Affiliate Marketing Needs a ‘Big Tent’ to Keep Growing

For an industry with partnerships and relationships at its core, the affiliate marketing world is shockingly siloed. Media sellers and programmatic ad-tech companies have a long history of collaboration in areas like standards and measurement. Organizations like the Interactive Advertising Bureau have dedicated working groups where partners and competitors come together to brainstorm and enact…

Outside Media Lays Off 12% of Staff

Lifestyle media company Outside Media, which houses titles including Backpacker, Ski and Climbing, laid off 12% of its workforce Tuesday, according to a memo sent by founder and CEO Robin Thurston. The layoffs primarily affect roles in content and journalism, and stem largely from slowing consumer appetite and a softening digital ad market, Thurston told…

Publishers Are Moving Away From Open Auctions. Advertisers Must Follow

Publishers often express concerns about the programmatic open market, but Bloomberg Media took a more decisive step recently. The company said it would stop serving open-market third-party programmatic display advertising on its website and mobile app when the new year begins. Publishers, advertisers and ad-tech players should pay attention to this development because it validates…

Publishers Expand Parenting Content to Entice Child-Rearing Millennials

When the first wave of digitally native publishers launched in the early aughts, they initially aimed to attract an audience of millennials by creating content–cat videos, adulting fails, life hacks–that resonated with young adults of the era. Now, more than a decade later, much of that millennial audience has found itself in an entirely new…

Insider’s Paywall Pivot Hits Roadblock From Union Pushback

The business and culture publisher Insider has hit a roadblock in its plan to place more editorial content in front of its paywall, according to internal communications obtained by Adweek. The strategy, first reported by Axios earlier this month, aimed to increase the amount of traffic the publisher generated through an internal reorganization. To do…

Code and Theory’s Dan Gardner Reveals New Media Company Designed to Help Readers Understand Technology

LISBON–Code and Theory founder Dan Gardner and Social Media Week founder and chair Toby Daniels, a former Adweek employee, are launching a media company with 28 other founders next year called ON_Discourse. Together, the founders make up a decentralized autonomous organization, called a DAO. DAOs have no central authority and, as a result, ON_Discourse members…

Newsletters Are Booming. Can Their Ad Products Catch Up? 

Over the last decade, publishers’ drive to maximize their digital advertising revenues nearly ruined the open web, as the financial incentive to monetize every inch of digital real estate led to a whack-a-mole landscape of pop-ups ads that sacrificed sensible design for the sake of profit. Now, even as publishers have begun to prioritize user…

Hot Off the Presses: Publishing Week 2022

There’s an elephant in the publishing room: third-party cookies. While Google’s deprecation of the third-party cookie has been pushed back a few times, it’s a reality the media industry still has to contend with. From October 18-19 leaders and executives from the top media and publishing companies gathered virtually to discuss how they plan to…

Social Logins, Increasingly a Liability for Publishers, Are Fading From Sites

Social logins, the options people have to log in to a website with credentials from their social platforms like Facebook or Google, are increasingly falling out of favor among publishers amid increasing privacy regulation and media companies’ desire to own their relationship with audiences, four sources told Adweek. When social logins started popping up on…

With Its Recent Launch, Semafor Is Rising to Meet the Current Media Moment

The media landscape is at an inflection point, but it’s also ripe for innovation. In 2022, global audiences share more consumer frustrations than ever. So do brands, clients and partners. All are looking for new opportunities and fundamental change. Enter a new wave of media organizations looking to create solutions to some of our industry’s…

The BuzzFeed Blend: How the Publisher Is Harnessing the Power of IRL Events

As publishers stand up more in-person events, many are working to determine how to best incorporate the virtual offerings they launched during the pandemic into their larger events portfolio. The pandemic changed not only the technology and logistics of the events themselves but also consumers’ expectations, motivations and perceptions of value. BuzzFeed’s chief revenue officer,…

How Publishers Can Capitalize on the Rise of Intent Media

The intent media model has come to dominate the digital media world, and Future plc is one of its most well-known practitioners. Future’s chief revenue officer, Zack Sullivan, joined Adweek media editor Lucinda Southern at Publishing Week to discuss the rise of intent media, how the pandemic changed the consumer buying journey forever, and what…

In Pursuit of IP With The Atlantic

Smart publishers know the value of their brand and how to monetize that across multiple routes, from auctioning off archive content as NFTs to expanding franchises from hit YouTube series to condiments. The Atlantic’s Nick Thompson, chief executive officer, and Candace Montgomery, senior vice president, and general manager of the AtlanticLive, sat down for a…

The Future of Commerce and Identifying New Revenue Opportunities

The pandemic and a series of technological advances have fundamentally changed how consumers shop and what they spend their money on. Publishers, eager to capitalize on the rise of digital commerce, have embraced new formats in hopes of benefiting from the shift. On top of expanding their offerings, they’re making bold investments to future-proof this…

How Data Is Driving More Than Revenue for Publishers

Publishers of all stripes have been investing in first-party data strategies since Google sounded the death knell for the third-party cookie. But to get advertisers on board and capture those budgets, they need to do more than share intel on their audience. Dow Jones chief revenue officer Josh Stinchcomb joined Adweek’s media editor Lucinda Southern…

Test, Test, Test: How Publishers Can Get Ahead of Uncertainty

Smart publishers have to come to grips with a number of different targeting and measurement solutions and standardizing in order to capture more ad budgets. Figuring out who to partner with is no small feat. Stephanie Mazzamaro, vp of data strategy and operations at The Arena Group, Jeremy Gan, svp of revenue operations and data…

Navigating the Alternative Identifier Landscape with Café Media

From cohorts to probabilistic IDs, the exploding landscape around identity tech solutions shows no signs of slowing down, despite further extensions to Chrome’s deprecation of cookies. Ad buyers who might be digging in their heels are looking to their partners for guidance. Paul Bannister, chief strategy officer at Caf? Media, joined Adweek’s general manager of…

Overcoming ‘Data Desperation’ As the Deprecation of the Third-Party Cookie Looms

The digital privacy landscape has shifted dramatically in recent years, forcing publishers to exist in a constant state of experimentation. Cond? Nast (CN) has navigated these new contours of digital advertising while simultaneously reinventing itself for the modern era. Pamela Drucker Mann, global chief revenue officer at Cond? Nast, joined Adweek’s senior media reporter Mark…

No Logins? No Problem—Leaf Group Is Prepared for a Cookieless Future

Not all publishers have reams of audience data and a subscription revenue model to play with. While more publishers are putting down the pipes to drive authentication, ad budgets still flow into the open marketplace. Corey Wong, vp of revenue operations for Leaf Group, joined Adweek’s senior media reporter Mark Stenberg during Publishing Week for…

Meta to Cut Off Support for Facebook Instant Articles in April 2023

Then-Facebook introduced Instant Articles in May 2015 with the aim of letting publishers on its platform provide users with content that boasted faster load times and more rich media. Now-Meta said Friday that support for Instant Articles will be no more as of mid-April 2023. The demise of Instant Articles continues the trend by Meta…