Mar 09

How KFC Canada Quickly Reclaimed the Chicken Narrative During McDonald’s Chicken Big Mac Debut

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After months of teasing the launch, it’s official: Starting Tuesday and for a limited time only, Canadian McDonald’s fans can enjoy the Big Mac with chicken patties instead of beef. Yet, judging from the follow-up social media exchanges with fellow fast food brand KFC, that doesn’t mean that there is no beef to be had….

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