door event” not open to the media–the platform has outlined its plan to give advertisers more control over ad placements, with its Pulse Premiere offering taking center stage. Pulse Premiere is TikTok’s…
In an innovative, relevant, and health-conscious move, Heinz Brazil is developing a proprietary “Heinz red” tattoo pigment using only non-harmful ingredients and making the ink available to tattoo parlors throughout Brazil. The action comes on news that color tattoo ink faces growing restrictions and outright bans in countries around the world. The European Union alone […]
The post Heinz Brazil Is Improving the Tattoo Experience for All appeared first on Adpulp.
For USA Today parent company Gannett, social media success has little to do with the news. Two of its editorial franchises, Humankind and Problem Solved, have seen growth in their social reach across TikTok, YouTube and Instagram, where the brands have prioritized vertical video formats. There, the media company has used the viewership to generate…
In the rapidly growing creator economy space, even the creators themselves struggle to price their wares. U.S. advertisers are anticipated to spend more than $6 billion on influencer marketing this year, per Insider Intelligence. But creators still aren’t sure how big a piece to claim from this pie, a new report from social media management…
TikTok’s new Bold Glamour filter has been downloaded more than 16 million times since it launched last month. Dove is taking a stand against it and the unrealistic beauty standards it perpetuates in an influencer-led campaign from Ogilvy and David. Part of the long-running Dove Self-Esteem Project, the #TurnYourBack effort kicked off March 9 with…
After months of teasing the launch, it’s official: Starting Tuesday and for a limited time only, Canadian McDonald’s fans can enjoy the Big Mac with chicken patties instead of beef. Yet, judging from the follow-up social media exchanges with fellow fast food brand KFC, that doesn’t mean that there is no beef to be had….
From content creators to musicians, social media plays a major role in sharing announcements, current projects and upcoming gigs. In the early days of social platforms, users could only share one link in their bio, having to constantly swap them whenever something new happened like announcing a tour or new merchandise. In 2016, Linktree changed…
Influencer marketing is maturing. Creators are leaving #TikTokMadeMeBuyIt back in 2022, declaring 2023 the era of #De-influencing instead. As “eat the rich” storylines permeate culture (see: The White Lotus, The Glass Onion, The Menu and your Twitter timeline), Gen Z is mounting its own push against capitalism on TikTok. In the simplest of terms, “De-influencing”…
On this week’s very emotional episode of Yeah, That’s Probably an Ad, Adweek managing editor of creativity, creator economy and DEI Shannon Miller is joined by managing editor for marketing and agencies, Jameson Fleming, and special guest Jess Zafarris on her last day as Adweek’s director of audience engagement. Over the last three years, Jess…
Santa Monica, Calif. is a predominantly white city, but it was once home to the thriving Black community of Belmar, which was established during the Great Migration but destroyed in the 1950s to build the Santa Monica Freeway and Santa Monica Civic Center. Indie agency RPA, which has been based in Santa Monica for more…
On the anniversary of Russia’s invasion of Ukraine, a state-affiliated, yet independently run media organization is stepping up its mission to make a difference and tell human stories amid the inhumanity of war. While the war is fiercest on the frontlines, Ukraine’s advertising and creative sectors continue their fight in the information war. Once heavily…
A man who was lost at sea for 24 days–surviving on only ketchup, spices and rainwater–has proven to be elusive now that he’s back on dry land. And Kraft-Heinz is asking for help in locating Elvis Francois, who made international news last month when he was rescued 120 nautical miles off Colombia. The legacy brand,…
Sports media publisher Overtime launched its third franchise Tuesday morning. Overtime Boxing (OTX) centers on a series of four summertime match cards hosted in its exclusive venue, OTE Arena, featuring male and female boxers. The new vertical marks the latest offering from Overtime, whose unique business model entails creating standalone sports leagues featuring young athletes,…
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