Web sites like the Royalty Exchange allows musicians to sell parts of their royalty income to investors and define which rights to sell and which to retain.
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Whenever we see corporate acquisitions or mergers today, seeing Microsoft Corporation’s name in the fold will surely make you read the article immediately. Microsoft has long been known for aggressively seeking out great companies to acquire and it has added another one today in the person of Rapt Inc, a company that provides tools to advertising publishers to manage inventory and pricing.
We are all aware today that apart from the various web programming techniques, online business entrepreneur know for a fact that online advertising is where they can get the money from. Apparently, this added mix in their fold not only provides another possible integration of tools to their current applications but also new sources of profitable income for the software giant.
“Online publishers have a complex array of needs, and they require more attentive and sophisticated partners to help them solve these challenges,” Brian McAndrews, Microsoft’s senior vice-president, advertiser and publisher solutions group said.
“With this acquisition, we are uniquely positioned to help publishers succeed on all fronts,” McAndrews said.
(Source) Half Life Source
Technorati Tags: advertising, online advertising, rapt inc., microsoft, software giant, income, profit
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