May
17
How TRESemmé Spotted Value in Social Comments to Create #MyStyleIsMyPower
Posted in: Uncategorized“Comments are everything. That’s where the truth lives, I think much more so than just looking at all your standard metrics of reach engagement,” said Jessica Grigoriou, head of beauty marketing for Unilever, about how she values and analyzes campaign engagement on social media. Grigoriou was speaking as part of a session at Adweek’s Social…
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