Meta has made it clear it’s prioritizing its short-form TikTok competitor, Reels. Yet, so far, advertisers are not committing with such vigor. In Meta’s fourth-quarter earnings call, CEO Mark Zuckerberg said Reels is one of the company’s investment priorities, emphasizing that the short videos will transform Facebook and Instagram and help the company grow. But,…
Conversations are powerful. They lead to incredible innovation, problem-solving and creativity, and add to the richness of our lives; they can challenge misunderstandings and deceit. Ultimately, conversations can be the antidote to problems when people truly seek to listen, learn and understand. Great things happen when people connect and share ideas. By removing barriers, whether…
Before the Super Bowl on Sunday, Michoacán Gov. Alfredo Ramirez Bedolla boasted about the state’s avocado sales on Twitter, writing that “regardless of who wins the game today, the avocado produced in Michoacán is already the real winner of the night.” Solamente en febrero, se espera una venta de aguacate por 350 millones de dólares. […]
The post Supply of Avocados from Mexico Cut Short by U.S. Dept. of Agriculture appeared first on Adpulp.
Remember Second Life? Facebook didn’t buy it, but now the social networking behemoth wants to become it. This is not a joke. Facebook has changed its company name to Meta. The word ‘Facebook’ now refers to just the social networking application and site. Meta was chosen as the new name because it points to Mark […]
The post Facebook Rebrands, The Company Is Now Known As ‘Meta’ appeared first on Adpulp.
Are we, the people, adrift in a sea of digital flotsam? Joseph Bernstein, a 2021 Nieman Fellow, has written a thought-provoking piece for Harper’s. He believes we are profoundly misinformed about social media’s role in keeping us misinformed. Bernstein points to a 2019 Pew survey, showing that half of Americans think that made-up news/info is […]
The post Are We Profoundly Misinformed? It Must Be Someone Else’s Fault appeared first on Adpulp.
ShoutLA conducted an interview with Bre Fernandez, senior copywriter at BBDO NY and co-founder of BreakingAD—an Instagram account that helps introduce creative people to the ad agency business. During the interview, she opens up about her childhood and how it shaped who she is today: Can you open up a bit about your work and […]
The post Dear Highly Acclaimed Copywriter, Bre Fern Is Going To Outwork You appeared first on Adpulp.
During last week’s Social Media Week New York, Katie Puris, global managing director of TikTok, walked us through her self-created guidebook for her team at TikTok. A simple idea that is deceptively revolutionary, her guidebook was developed as a response to her thinking that “we don’t spend enough time recognizing individual experience” in the workplace….
Blake Chandlee, head of global business solutions at TikTok, sat down with Jennifer “JJ” Healan, vice president of U.S. marketing, brand content and engagement at McDonald’s, during Adweek’s Social Media Week to discuss how an iconic brand includes new platforms into its media mix. Unlocking the power of a fan-powered platform Before McDonald’s even joined…
During day two of Adweek’s Social Media Week New York, Katy Tenerovich sat down to go over media company Fitzco’s approach to the Covid-19 vaccine campaign with Harvey Ra?ola of Netbase Quid. The conversation centered around the methodology in overcoming emotional response to a fact-based and somewhat controversial issue. As brand director at Fitzco, Tenerovich…
Despite the fact that there’s so much more to great marketing than magic, Uber’s global head of brand Shivram Vaideeswaran believes it’s a pretty valuable quality for a leader to inspire. “In a world that is constantly evolving every day,” he said early on in his session for Social Media Week’s Road to CMO panel,…
The lines between user and influencer are blurring rapidly, even for social media companies like Twitter that have been frankly unaccustomed to treating their most popular users as creators. Twitter, which will soon allow creators to paywall their tweets as part of its Super Follow feature, has just started to roll out a tipping system…
The rise of TikTok continues globally and specifically in Europe, where the social media app now reaches more than 100 million monthly users. That audience is growing beyond Gen Z, or “Generation TikTok” as it’s called by the company. A year ago, Stuart Flint joined from Verizon to become the platform’s head of Europe and…
On this episode of ‘Yeah, That’s Probably an Ad,’ David Griner and Ko Im are joined by commerce editor Lisa Lacy to chat about the marketing industry’s top 30 CMOs. Plus, tune in for a conversation about the uncertain future of Clubhouse with platforms reporter Scott Nover. Adweek Podcast: Adweek’s Creator Visionary Awards
On this episode of ‘Yeah, That’s Probably an Ad,’ David Griner and Ko Im are joined by commerce editor Lisa Lacy to chat about the marketing industry’s top 30 CMOs. Plus, tune in for a conversation about the uncertain future of Clubhouse with platforms reporter Scott Nover. Adweek Podcast: Adweek’s Creator Visionary Awards
More than a year after it first welcomed iPhone users, Clubhouse is finally coming to Android. The live audio app, which has gained popularity and forced industry-wide movement in the social media space, has not been able to maintain its user growth this spring after a meteoric rise during the first few months of 2021….
The species that survives is the one that’s most adaptable, said Sarah Hofstetter, president of ecommerce growth platform Profitero, as she cited Darwin during Adweek’s Social Media Week N.Y. event today. “The past year has really been about change and the importance of adaptability,” she underscored. During her presentation “Unleashing Your Inner Diva,” Hofstetter provided…
With fitting rooms closed and physical activations off the table amid the pandemic, augmented reality has seen a surge in popularity among retailers and other brands which have found it a useful tool for engaging with consumers in an interactive manner. Even before this recent uptick, however, Snap has long been one of the companies…
The terms “social” and “brands” were used countless times during Adweek’s Social Media Week 2021, but Twitter’s global head of social and editorial Alphonzo Terrell would like to see them phased out. “I would love to destroy the term social and introduce something different that is more encapsulating,” he told Adweek audience engagement editor Jess…
It’s no secret that we’re all on social media all day long–in fact, 72% of the public uses social media in 2021 compared to just 5% in 2005, according to Pew Research Center. We’re using it to connect, find our communities, feel inspired, kickstart our activism and buy stuff. We are all introverts now, and…
Advertisers and influencers tend to lean into an image of motherhood that depicts a serene experience, but most moms can tell you: That’s not really what it’s all about. There is also a lot of chaos along the way. Celebrating their Forever Roses scent and anticipating a Mother’s Day full of glossy, idyllic images of…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
