Apr
03
Advertising: Addictive Animal Webcams Get Network Attention
Posted in: UncategorizedAnimal Planet’s live Internet stream is promoting 10 additional Web channels this week, including webcams for ants, penguins and even cockroaches.
Mar
31
Papers Worldwide Embrace Web Subscriptions
Posted in: UncategorizedOnline advertising, once seen as the great hope for the future, has begun leveling off, which is accelerating the push for new Internet business models.
Mar
31
Advertising: Social Marketing Drives a New York Renaissance
Posted in: UncategorizedMarketers are being drawn to digital realms like social media, in which agencies in New York — home to Silicon Alley as well as Madison Avenue — are increasingly proficient.
Mar
26
Advertising: McCann Always On Gets a Name and Expands Agency’s Social Media Unit
Posted in: UncategorizedA division of McCann Erickson New York that specializes in social media will grow to 30 employees, and will stress interactions with consumers.
Mar
25
As SpinMedia, Web Publisher Aims to Lift Smaller Sites
Posted in: UncategorizedSpinMedia, formerly Buzzmedia, will introduce technological improvements to encourage readers to linger and to track them as they move from one device to another.
Mar
25
Advertising: Ads That Speak the Language of Social Media
Posted in: UncategorizedThe new starring role of social media in ads signals that agencies and advertisers believe they are prevalent enough to refer to without the risk of being misunderstood.
Mar
22
Media Decoder Blog: Site Brings New Way to Connect With Vergara and Other Latino Stars
Posted in: UncategorizedThe Web site, called NuevoWorld, was created by Luis Balaguer, Ms. Vergara’s business partner and the co-founder of Latin World Entertainment.
Mar
21
Advertising: A Campaign to Help People Learn Internet Skills
Posted in: UncategorizedMany jobs today require technology skills, and job seekers who don’t go online miss opportunities.
Mar
12
Advertising: Lowe’s Campaign Keeps Eye on the Weather
Posted in: UncategorizedThe big retailer’s new ads for the spring, a critical shopping season for home improvement stores, try to capitalize on the rising housing market.
Mar
08
Media Decoder Blog: Greek Yogurt Touts Appeal of the ‘Real’ Thing
Posted in: UncategorizedChobani, the Greek yogurt brand, is expanding a marketing campaign called “Go real” into realms that include print and digital advertisements; the brand’s Web site, chobani.com; and social media like Facebook and Twitter.
Mar
07
Facebook’s Redesign Hopes to Keep Users Engaged
Posted in: UncategorizedFacebook plans to announce a substantial redesign of its News Feed — a makeover aimed both at keeping users glued to the social network and luring more advertising dollars.
Mar
07
Advertising: Google Upgrades Campaign for Mobile Marketing
Posted in: UncategorizedGoogle is bringing three new brands to its digital advertising initiative, an attempt to get marketers to think of technology as their best asset.
Mar
05
Media Decoder Blog: ABC Networks Will Offer Guarantees to Advertisers Across Platforms
Posted in: UncategorizedA deal with Nielsen will allow ABC to measure viewing whether on television or online.
Feb
27
Conversations: Increasing Sales by Answering Customers’ Questions
Posted in: UncategorizedAn installer of fiberglass pools uses an unconventional marketing approach to save his company and start a new venture.
Jan
09
Century 21 Shifts to Online Advertising
Posted in: Uncategorized
In a familiar move that most businesses are doing now, advertising premiums have shifted towards the growing popularity of online advertising. Century 21, known for making effective advertising programs to carve its niche has made such a move with the hopes of retaining its market position in the real estate sales industry and hopefully tapping a new market that they never had before.
“With 84 percent of consumers shopping for a home online, according to the National Association of REALTORS®, we are confident that increased online advertising will benefit our brokers, agents and most importantly, the consumer.”
Such is a good tactic if traditional advertising has been failing to deliver. Perhaps other companies may want to study that niche as well.
(Source) RIS Media
Dec
26
Advertising: Broadway’s Marketing Turns Interactive
Posted in: UncategorizedTo fill more seats, theater producers are stepping up their online presence in an effort to spread word of mouth among Internet users.br/br/span class=”advertisement” a href=”http://www.pheedo.com/click.phdo?x=05f399cfcb004deba37ed325aeab8424u=http://www.nytimes.com/2008/12/26/business/media/26adco.html”img src=”http://www.pheedo.com/img.phdo?x=05f399cfcb004deba37ed325aeab8424u=http://www.nytimes.com/2008/12/26/business/media/26adco.html” border=”0″//a
/span
May
19
Microsoft Adds Rapt to its Fold
Posted in: Uncategorized
Whenever we see corporate acquisitions or mergers today, seeing Microsoft Corporation’s name in the fold will surely make you read the article immediately. Microsoft has long been known for aggressively seeking out great companies to acquire and it has added another one today in the person of Rapt Inc, a company that provides tools to advertising publishers to manage inventory and pricing.
We are all aware today that apart from the various web programming techniques, online business entrepreneur know for a fact that online advertising is where they can get the money from. Apparently, this added mix in their fold not only provides another possible integration of tools to their current applications but also new sources of profitable income for the software giant.
“Online publishers have a complex array of needs, and they require more attentive and sophisticated partners to help them solve these challenges,” Brian McAndrews, Microsoft’s senior vice-president, advertiser and publisher solutions group said.
“With this acquisition, we are uniquely positioned to help publishers succeed on all fronts,” McAndrews said.
(Source) Half Life Source
Technorati Tags: advertising, online advertising, rapt inc., microsoft, software giant, income, profit
May
19
Microsoft Courting Yahoo Yet Again
Posted in: Uncategorized
If you thought that the failed talks between the potential merger between Yahoo and Microsoft are over then guess again. Apparently while the last meeting did not turn out well, it seems that Microsoft is planning to make an alternative offer to possibly make the merger push through.
Google has long been dominating the online advertising binge and apparently Microsoft knows it can give Google some form of competition with this merger from Yahoo. There are discussions going on at the moment but though they may not show anything potent at this point, you can just imagine how determined Microsoft Corp. is as far as balancing competition for a larger share of the market saturation for online advertising today.
Microsoft Corp. is once again trying to team up with Yahoo Inc. to challenge Internet search and advertising leader Google Inc., although at this point the renewed talks haven’t escalated to another attempt to take over Yahoo.
The Redmond, Wash.-based software maker disclosed the revived discussions Sunday without providing any specifics about the nature of the deal being explored except to say it involved bolstering the companies’ position in the online search and advertising markets.
“There of course can be no assurance that any transaction will result from these discussions,” the statement said.
(Source) Associated Press
Technorati Tags: advertising, yahoo, microsoft, merger, google, online advertising
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