Microsoft Courting Yahoo Yet Again

Microsoft Yahoo Merger

If you thought that the failed talks between the potential merger between Yahoo and Microsoft are over then guess again. Apparently while the last meeting did not turn out well, it seems that Microsoft is planning to make an alternative offer to possibly make the merger push through.

Google has long been dominating the online advertising binge and apparently Microsoft knows it can give Google some form of competition with this merger from Yahoo. There are discussions going on at the moment but though they may not show anything potent at this point, you can just imagine how determined Microsoft Corp. is as far as balancing competition for a larger share of the market saturation for online advertising today.

Microsoft Corp. is once again trying to team up with Yahoo Inc. to challenge Internet search and advertising leader Google Inc., although at this point the renewed talks haven’t escalated to another attempt to take over Yahoo.

The Redmond, Wash.-based software maker disclosed the revived discussions Sunday without providing any specifics about the nature of the deal being explored except to say it involved bolstering the companies’ position in the online search and advertising markets.

“There of course can be no assurance that any transaction will result from these discussions,” the statement said.

(Source) Associated Press

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Yahoo AMP to Improve Targeted Advertising

Yahoo AMP

 

 

We are all aware the web is full of advertising tactics to help promote products and services covered by various companies. But while these online advertising practices are indeed something to behold, the question of effectiveness and consistently hitting the actual target market really leave a large cloud of doubt.

  

Yahoo knows this all too well and apparently this is what their planned release of AMP. AMP intends to simplify the whole buying and selling process through online ads which is a welcome development for businesses sorely lacking in getting results from their online targeted advertising.

  

According to a company statement, the platform will enable advertisers to “precisely yet easily” target audiences, while also allowing publishers to “better monetise their content”.

  

“While online advertising grows more sophisticated, the process of doing business today is surprisingly cumbersome and manual,” stated Hilary Schneider, executive vice president of global partner solutions at Yahoo!.

 

(Source) Bigmouthmedia